The two-wheeler tire is the key functional element for the transmission of all the forces between the bike & the road. In addition, the two-wheeler tires are affordable, easily available, and come in a wide variety to cater to various consumer requirements which has created demand for two wheeler tires. In addition, the two-wheeler tire industry in Brazil is expanding significantly due to rising government initiatives & e-mobility services in the country, which positively results in escalating the market growth in the coming years.
The Brazil Two-wheeler Tire Market is projected to grow at a CAGR of around 4.93% in terms of units sold during the forecast period, 2022-27. The factors responsible for the market growth are rising disposable income combined with the inclination of the residents towards the procurement of personalized vehicles for improved mobility made a significant contribution to the demand for two-wheeler tires from replacements & OEMs in the historical years. Moreover, the growing popularity of e-commerce among the residents has notably contributed to the demand for two-wheelers with service providers, including Rappi, Cornershop, and iFood, among others. Hence, this is anticipated to escalate the demand for two-wheeler tires in the forthcoming years.
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Key Companies Profiled||Michelin, Bridgestone, Pirelli, Maggion Industrias de Pneus e Máquinas LTDA., Borilli, Rinaldi, Pneus Technic, Others|
|Unit Denominations||USD Million/Billion|
Furthermore, the launch of ‘Rota Program 2030’ in 2018, by the Brazilian government to strengthen the local automotive manufacturing base by encouraging domestic manufacturing of vehicles is anticipated to escalate the demand for tires from OEMs in the upcoming years. Some of the undergoing developments to boost the growth of the two-wheeler tire market include:
Key Trend in the Market
Brazil is a premier destination for tourists, attracting millions of tourists annually. According to the Organization for Economic Co-operation and Development (OECD), Brazil served over 6.6 million tourists in 2018. This certainly increased the demand for ride-sharing services in the region to support the burgeoning travel requirement of tourists as well as residents with a competitive cost. Furthermore, the growing need for economical mobility needs due to a rise in the economic activities has notably boosted the demand for ride-sharing platforms, with indigenous players, such as Mottu & Yellow, being the major operators in the market.
Besides, with the increasing dominance of sustainable traveling alternatives adopted by the residents, the country saw a notable increase in the demand for two-wheelers to cater to emerging mobility needs. Hence, these growth factors are expected to positively influence the growth of the Brazil Two-wheeler Tire market in the forthcoming years.
Impact of Covid-19 on the Brazil Two-wheeler Tire Market
The advent of the COVID-19 pandemic in Brazil negatively impacted the growth of the two-wheeler tire industry due to the imposition of travel & trade norms that restricted mobility & economic activities across the country & resulted in a decline in the income of the residents. This negatively impacted the sales of two-wheeler in the country as the Brazilian automotive sales are heavily dependent upon individuals' income & availability of credit lines & as the crises weakened credit operations, the sales of two-wheelers drastically went down.
However, with the gradual resumption of economic activities & the rising inclination of the residents toward the concept of 'individual transport' to avoid agglomeration, the Brazil Two-wheeler Tire market registered an upward curve. Furthermore, the restrictions in the movement of residents to curb the spread of COVID-19 notably increased the need for e-commerce service providers in the country, which increased the demand for two-wheelers to expand the fleets of e-commerce platforms.
This certainly increased the sales of two-wheelers, thereby proliferating the demand for two-wheeler tires. Hence, the COVID-19 would create potential growth opportunities for the Two-wheeler Tire market of Brazil in the longer run.
Based on Type of Two-Wheeler:
Among them, Scooters & Mopeds held a considerable growth rate during the historical period, owing to the surge in e-mobility services across the country fulfilled by the presence of service providers such as Uber & Ride. The intention to serve the traveling requirements of the increasing number of tourists in the country has majorly contributed to the market growth.
Furthermore, with the growing inclination of the Brazilian government towards the promotion of sustainable mobility alternatives to reduce emissions from rising agglomeration, the demand for scooter & mopped vehicles is anticipated to contribute a notable share in the Brazil Two-wheeler Tire market during the forecasted period.
Based on the Type of Tire:
Of them all, Bias tire gained a considerable share in the Brazil Two-wheeler Tire market in the historical years & the trend is expected to continue during the forecast period. Some crucial factors responsible for the market growth are higher load-bearing capacity & affordability of bias tires, which goes hand in hand with the income groups of the nation & are some of the reasons that enormously supported the sales of bias tires.
In addition, the heightening use of motorbikes by farmers to carry agricultural goods for sales in the domestic market & growing penetration of e-commerce & ride-sharing platforms to support the emerging mobility & service needs of the residents have increased the demand for bias tires notably.
Based on the Demand Type:
Here, the replacement grabbed a considerable share in the Brazil Two-wheeler Tire market during the historical period. The factors responsible for market growth are high two-wheeler ownership rates & growing penetration of ride-hailing services to provide residents with affordable means to commute have notably increased two-wheeler fleets across the country.
In addition, the proliferation of e-commerce activities has significantly increased the use of motorbikes based on-demand delivery services for a wide range of products & services, including food & grocery consumer electronics, among others. According to the Bexs Bank Exchange Brazil, Brazilian e-commerce grew 27% in 2021 compared to 2020. Moreover, with the growing diversification of mobility-based services across the region, the demand for tire replacements is anticipated to increase considerably in the forthcoming years.
Based on Sales Channel
Among them, Multi-brand Stores dominate the Brazil Two-wheeler Tire market in the forecast years due to the availability of multiple brands with competitive pricing & hundreds of product portfolios to choose from in multi-brand outlets contributed to a significant share of multi-brand stores in the Brazil Two-wheeler Tire Market.
Furthermore, the Brazilian population is highly price-centric, with more than half of the population falling under the lower & middle-income group. Therefore, the availability of diversified product portfolios with prices ranging from luxury to generic brands in multi-brand outlets has enormously supported the growth of multi-brand stores. Some of the instances in support of the growth factors discussed above include:
Recent Developments by Leading Companies
Key Driver: Rising Inclination of Residents Towards the Adoption of Electric Vehicles in Brazil
Growing urbanization & industrialization activities, combined with the significant increase in vehicle traffic in Brazil, has led to the degradation of its environment. This increased concerns amongst the government & e-mobility service providers to limit the CO2 emission & promote sustainable living by driving innovations in the manufacturing of fuel-efficient or alternate vehicles in the country.
Therefore, to minimize carbon emissions, the Environment Ministry of Brazil, in 2021, announced to reduce the emissions by over 50% by 2030. In response, this escalated the necessity in the country for an electric two-wheeler, thereby increasing the demand for tires in Brazil.
Possible Restraint: Volatile Prices of Raw Materials to Hinder the Growth of the Market
Petroleum reinforcing materials such as nylon, polyester, and rubber, among others, are the key raw materials used for manufacturing tires that witnessed price fluctuations during the COVID-19 pandemic, which hindered the growth of the tire market in Brazil. This is because Brazil generally imports raw materials for tire manufacturing from Asia-Pacific countries such as India, China, and Indonesia, among other regions. Therefore, any changes in raw material pricing in these countries increase the final manufacturing price of tires in Brazil. Due to this, the increase in the production of tires in the country would raise the cost of the final output as well. Hence, this poses a challenge for the local manufacturers involved in the tire manufacturing for two-wheelers.
Growth Opportunity: Rising Government Initiatives to Ban the Use of Retreated Tires to Create Opportunity for the Growth of the Market
The growing concern & increasing awareness among Brazilian agencies about the inherent disadvantages of using retreated tires, which can generate inorganic pollutants, led the Brazilian government to ban the use & import of retreated tires in 2022. This gave an enormous space for two-wheeler tire manufacturers to penetrate the market. Under this, the government prohibited the use of retreated tires on two- & three-wheeler motor vehicles, such as motorcycles, mopeds, and scooters, which, if failed to comply, will be considered a serious infraction. Therefore, with the rising government regulation to ban the use of retreated tires in two-wheelers, the domestic demand for retreated tires is anticipated to shift towards new tires. Hence, this would drive the revenue growth of two-wheeler tire manufacturers in Brazil during 2022-2027.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Brazil Two-wheeler Tire Market is projected to grow at a CAGR of around 4.93% during 2022-27.
A. The OEM segment is anticipated to emerge as an area of remunerative opportunities for the leading players in the Brazil Two-wheeler Tire Market during 2022-2027.
A. The increasing government initiatives to ban the use of retreated tires create opportunities for the growth of the market.