Global Probiotic Beverages Market Research Report: Forecast (2021-2026)

Market Definition

Probiotics are beneficial bacteria that promote gut functioning & treat digestive disorders by balancing the intestine, which, in turn, enhances the immune response and preserves proteins & lipids from oxidative destruction. They come in different forms, viz., pills, tinctures, capsules, etc., but beverages are the simplest of all probiotic forms, which can be added to the diet.

Probiotic drinks are essential to well-being and offer numerous benefits, viz., they help with clearer skin, promote heart health, treat diarrhea, etc. The probiotic beverages industry has been witnessing significant expansion, primarily due to the increasing inclination of people toward preventive health management on account of growing medical expenses and the advent of Covid-19 in 2020.

Market Insights

The Global Probiotic Beverages Market is projected to grow at around 8% CAGR during the forecast period, i.e., 2021-26. The growth of the market is driven primarily by the mounting awareness among consumers regarding preventive health, coupled with the surging demand for natural & safe health-favoring ingredients, which has instigated the leading probiotic beverage producers to expand their product offerings with multiple authentic fruit-based probiotic beverages.

The demand for health & immune-boosting products has been on a rapid rise since the advent of Covid-19 in 2020, which has transformed the way people eat & drink. Consumers have now become highly conscious about what they consume on a daily basis and more aware of probiotic beverages & the crucial role they play in ensuring better health & wellbeing.

Moreover, various initiatives by governments & private organizations worldwide toward encouraging consumers to adopt these products owing to their health benefits like enhanced gut health & improved immunity are also leading to the increasing awareness regarding the significance of probiotic beverages in promoting health. As a result, these products are becoming more immensely popular worldwide and, in turn, driving the global market.

Market Segmentation:

Based on Type:

• Dairy-Based
• Fruit-Based

Here, Dairy-based probiotic beverages acquired the largest market share in the previous few years, primarily due to the mounting awareness among people about the health benefits of dairy-based probiotic drinks in improving several digestive problems that harm the consumer's health. When it comes to dairy-based probiotic beverages, most people prefer yogurt since it is produced through the fermentation process, which helps preserve food, improves its nutritional value, and enhances its sensory characteristics.

Yogurt & Kefir are the most extensively consumed dairy-based probiotic beverages since they help improve immunity & gut function, enhance digestive & gastrointestinal conditions, etc. Besides, various innovations in these products, growing health consciousness among people, and the mounting need for fortified food are other crucial aspects infusing the demand for dairy-based probiotic beverages worldwide and driving the global market.

However, for lactose-intolerant people & those who don't consume dairy products, these products are not the ideal choice. Hence, the demand for fruit- or plant-based probiotic beverages is significantly increasing worldwide over the previous few years, primarily due to their ability to prevent or treat gastrointestinal diseases. Coconut kefir & yogurt, kombucha, miso, olives, etc., are vegan cooked, fermented, or supplement blends that help survive heat release & stomach acid during digestion.

These bacteria are present in day-to-day consumed plant-based food products like salad. However, several research studies are being conducted globally toward enhancing their efficacy. Hence, the growing number of lactose-intolerant people and rising concerns over animal cruelty in the food & beverage sector are projected to contribute notably to the market growth for fruit-based probiotic beverages in the coming years.

Based on Distribution Channel:

• Online
• Offline
  • Supermarket
  • Hypermarket
  • Convenience Stores
  • Pharmacies & Retail Stores

Here, the offline distribution channel dominated the global market in the previous years, wherein supermarkets, hypermarkets, & convenience stores are the key contributors to the market growth owing to lucrative cashback & discounts they offer. Probiotic beverages at these stores are available in cartons of shot bottles. The presence of distinct shelves for probiotics and the easy availability of a large variety of products are other prominent aspects driving the market through offline distribution channels.

However, owing to hectic schedules & busy lifestyles of consumers, they are shifting toward online channels for their grocery requirements since these platforms offer door-step delivery, competitive prices, and multiple payment modes. As a result, online distribution channels are expecting the fastest growth in the global market over the forecast years. Moreover, the rapidly growing number of smartphone users worldwide, coupled with the mounting dependency of people on e-commerce & the internet, especially the younger generation, are other vital factors aiding in the burgeoning sales of probiotic beverages through online platforms.

Regional Landscape

Geographically, the Global Probiotic Beverages Market expands across:

• North America
• Europe
• South America
• Middle East & Africa
• Asia-Pacific

Amongst all regions globally, Asia-Pacific is currently the largest market for probiotic beverages, and the same trend is likely during 2021-26. These products are consumed majorly across China & Japan in the form of yogurts & fermented products (vegetables, eggs, & soy). Drinking yogurt is one of the major probiotic beverages, which has been observing burgeoning sales over the recent years across Asia-Pacific.

Besides, the burgeoning competition among the leading regional market players is compelling them to bring innovations in their respective product offerings and expand their visibility throughout the region. Moreover, the rapidly increasing geriatric population, mounting awareness about the significance of preventive health, and numerous studies portraying immunity & cognitive health benefits of probiotic beverages are other prominent aspects driving the regional market through 2026.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Probiotic Beverages Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Probiotic Beverages Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Probiotic Beverages Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Probiotic Beverages Market study?