Market Definition
Baby food is a variety of food items to satisfy the nutritional needs of babies. In accordance with the European Union Regulations, these products are specifically formulated and comprise the following categories:
It is crucial for food manufacturers to ensure that the nutritional infant food market is properly controlled and contains a bio-available mixture of nutrients, without hazardous substances within. Additionally, macronutrients and micronutrients like carbohydrates, protein and fats, vitamins, minerals and more. They are also considered as possible sources of nutrition. These nutrients are included in regulated amounts and with minimum and maximum limits.
Market Insights
The Global Baby Food Market is expected to grow from USD 71.89 Billion in 2021 to USD 89.25 Billion in 2027 at a CAGR of around 4.50% during 2022-27. The growth of the market attributes primarily to the increasing number of infants, the mounting awareness about the nutritional baby food market, and the surging affordability levels of people due to their rising per capita income. Besides, the continually growing number of working females also displays an inclination toward baby food, thereby fueling the overall market growth.
Additionally, the increasing demand for instant milk & protein formulas, energy-boosting supplements, and ready-to-eat baby food products containing all the necessary proteins & dietary supplements to ensure optimal baby growth are other crucial aspects anticipated to drive the market in the coming years.
Moreover, UNICEF (United Nations International Children’s Security Fund) has estimated that half of the deaths in children aged below 5 years are due to an alarming malnutrition level among them. Therefore, malnutrition & existing hunger across developing & underdeveloped countries are projected to create lucrative growth opportunities for the leading players in the market.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR (2022-2027) | 4.50% |
| Regions Covered | North America: USA, Canada, Mexico |
| Europe: Germany, The UK, France, Italy, Spain, Russia, Poland, Portugal, Ukraine, Belgium, The Netherlands, Austria, Switzerland, Croatia, Hungary, Finland, Sweden, Denmark, Norway, Georgia, Lithuania, Latvia, Ireland, Estonia, Greece, Slovenia, Bosnia & Herzegovina, Uzbekistan, Kazakhstan, Rest of Europe | |
| Asia-Pacific: China, Japan, India, South Korea, Australia, New Zealand, Malaysia, Indonesia, Pakistan, Singapore, Taiwan, Rest of Asia Pacific | |
| South America: Brazil, Argentina, Chile, Peru, Colombia, Guatemala, Uruguay, Bolivia, Venezuela, Rest of South America | |
| Middle East & Africa: Saudi Arabia, UAE, Israel, Egypt, Turkey, Algeria, Morocco, Tunisia, South Africa, Nigeria, Kenya, Cameroon, Rest of Middle East & Africa | |
| Key Companies Profiled | Nestle SA, Danone Groupe, Feihe International Inc, Reckitt Benckiser Group Plc (RB), Abbott Laboratories Inc, Royal Friesl and Campina NV, Shijiazhuang Junlebao Milk Co Ltd, Australia Ausnutria Dairy Pty Ltd, Inner Mongolia Yili Industria l Group Co Ltd, Hipp GmbH, Kraft Heinz Co, Health & Happiness (H&H) International Holdings Ltd, Progress OAO, Vietnam Dairy Products JSC, Hero Group GmbH, Morinaga Milk Industry Co Ltd, a2 Milk Co Ltd, Hain Celestial Group Inc |
| Unit Denominations | USD Million/Billion |
Covid-19 Positively Influenced the Global Baby Food Market
Market Segmentation
Based on the Sales Channel:
Of them all, Store-Based sales dominate the market with the largest share. It owes to the consumer preference from online purchase to store based due to the easy accessibility, more varieties, and a constant demand for baby food market. In addition, strategies like bulk volume & effective merchandising are also promoting the sales of baby food products at stores and driving the global market.
Among all store-based channels, Grocery Stores are likely to acquire a significant market share in the coming years. It owes principally to the extensive range of consumer goods present at one place in grocery stores, which also have convenient operational timings, especially across Asian countries like India.
Based on Origin:
Of them all, Organic food for babies is observing an increasing demand and, in turn, contributing to the overall market growth. It owes to the mounting number of infants with malnutrition who require extra nutrition present in baby food. Besides, improving economic conditions & rising expenditure by parents on high quality & nutritious food for the wellness of their babies are other crucial aspects backing the demand for Organic food.
Additionally, Organic food doesn't comprise artificial flavors, colors, or preservatives and thus prevents pesticide formation in babies. Hence, the increasing awareness about these benefits of organic food is also driving the overall market.
Key Trends in the Global Baby Food Market
Shifting Consumer Preference toward Plant-based & Clean Label Baby Food
The market for baby food has witnessed rapid innovation that include ingredients such as probiotics and human milk oligosaccharides found in baby food items. In addition the need for clean-labeled, plant-based and organic food is rising rapidly across different regions. This shift away from chemical components to organic food is predicted to accelerate over the next several years.
Additionally, the demand of Vitamin D in formula food is growing rapidly to ensure the balance of microbial populations within the baby's gut. In addition, the spread of the Covid-19 virus has increased concerns regarding the health of infants, which is a reason why it has prompted the players in the market to launch babies' food products that contain Vitamin D.
Recent Developments by the Leading Companies
Increasing scalability of leading players to drive the Global Baby Food market through 2027
Regional Landscape
On the geographical front, the Global Baby Food Market expands across:
Of them all, Asia-Pacific, with around 56.34% share, is both the largest & fastest growing Baby Food Market, mainly due to the swiftly rising population, increasing consumer expenditure on baby food market, and busy lifestyle of the people. China leads the region in terms of market share. On the other hand, India & Indonesia are also anticipated to promote the overall regional market growth due to the increasing prevalence of grocery shops, the surging purchase power of people, and mounting consumer awareness about the benefits of baby food like high nutritional value. Besides, India has a high ratio of malnourished infants, which is another crucial aspect that creates lucrative opportunities for the leading players to introduce new baby food and drive the regional market.
South America is projected to hold a significant market share in the coming years, owing to the burgeoning cases of malnutrition & various health problems among most infants. Several prominent companies are introducing a diverse range of baby food in the region to suffice the nutrition requirements of these infants.
On the other front, North America, which has a lower birth rate, indicates a slower market growth. In the region, the US FDA introduced a plan "Closer to Zero" to monitor & minimize the exposure to toxic elements from baby food products. These elements include lead, arsenic, cadmium, & mercury, etc., and exposure to them entirely depends upon their level in the food and quantity consumed.
Moreover, Europe is increasing its food safety regulations for baby food that requires screening against the stringent limits of lead & cadmium content before their release in the market. Although the strict norms hindered the utmost market growth, the European Union is swiftly lowering the limits of the long food product list to reduce exposure to carcinogenic substances.
Across the Middle East & Africa, the market is anticipated to observe a surging demand for baby food market in the coming years, principally due to the rising number of working women & growing awareness about the advantages of feeding nutritious baby food to infants. Besides, with the mounting adoption of western culture in the Middle East entwined with the region's economic strength, the market is projected to observe profitable opportunities in the coming years.
Market Dynamics
Key Drivers
Improved marketing strategies and selling baby food products through supermarkets, shopping malls, hypermarkets, as well as grocery and retail stores as well as other retailers are expected to propel the market over the next years.
The rising number of working women and the growing awareness about the benefits of feeding high quality & nutrition rich baby food shall boost the market during 2021-26.
The escalating baby food choices based on nutritional value, flavor, etc., surging number of retail shops, and a constant requirement for baby food products & their easy availability shall also augment the market growth.
Growth Restraint
Increasing Consumer Preferences toward Homemade Food for Infants & Toddlers
The market might observe hindrance in growth owing to the increasing adoption of home-cooked food across rural areas due to the unawareness about the availability & benefits of baby food. Moreover, the reducing birth rates entwined with trust issues in food quality owing to the possibility of high-ratio heavy metals might further restrain the market growth in the coming years.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Global Baby Food Market is projected to grow at a CAGR of around 4.50% during 2022-27
A. Organic food for baby is anticipated to emerge as an opportunity area for the leading players in the market during the forecast period.
A. Rising consumer awareness about the advantages of feeding baby food due to high nutrients & the easy availability & choice range in baby food are projected to drive the Global Baby Food Market through 2027.
A. Baby food was categorized under the umbrella of essential amidst the Covid-19, which positively influenced the market growth. With the rising consumer awareness about organic & nutritious food for babies, the market shall continue to drive in the coming years.
