Egypt Baby Food Market Research Report Forecast : (2022-2027)

Market Definition

Baby Food is packaged food produced, specifically with high nutritional values to deliver appropriate nutrients, minerals & vitamins to infants. It can be fed as an easy alternative for breastmilk, made particularly for babies between four & six months up till two years old. Additionally, several food regulatory associations in Egypt are laying out stringent screening levels to ensure that the food meets the high-quality standards & packed safely with all the nutrients. Due to this, the baby food industry is rapidly expanding in the country, with numerous growth opportunities expected in the future.

Market Insights

The Egypt Baby Food Market is projected to grow at a CAGR of around 13% during the forecast period, i.e., 2022-27. The growth of the market is likely to be driven primarily by the growing awareness about the various benefits of feeding nutritious food to babies and an escalation in the number of the female working population that have less or no time for food preparation or breastfeeding. 

In addition, the swiftly expanding retail sector, the growing transformation of manufacturers on online platforms, and mounting focus on developing nutrition-rich baby food with ingredients like human milk oligosaccharides (HMOs) & probiotics are other crucial aspects boosting the sales of baby food and driving the market. 

Moreover, the active participation of leading players in introducing new varieties in baby food like teething wafers, snacks for babies, & puree pouches, among others, would also play a crucial role in augmenting the growth of Egypt Baby Food Market during the forecast period.

Impact of Covid-19 on the Egypt Baby Food Market

The advent of Covid-19 in 2020 had a decelerating impact on most industries across Egypt, yet the Baby Food Market sustained amidst the crisis. With the imposition of stringent movement restrictions & uncertain lockdowns, people began panic shopping, which resulted in a temporary hike in market growth during the initial phase of the pandemic.

Later, the government categorized baby food as essentials, which displayed a continuance in the production & distribution of different types of baby food across the country. Besides, the pandemic also displayed growing concerns of parents on strengthening the immunity of their babies by feeding them nutrient-rich food. It, in turn, bolstered the demand for organic & highly nutritious food for babies in the market.

Furthermore, with the gradually declining number of cases, the government uplifted the restrictions & recommenced business operations. As a result, it generated growth opportunities for the leading players in the market to increase their production capacities, introduce new varieties of baby food, and expand their scalability across the country. The same trend is likely in the coming years, which would lead the market to recover from losses & regain its usual pace.

Market Segmentation

Based on Nature of Food:

• Inorganic
• Organic

Of both, Organic food is anticipated to acquire the largest share of the Egypt Baby Food Market during the forecast period. It owes to the rapidly growing inclination toward feeding the baby with organic food free from artificial flavors, colors, & preservatives and rich in nutritional value. It, in turn, is encouraging manufacturers to introduce organic food for the baby and expand their product portfolio across the country.

Moreover, the rising number of infants suffering from malnutrition is also projecting accelerated sales of organic food and, as a result, contributing to the overall market growth. Furthermore, a rapidly growing population of working females with inadequate time for food preparations are among the prominent consumers of organic food for babies to meet their nutritional requirements. Therefore, with the mounting sales of organic food across the country, the Egypt Baby Food Market is anticipated to witness an upswing in the coming years.

Based on Type:

• Milk Formula
• Baby Cereals
• Baby Snacks
• Beverages

Here, Milk Formula acquired a considerable share of the Egypt Baby Food Market in the previous few years. Milk formula-based baby food is the leading preference among people owing to its nutritive function of breast milk that exhibits high nutritional value, with contents like protein, iron, & calcium, among others.

Moreover, these types of baby food are ideal for infants with iron deficiency. Hence, the demand for milk formula has gained swift traction across Egypt. Furthermore, since the Baby Food industry displays an opportunistic prospect for the leading players owing to the factors cited above, manufacturers are likely to offer an extensive range of milk formulas & expand their scalability in the country during the forecast period.

Market Dynamics:

Key Driver: Easy Availability of Baby Food on Different Sales Channels

The swift improvement in the marketing strategies & merchandising methods of manufacturers to increase their visibility across Egypt is anticipated to boost the market growth in the coming. Besides, the easy availability of baby food across sales channels like shopping malls, grocery stores, retail shops, supermarkets, hypermarkets, etc., is playing a crucial role in augmenting the sales of baby food & driving the market through 2027. 

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Egypt Baby Food Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Egypt Baby Food Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Egypt Baby Food Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Egypt Baby Food Market study?