Market Research Report

Global Butterfly Pea Flowers Market Research Report: Forecast (2023-2028)

By Type (Whole Dried Flowers, Sterilized Powder, Extracts), By Application (Food, Beverages, Others (Medicines, Skincare, etc.)), By Distribution Channel (B2B, B2C), By Region (Nor...th America, South America, Europe, The Middle East & Africa, Asia-Pacific), By Company (Curio Spice, Rishi Tea, Ohio Tea Company, Incas by Asiya Life, Lake Missoula Tea Company, Woodland Foods, My Blue Tea, Wild Hibiscus Flower Co, Yumchaa Arison Tea Company, Saathea, EverforEver Biotech, Others) Read more

  • Food & Beverages
  • Jul 2023
  • 242
  • PDF, Excel, PPT

Market Definition

Butterfly Pea flower is a blue-colored flower that has petals in the shape of a butterfly & are natives to Southeast Asia. The scientific name for this flower is ‘Clitoria Ternate’, & they are widely used as an edible flower owing to its antioxidant, medicinal, culinary, and natural food coloring qualities.

Market Insights & Analysis: Global Butterfly Pea Flowers Market (2023-28):

The Global Butterfly Pea Flowers Market size was valued at around USD 350 million in 2022 & is estimated to grow at a CAGR of about 6.2% during the forecast period, i.e., 2023-28. The rising prevalence of butterfly pea flowers in several edible, medicinal, etc., products as natural coloring agents is likely to drive the demand, further creating a positive market outlook. Apart from being a great fit as a natural color, these flowers have great antioxidant & flavonoid qualities with no or zero caffeine, hence are largely consumed by individuals across the globe in the form of organic or healthy tea. As the world is transforming & many consumers are shifting towards healthy habits, thus a rapid adoption of these flowers has been witnessed across numerous countries. Many individuals are consuming butterfly pea flowers in one or the other way in their diet, owing to the wide range of benefits they offer, such as improving metabolism, maintaining blood-sugar lever, anti-aging, and many more. Hence, in line with the health influencing factors, the Global Butterfly Pea Flowers Market is predicted to grab a strong footprint in the coming years.

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 6.2%
Regions Covered North America: US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
Key Companies Profiled Curio Spice, Rishi Tea, Ohio Tea Company, Incas by Asiya Life, Lake Missoula Tea Company, Woodland Foods, My Blue Tea, Wild Hibiscus Flower Co, Yumchaa Arison Tea Company, Saathea, EverforEver Biotech, Others
Market Value (2022) USD 350 Million

 

Additionally, when used as herbal tea compared to other traditional teas that contain a high amount of caffeine, resulting in poor sleep, restlessness, and many more, butterfly pea flowers, act as a stress reliever, therefore, becoming popular among individuals. Owing to their attractive color & their natural coloring abilities, they have become a foremost choice for the food & beverage industry. They are widely utilized to prepare food products, bakery, or any refreshing drinks, due to their striking blue color as well as their ability to turn to pink or purple color when mixed with any chemical or acidic substances. Additionally, these flowers act as visually appealing final touches, when infused with desserts, cocktails, rice dishes, and numerous other culinary creations. This, in turn, would elevate the requirement for butterfly pea flowers in the food & beverage industry, as well as in the hospitality or restaurants, to add color & beauty to the foods & drinks.

Moreover, the population worldwide is actively seeking natural, vibrant, and functional ingredients to add to their diet or their food resulting in an increasing demand for these flowers. Thus, to suffice this demand several farmers across the regions are growing them, as well as many of the suppliers & manufacturers are also grabbing it as a profitable opportunity & working to get these visually appealing & healthy flowers available to the medical, food & beverage, etc. industries. Further, it can be stated that the Global Butterfly Pea Flowers Market would witness tremendous growth in the following years.


Global Butterfly Pea Flowers Market Research Report: Forecast (2023-2028)

Global Butterfly Pea Flowers Market Driver:

Mounting Prevalence for Herbal & Organic Products to Positively Affect the Market – The increasing awareness among consumers about wellness & good health is driving the market for herbal products & in turn, the Global Butterfly Pea Flowers Market. Individuals are becoming increasingly invested in beverages & food items that aid in the improvement of physical functioning without harming their internal system or any side effects. The market has also been growing in response to the rising popularity of butterfly pea flower tea or blue tea. Further, in line with the emerging demand, tea companies are creating cutting-edge products to meet the mounting needs, eventually contributing to elevating the growth graph of the market.

Global Butterfly Pea Flowers Market Challenge:

Processing & Storage to Hinder the Market Growth – As butterfly pea flowers are widely known for their vibrant & dark blue color. Therefore, to preserve their natural color & nutritional value careful & preventive measures are required, and maintaining the same quality of the natural product is one of the challenging aspects during the production & storage of the product. Also, if proper precision is not practiced while processing & storage then the color of the butterfly pea flower could get deteriorated & fade away, hence affecting the primary aspect of these flowers. Further, overcoming this problem & maintaining the same quality while production requires a lot of time investment & cost, which could be one of the barriers to the growth of the Global Butterfly Pea Flowers Market. However, this challenge could be overcome with active R&D for optimizing the processing approach & analyzing various advanced & innovative storage techniques. 

Global Butterfly Pea Flowers Market Trend:

Emerging Demand for Clean Label Products to be a New Profitable Trend – Several industries, such as food & beverages, healthcare, skincare, etc., that use artificial coloring additives to add appeal & beauty to the product are nowadays shifting towards natural & organic coloring solutions due to the health risks related to synthetic colors. This hype in the adoption of natural colors is becoming a new trend in the market. The booming inclination towards environmentally friendly products & soaring health consciousness is also pushing the producers of numerous industries to adopt organic coloring agents, hence eventually upscaling the demand for butterfly pea flowers.

Global Butterfly Pea Flowers Market (2023-28): Segmentation Analysis

The Global Butterfly Pea Flowers Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the analysis, the market has been further classified as:

Based on Application

  • Food
  • Beverages            
  • Others (Medicines, Skincare, etc.)

The beverages segment has been one of the leading application in the Global Butterfly Pea Flowers Market & are poised to be the most prominent segment in the forthcoming years. This is owing to rising consumer interest in traditional beverages, primarily those from distinct regions, enriched nutritional value, expanding per-capita beverage spending, booming retail sector, and greater utilization of butterfly pea flowers as a raw material for producing multiple color options for beverages. Also, as they are tasteless & odorless, therefore they are considered the best choice for adding color or beauty to any of the beverages.

Based on Distribution Channel

  • B2B
  • B2C

The B2C or Indirect distribution channel captured substantial market share in the past years & is presumed to be the most dominant during the forecast period as well. This can be attributed to the consumption of butterfly pea flowers as a tradition in some of the regional countries like Malaysia & Thailand as well due to the well-established farming of these flowers in numerous regions, especially Asia-Pacific. Moreover, in the aftermath of the pandemic numerous individuals started to adopt healthy diets & were becoming more & more aware of healthy food habits, therefore, they were exploring social media & other resourceful sites to know about different healthy products that they could consume. Hence, as a result of the social media influence about the benefits of these flowers, individuals started to buy various ranges of items made from these flowers from online sites or shopping stores, thus supporting in influencing the Global Butterfly Pea Flowers Market.

Global Butterfly Pea Flowers Market (2023-28): Regional Projections

Geographically, the Global Butterfly Pea Flowers Market expands across:

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Asia-Pacific is anticipated to account for the majority of the Global Butterfly Pea Flowers market due to the much-established commercial cultivation for these flowers, particularly within Thailand, as well as the existence of numerous major players in the regional market. The expanding application areas of butterfly pea flowers, rising awareness about the health advantages, a strong food & beverage production base, along with the emerging trend of healthy food & food ingredients all contribute to the region's positive outcome.

Global Butterfly Pea Flowers Industry Recent Development:

  • March 2023: Rishi Tea announced to introduce a very new Blue Jasmine Tea, which is a blend of rare ingredients that are sourced from artisan growers to develop a sparkling violet color & concord grape-like flavour. This tea was available at the stores for consumption from April 2023.

Gain a Competitive Edge with Our Global Butterfly Pea Flowers Market Report

  • Global Butterfly Pea Flowers Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  • This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  • Global Butterfly Pea Flowers Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Butterfly Pea Flowers Market is predicted to grow at a CAGR of around 6.2% during 2023-28.

   A. Mounting prevalence for herbal & organic products to positively affect the Butterfly Pea Flowers Market during 2023-28.

   A. Curio Spice, Rishi Tea, Ohio Tea Company, Incas by Asiya Life, Lake Missoula Tea Company, Woodland Foods, My Blue Tea, Wild Hibiscus Flower Co, Yumchaa Arison Tea Company, Saathea, EverforEver Biotech, Others are the leading players on the Butterfly Pea Flowers Market.

   A. Beverages is the leading application in the Butterfly Pea Flowers Market.

   A. Asia-Pacific is projected to be the most dominant region in the Butterfly Pea Flowers Market.

   A. Emerging demand for clean label products to be a key trend shaping the Butterfly Pea Flowers Market.

   A. Processing & storage to hinder the Butterfly Pea Flowers Market growth.

Global Butterfly Pea Flowers Market Research Report (2023-2028) - Table of Contents

 

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Global Butterfly Pea Flowers Market Regulations & Policy
  5. Global Butterfly Pea Flowers Market Supply Chain Analysis
  6. Global Butterfly Pea Flowers Market Trends & Developments
  7. Global Butterfly Pea Flowers Market Dynamics
    1. Drivers
    2. Challenges
  8. Global Butterfly Pea Flowers Market Hotspot & Opportunities
  9. Global Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type
        1. Whole Dried Flowers- Market Size & Forecast 2018-2028, (USD Million)
        2. Sterilized Powder- Market Size & Forecast 2018-2028, (USD Million)
        3. Extracts- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application
        1. Food- Market Size & Forecast 2018-2028, (USD Million)
        2. Beverages- Market Size & Forecast 2018-2028, (USD Million)
        3. Others (Medicines, Skincare, etc.)- Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel
        1. B2B - Market Size & Forecast 2018-2028, (USD Million)
        2. B2C- Market Size & Forecast 2018-2028, (USD Million)
      4. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      5. By Company
        1. Market Share
        2. Competition Characteristics
  10. North America Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application - Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
      4. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    4. Canada Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    5. Mexico Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  11. South America Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application - Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
      4. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    4. Argentina Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  12. Europe Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application - Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
      4. By Country
        1. Germany
        2. The UK
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
    3. Germany Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    4. The UK Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    5. France Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    6. Italy Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    7. Spain Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  13. The Middle East & Africa Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application - Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
      4. By Country
        1. South Africa
        2. The UAE
        3. Saudi Arabia
        4. Rest of Middle East & Africa
    3. South Africa Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    4. The UAE Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    5. Saudi Arabia Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  14. Asia-Pacific Butterfly Pea Flowers Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2018-2028, (USD Million)
      2. By Application - Market Size & Forecast 2018-2028, (USD Million)
      3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
      4. By Country
        1. China
        2. Japan
        3. Australia
        4. India
        5. South Korea
        6. Rest of Asia-Pacific
    3. China Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    4. Japan Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    5. Australia Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    6. India Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
    7. South Korea Butterfly Pea Flowers Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Type- Market Size & Forecast 2018-2028, (USD Million)
        2. By Application - Market Size & Forecast 2018-2028, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  15. Competitive Outlook
    1. Company Profiles 
      1. Curio Spice
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Rishi Tea
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3.  Ohio Tea Company
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Incas by Asiya Life
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Lake Missoula Tea Company 
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Woodland Foods
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. My Blue Tea
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Wild Hibiscus Flower Co
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Yumchaa, Arison Tea Company
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Saathea
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. EverforEver Biotech
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Others
  16. Disclaimer


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