India Appliance Rentals & Subscriptions Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: India Appliance Rentals & Subscriptions Market (2025-30):

The India Appliance Rentals & Subscriptions Market size was valued at around USD 213 million in 2024 and is projected to reach USD 534 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 16.34% during the forecast period, i.e., 2025-30.

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This growth is mainly driven by the increasing urbanization and mobility of people, mostly Gen Z and millennials to metro cities in for jobs and studies, affordability compared to buying similar appliances, growing preference for flexibility in shifting homes, rising penetration of online renting platforms, growing focus towards environment & sustainability, and attractive subscriptions and services related to appliances. All these factors have inclined the users to adopt flexible living setups, and this demand is addressed by renting those appliances.

Moreover, the e-commerce sector of India has experienced notable growth in recent years. As per the Internet and Mobile Association, 2023, there are 800 million internet users in India who spend on average 1.5 hours on the internet in urban settings. Also, as per the Indian Brand Equity Foundation, India had 125 million online shoppers in 2024, and an additional 80 million are expected to be added by the end of 2025. These facts reflect the growing popularity of the Internet and online website usage among users, especially in urban setting and serves as another factor driving growth opportunity factor for online appliance rental market, especially in metro cities, where migration from nearby cities is common and search for rental house and appliances is mainly done on websites. Thus, growing internet users coupled with growth in online shoppers will boost demand for rented appliances in the forecast period.

Furthermore, the evolving consumer preference is a major factor contributing to the growth of the market. Citizens are seeking alternatives that are cost-effective and can serve their needs. Such trends have been common in metro cities. However, they can now be observed in small cities and towns due to the increasing smartphone penetration. Additionally, it allows access to the latest products without high investments, making it an attractive option. Therefore, the market has experienced significant growth in the past years due to the increasing mobility of people to metro cities, expanding internet users and e-commerce, and changing consumer lifestyles, and this trend is expected to continue in the forecast period as well.

India Appliance Rentals & Subscriptions Market Driver:

Urbanization and Mobility Driving Market Growth – In 2024, around 37% of the Indian population lived in urban areas, which has soared drastically from around 22% in 2011. With the increase in urbanization, the lifestyle of the consumers is changing, and they are increasingly focused on flexibility and cost effectiveness rather than on ownership in the case of home appliances. This has been coupled with the growing mobility rate of students and professionals for education and better job opportunities in metro cities, where they seek rental houses fully equipped with all facilities and daily use appliances, at low rentals without the hassle and cost of owning them.

Having rented appliances saves money, reduces the hassles of installation, maintenance, and repair, and eliminates the need to transport or sell off heavier white goods such as washing machines, refrigerators, microwaves, etc., in case of migration to another city. This has increased the demand for appliance rental services in recent years in India, especially in metro cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, etc. Therefore, the appliance rentals & subscriptions market has gained popularity in recent years, and the demand for these rented appliances is expected to increase in the forecast years as well.

India Appliance Rentals & Subscriptions Market Opportunity:

Expansion into Tier-2 & Tier-3 Cities to Offer a Lucrative Growth Opportunity – The appliance rental market has gained popularity in metro cities only so far, and there is negligible presence of such systems in developing and smaller cities due to the lack of penetration of rental companies in these cities and low awareness of these services among the people in these areas.

Skyrocketing real estate prices in metro and Tier 1 cities are pushing businesses to set up shop in Tier 2 and Tier 3 cities of the country. Cities such as Chandigarh, Indore, Kanpur, Lucknow, Vizag, etc., are witnessing an influx of businesses. Therefore, these cities are undergoing an expansion and migration of professionals from different states. Moreover, the digitalization levels in these cities are inching towards the metro cities.

As per the Internet & Mobile Association of India, there will be more than one billion smartphone users in India by the end of 2025, and approximately 56% of the new internet users will be from rural areas. Therefore, growing awareness and increasing smartphone penetration in emerging cities and small towns will provide a good growth opportunity for the market in the forecast period.

India Appliance Rentals & Subscriptions Market Challenge:

Reliability and Quality of the Appliances to Hinder Market Growth – The main constraint faced by this market is the quality of electric appliances that are rented out. Customers expect that these appliances possess high standard quality upon their delivery and will work efficiently throughout the rental period but most of these rented appliances fail to deliver performance due to constant wear and tear, no servicing, varied usage patterns, being too old and frequent relocations, thus leading to high dissatisfaction and distrust among customers.

Companies in this market have to focus on regular servicing and quick maintenance, and repair of these appliances upon receiving the complaint, and this, in addition, leads to the costs. Also, skilled professionals have to be hired to maintain high product quality through regular inspection and refurbishment processes, which again adds to the maintenance cost. Thus, reliability and high standard quality of appliances are emerging as constraints, as maintaining the same further incurs cost to the rental companies, thus hampering the growth of the market.

India Appliance Rentals & Subscriptions Market Trend:

Introduction of Combo-Packages Shaping the Market Dynamics – Various leading companies are offering packages for rent that contain more than one appliance. This helps the end-users save money as these combos are cheaper as compared to renting multiple appliances separately. Additionally, such packages also help the companies expand their portfolio. This has inclined various companies to introduce such combos. For instance, Furlenco offers a combo of a single-door refrigerator and a top-load washing machine, 6 kg at around USD17.50 per month, which is economical compared to renting separately.

Moreover, some companies also provide customized packages. For instance, Guarented has BYOB (Build Your Own Box) as per which the users can choose 9 products of their choice at a price of around USD45.29 per month. As a result, users are more attracted to rental appliances, thus increasing their demand. Therefore, combo packs have fueled the market growth, and this trend is expected to remain in the coming years well.

India Appliance Rentals & Subscriptions Market (2025-30): Segmentation Analysis

The India Appliance Rentals & Subscriptions Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the country level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Home Appliances
• Consumer Electronics
• Kitchen Appliances
• Office Appliances

Based on the type of product, home appliances are the most rented ones with a market share of around 60%. This is because this segment contains items such as refrigerators, washing machines, air conditioners, etc., that are considered most necessary, especially for the working class, students, and families living in rented homes. Since such products are expensive to purchase, renting them can help users save money. Additionally, such products can be easily returned or upgraded anytime, which has further increased their popularity. Also, the rise of advanced rental platforms offering fast delivery, installation, and maintenance services has further fuelled this segment’s dominance. Therefore, as home appliances are the utmost priority for users, this segment has dominated the market in the past years and is expected to maintain its lead in the coming years.

Based on End-Use:

• Residential
• Commercial

Based on the end-use of rental appliances, the residential segment has dominated the market with a share of around 80%. This is due to the growing population of working individuals, students, and families who need to shift their houses after short time intervals. Such individuals are more interested in staying at temporary houses on rent and are highly inclined towards renting home appliances like refrigerators, washing machines, microwaves, etc., to avoid the heavy investment and the hassle of transporting heavier products. This has led to a greater demand for appliances on the residential front. Thus, the housing sector dominates the market because of the growing mobility of workers and students, and this is likely to continue in the coming years in the face of ongoing growth in urbanization and labor mobility.

India Appliance Rentals & Subscriptions Industry Recent Development:

• 2024: RentoMojo partnered with CleverTap, the all-in-one engagement platform. This collaboration aims to enhance customer engagement strategies, drive revenue growth, and streamline marketing efforts through advanced analytics and seamless integration across RentoMojo’s app and website.
• 2023: Furlenco launched "UNLMTD," an annual subscription service offering customers the flexibility to furnish their homes with a wide range of furniture and appliances at a fixed annual fee. The service includes a 45-day window for customers to swap and try products, allowing them to personalize their living spaces without long-term commitments.

Gain a Competitive Edge with Our India Appliance Rentals & Subscriptions Market Report

1. India Appliance Rentals & Subscriptions Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. India Appliance Rentals & Subscriptions Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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