Global Baby Food Market Research Report: Forecast (2023-2030)

Market Definition

Baby food is a variety of food items to satisfy the nutritional needs of babies. These products are specifically formulated under certain guidelines, including processed baby food, specially curated for the needs of babies, follow-up formulas for growing infants, carefully crafted infant formulas for newborns, formulas catering to young children, and other specialized baby food options to meet specific dietary requirements.

Market Insights & Analysis: Global Baby Food Market (2023-30)

The Global Baby Food Market size was valued at USD 69.76 Billion in 2022 and is projected to grow at a CAGR of around 1.2% during the forecast period, i.e., 2023-30. The market growth ascribes primarily to the increasing infant population, the rising awareness among parents about the nutritional requirements of babies, and the growing per capita income of people. The increasing number of working women has a direct impact on the market dynamics. As more women join the workforce, the demand for convenient & ready-to-use food products is increasing and, in turn, fueling the overall market growth for baby food.

A wide range of baby food options with different flavors are available in the market, catering to different nutritional needs. The steadily rising demand for these products, supported by their easy accessibility in retail outlets is thus boding well for the baby food industry. As the trend towards organic living & sustainable practices continues to gain momentum, organic food for babies are poised to witness high demand in the future.

Furthermore, the mounting proliferation of instant milk & protein formulas, energy-boosting supplements, and ready-to-eat baby food products containing all the necessary proteins & dietary supplements to ensure optimal baby growth are creating new avenues for the market leaders to widen their consumer base and grab revenue generating opportunities.

Another impact area for the baby food market is the growing cases of malnutrition in children, especially across underdeveloped countries. UNICEF (United Nations International Children’s Security Fund) has estimated that half of the deaths in children under five years are due to an alarming malnutrition level among them. Therefore, malnutrition and existing hunger are projected to create lucrative growth opportunities for the baby food industry in the forecast period.

• In March 2023, Bobbie, a pioneering infant formula brand, received FDA approval for its groundbreaking Tolerance Formula, marking a significant expansion in their product range. The Tolerance Formula sets itself apart as the first of its kind, emphasizing high-quality ingredients tailored to cater to the needs of infants.

Global Baby Food Market Driver

Mounting Number of Organized Retail Shops & Supermarkets: The baby food market is set to witness significant growth in the coming years, primarily driven by the increasing number of organized retail shops and supermarkets. The adoption of advanced marketing techniques and the distribution of these products through various retail channels like shopping malls, hypermarkets, and grocery stores will contribute to this expansion.

Global Baby Food Market Possible Restraint

Consumer Preferences toward Homemade Food for Infants & Toddlers - The market might observe hindrances in growth owing to the increasing adoption of home-cooked food across rural areas due to the unawareness about the availability & benefits of baby food. Moreover, the reducing birth rates entwined with trust issues in food quality owing to the possibility of high-ratio heavy metals might further restrain the market growth in the coming years.

Global Baby Food Market Trend:

Growing Inclination toward Plant-Based & Clean-Label Foods - The market for baby food has witnessed rapid innovation that includes ingredients such as probiotics and human milk oligosaccharides found in baby food items. The need for clean-labeled, plant-based, and organic food is rising rapidly across different regions. This trend of shifting from chemical components to plant-based food is predicted to accelerate over the next several years, prompting the market players to launch babies' such food, in turn, leading to increased market size.

• In April 2022, Nestlé-owned Gerber unveiled its inaugural plant-based baby food line known as "Plant-tactic." This exciting product line encompasses a comprehensive selection of organic plant-based toddler foods, from convenient pouches and delectable snacks to wholesome bowls. With this launch, Gerber aims to cater to the growing demand for plant-based options among health-conscious parents, offering nutritious and flavorful choices for their little ones.

Global Baby Food Market (2023-30): Segmentation Analysis

The Baby Food Market study from MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2030 at the global, regional, and national levels. Based on the analysis, the market has been further classified as:

Based on the Sales Channel:

• Store-Based
  • Grocery Stores
  • Pharmacies
  • Others (Health & Supplement Stores, etc.)
• Online

Of them all, store-based sales are anticipated to dominate the Global Baby Food Market with the largest share during 2023-30. This is due to the rising awareness of product ingredients and quality, which has enabled consumers to trust store-based purchases as they can read labels and get expert advice from store staff. Store-based sales also benefit from the immediate availability of products, eliminating the waiting time associated with online deliveries. Despite the popularity of online retail, store-based sales continue to thrive, as many consumers’ view baby food as an essential item that requires timely and hassle-free procurement. Likewise, strategies like bulk volume and effective merchandising are also promoting the sales of baby food products at stores and driving the global market.

Based on Origin:

• Organic
• In-organic

Here, organic food for babies is observing an increasing demand and, in turn, contributing to the overall market growth. It is because, Health-conscious parents are now more informed about the potential harmful effects of artificial flavors, colors, and preservatives found in conventional baby food. As a result, they are turning towards organic options that provide a safer and healthier alternative for their little ones. Besides, improving economic conditions & rising expenditure by parents on high-quality & nutritious food for the wellness of their babies are other crucial aspects backing the demand for Organic food.

Organic baby food ensures that infants are not exposed to harmful pesticides, which can have detrimental effects on their delicate and developing bodies. This heightened awareness, coupled with the rising concerns about the long-term health impact of conventional products, is compelling more parents to opt for organic choices, thus contributing to the overall growth of the baby food industry.

Global Baby Food Market (2023-30) Regional Projection:

Geographically, the Global Baby Food Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Of all regions globally, Asia-Pacific, with around 56.34% market share, is both the largest & fastest growing Baby Food industries, mainly due to the swiftly rising population, increasing consumer expenditure on such products, and busy lifestyle of the people. China leads the market, however, India & Indonesia are also anticipated to promote the market growth due to the increasing prevalence of grocery shops, the surging purchase power of people, and mounting consumer awareness about the benefits of baby food, like high nutritional value. Besides, India has a high ratio of malnourished infants, which is another crucial aspect that creates lucrative opportunities for the leading players.

South America is likely to hold a significant market share in the coming years, owing to the burgeoning cases of malnutrition and various health problems among most infants. Several prominent companies are introducing a diverse range of baby food in the region to suffice the nutrition requirements of these infants.

Across the Middle East & Africa, the baby food market is anticipated to observe a steady growth through 2030, principally due to the rising number of working women and growing awareness among them about the advantages of feeding nutritious baby food to their children. Besides, the mounting adoption of Western culture in the Middle East entwined with the region's economic strength are poised to create profitable opportunities for the market in the years to come.

Global Baby Food Industry Recent Developments:

• In March 2023, Danone North America made a notable announcement in conjunction with its Specialized Nutrition branch, Nutricia. They revealed that Pepticate would now be accessible in the United States, aiming to provide assistance to families dealing with food allergies during the country's ongoing formula shortage.
• In July 2022, Danone introduced an innovative Dairy & Plants Blend baby formula in response to growing demand from parents seeking plant-based options. With a focus on meeting the desires of health-conscious parents, this new formula combines the goodness of dairy with the benefits of plant-based ingredients.

Gain a Competitive Edge with Our Global Baby Food Market Report

1. Global Baby Food Market report provides a detailed and thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics and make informed decisions.
2. This report also highlights current market trends and future projections, allowing businesses to identify emerging opportunities and potential challenges. By understanding market forecasts, companies can align their strategies and stay ahead of the competition.
3. Global Baby Food Market report aids in assessing and mitigating risks associated with entering or operating in the market.
4. The report would help in understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks and optimize their operations.