India Dating Apps Market to Reach USD 1.42 Billion Mark by 2030 Due to Increasing Penetration of Smartphones and Internet

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India Dating Apps Market size was valued at around USD 788 million in 2024 and is projected to reach USD 1.42 billion by 2030. Along with this, the market is also estimated to grow at a CAGR of around 10.65% during the forecast period, 2025-30, cites MarkNtel Advisors in the recent research report. The market growth is likely to be driven by the influence of Western culture on Indian society, the rise in internet usage in the country, and increasing consumer spending on dating applications. In the evolving landscape of modern relationships, dating apps have become increasingly popular in the country among all age groups particularly young generations. India is one of the fastest-growing online dating markets, with around 100 million users registered across the platforms, especially in metro cities in addition to Tier 1 and 2 cities of the country.

The growing penetration of smart devices such as smartphones, tablets, etc., allows users to operate dating applications smoothly. Moreover, the soaring penetration of high-speed internet at the lowest possible prices across the country, driven by the government’s broadband initiatives and 5G integration, is further expanding the online dating user base in India.  In recent years, online dating has gained greater acceptance in India, especially among urban youth. This change in mindset is primarily influenced by social media and exposure to Western cultures. In addition, Western films and TV shows frequently feature characters using dating apps, which makes the concept more relatable and appealing. As these films and shows gain widespread popularity among Indian audiences, they contribute to the growing acceptance of online dating.

Indians find themselves comfortable meeting people online rather than meeting them in person. As per research by the Journal of Modernization in Engineering Technology and Science, 2022, a major portion of the Indian population feels comfortable while making their 1^st move online. For this reason, individuals are turning to online dating, increasing the number of dating app users. As per the survey, around 4 in 10 adults who have ever used an online dating app reveal that they have been in a committed relationship with someone they met through these platforms.

Moreover, the convenience of dating apps, such as ease of accessibility, match customization, location preferences, and the majority of features are free for first-time users. All these benefits are attracting a wide range of end-users. The apps connect the user to a potential partner at anytime from anywhere, increase social reach, introduce people with common interests, and use matching algorithms to increase compatibility. Besides that, dating apps allow the user to control their preference and communication, giving them the flexibility to decide who they engage with and how they communicate. These benefits of dating apps would support the market growth in the future.

Despite this growing adoption of dating apps in the country, dating scams have also increased manifold. Despite the companies’ integration of artificial intelligence for user verification and smooth onboarding, financial frauds, catfishing, blackmail, etc., have soared considerably. These events are emerging as a major challenge for the market players in India, further states the research report, “India Dating Apps Market Research, 2025.”

India Dating Apps Market Segmentation Analysis

Android is the Most Preferred Operating System among End-Users

Based on the operating system, the market is further bifurcated into iOS, Android, and others. Out of these, Android-based smartphones grabbed a market share of around 95% in the market due to their cost competitiveness compared to iOS. Eventually, individuals using dating applications on Android phones are more in number compared to iOS. The financial constraint among Indians is making Android popular among users of dating applications.

Moreover, there are variations of subscription plans for dating applications in the Android and iOS operating systems. The subscriptions offered by dating applications, including Tinder, Bumble, and Aisle, among others, are generally high on iOS, due to which the Indian population is attracted more to Android, making them popular in the country.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies include Bumble Inc., Tinder LLC, Happen, Mingle2 (NextC LLC), Aisle Network Private Limited, OkCupid, Hinge Inc., Grindr Inc., TrulyMadly (Crescere Technologies Pvt. Ltd), QuackQuack, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report?

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?