Market Research Report

Brazil Big Data Analytics Market Research Report: Forecast (2024-2030)

Brazil Big Data Analytics Market Report - By Component (Software, Services), By Type (Descriptive Analytics, Diagnostics Analytics, Predictive Analytics, Prescriptive Analytics, Ot...hers), By Analytics Tool (Dashboard and Data Visualization Tools, Data Mining and Warehousing Tools, Self-Service Analytics Tools, Reporting Tools, Others), By Application (Customer Analytics, Risk and Fraud Detection, Supply Chain Analytics, Marketing Analytics, Workforce Analytics, Operations & Logistics Analysis, Others (Pricing Analytics, Financial Analytics, etc.)), By Vertical (BFSI, Healthcare, Government, Energy & Utility, Retail, Automotive, Others (Transport & Logistics, Media & Entertainment, etc.)), and Others Read more

  • ICT & Electronics
  • Jan 2024
  • 133
  • PDF, Excel, PPT

Market Definition

Big Data Analytics is the process of uncovering trends, patterns, and correlations in large amounts of raw data to help make data-informed decisions. These processes use statistical analysis techniques like clustering and regression and apply them to more extensive datasets with the help of tools. These technologies and techniques give business establishments a way to analyze data sets and gather new information.

Market Insights & Analysis: Brazil Big Data Analytics Market (2024-30):

The Brazil Big Data Analytics Market size is estimated to grow at a CAGR of around 12.5% during the forecast period, i.e., 2024-30. In Brazil, numerous industries have undergone a significant shift towards digitization, primarily driven by government initiatives such as the Brazilian Digital Transformation Strategy. Sectors like healthcare and manufacturing have eagerly embraced this digital transformation. Within this digital landscape, digital banking has emerged as a prominent force, generating extensive data encompassing transaction records, customer interactions, and financial behavior. This data represents a valuable resource for deriving insights and supporting well-informed decision-making. Consequently, this transformation has created a data-rich environment, highlighting the growing demand for advanced data analytics to extract meaningful information.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR(2024-30) 12.5%
Key Companies Profiled

Amazon Web Services, Inc., Splunk Inc., Tableau Software, LLC, Cortex Intelligence Tecnologia S.A., IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Teradata, Cloudera Inc., Others

Region Covered North, North East, Central West, South East, South
Unit Denominations USD Million/Billion

Furthermore, the oil & gas sector accounts for most investments in the Brazilian economy, accounting for about 10% of the country’s GDP. The continuous exploration of oil & gas fields to tap untapped hydrocarbon resources would further strengthen the oil & gas sector of the country in the coming decade. As per the IEA, Brazil would contribute to about 50% of the world’s offshore oil by 2040, producing nearly 5.2 million barrels/day, which would further induce the need to expand the existing oil production facilities of the country.


Brazil Big Data Analytics Market Research Report: Forecast (2024-2030)

Additionally, sectors like oil and gas, as well as mining, have also embarked on their digital transformation journeys. This transformation is motivated by various factors, including the necessity to explore new energy sources, accommodate population growth, address urbanization challenges, and adhere to evolving carbon regulations. As a result, the adoption of Industry 4.0 technologies and the implementation of Industrial IoT have surged within these sectors. This surge has led to the generation of substantial volumes of data, amplifying the demand for Big Data Analytics, as it is essential in extracting valuable insights, optimizing operations, ensuring safety and compliance, and addressing the unique challenges faced by these industries.

Brazil Big Data Analytics Market Driver:

Growth of E-Commerce in Brazil Catalyzing the demand for Big Data Analytics – The increased accessibility of the internet and the widespread adoption of smartphones in Brazil have made online shopping more accessible to a larger portion of the population. Furthermore, improvements in the country's logistics and transportation infrastructure have reduced delivery times and made it easier to deliver products across the nation. As a result, e-commerce has seen substantial growth in Brazil. According to the International Trade Administration, Brazil experienced a significant surge in e-commerce in 2021, with a remarkable 16% year-over-year increase.

Additionally, cross-border e-commerce transactions originating from Brazil grew by 21% in the same year. This rapid expansion of e-commerce has led to the generation of vast amounts of data, including information about customer behavior, transaction details, website interactions, and more. This data comes in various formats, such as text, images, and structured data. Therefore, the effective utilization of Big Data Analytics techniques has become imperative for processing, analyzing, and extracting valuable insights from this wealth of information.

Brazil Big Data Analytics Market Opportunity:

Expansion of Cloud Platform Providers Across Brazil to Offer New Opportunities – In Brazil, there has been an increase in demand for cloud storage services with the rising efforts of companies across the country to embrace digitization. With the rising inclination of businesses towards the adoption of cloud technologies, several cloud providers, like Microsoft, Amazon Web Services, etc., are expanding their services across Brazil. For instance,

  • In 2023, Vultr, a cloud computing company, increased its capacity in Sao Paulo, Brazil, by 200% as part of its ongoing efforts to enhance its presence in Latin America. The Sao Paulo cloud region, initially introduced in 2021 as Vultr's 20th global region, has seen this significant expansion.

Hence, the expansion of the IT industry across the region is anticipated to escalate the demand for big data analytics solutions in the upcoming years, as companies are focusing on offering such solutions to enhance data management solutions.

Brazil Big Data Analytics Market Challenge:

Concerns Related to Data Security to Hamper Market Growth – The ongoing digital transformation of the different sectors, such as BFSI, Healthcare, IT & Telecom, etc., owing to government initiatives, increasing private investments, etc., has made these end-user organizations more susceptible to cyberattacks like phishing, denial-of-service attacks, etc.

Moreover, the increased adoption of digital technologies, particularly big-data analytics over cloud infrastructure, has heightened the vulnerability of organizational data to cybersecurity attacks. This susceptibility has led companies nationwide to hesitate to adopt digital solutions such as big-data analytics, prioritizing measures to safeguard against potential cyber threats. Additionally, as organizations consider embracing these technologies in the future, it becomes imperative to conduct comprehensive risk assessments, implement robust security protocols, and stay abreast of evolving cybersecurity measures.

Brazil Big Data Analytics Market Trend:

Rising Inclination of Health-Tech Start-ups Toward Big Data Analytics Solutions – In Brazil, incidences like COVID-19 have put immense pressure on the healthcare industry of the country.  This has led to the improved focus of the government across the country toward the improvement of healthcare sector growth. Hence, the government has started supporting the growth of start-ups across the country to reduce the burden on health infrastructure. The government has majorly supported the telemedicine platforms, as they allow direct doctor-to-patient communications, which has led to the growth of several telemedicine start-ups across Brazil. For instance,

  • In 2022, Conexa Saúde, the Brazilian digital health platform, has engaged Lefosse to secure a funding round of around USD 38 million, with Goldman Sachs leading the investment.

Therefore, as health-tech start-ups have amplified across Brazil in recent years and the adoption of these platforms has improved among consumers, a large amount of data has been generated by these platforms. Hence, health-tech start-ups across Brazil have been observed to be gradually inclining toward Big-data analytics solutions in recent years to manage their data. Moreover, as telemedicine services are estimated to amplify in the coming years, the demand for big data analytics solutions is projected to improve in the coming years as well.

Brazil Big Data Analytics Market (2024-30): Segmentation Analysis

The Brazil Big Data Analytics Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024-2030 at the national level. According to the analysis, the market has been further classified as:

Based on Type:

  • Descriptive Analytics
  • Diagnostics Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Others

Predictive Analytics has witnessed a notable surge in demand, primarily driven by its extensive adoption in sectors such as energy and utilities, telecommunications, and more. Brazil boasts a substantial presence in the renewable energy sector, contributing to approximately 77.4% of its total electricity generation in 2021. This significant share is prominently attributed to the hydropower sector, with Brazil ranking as the world's second-largest hydropower producer, boasting an installed hydropower capacity of approximately 109,446 MW. As a result, Predictive Analytics, facilitated by Big Data Analytics, plays a pivotal role in these industries. It is instrumental in optimizing energy consumption, effectively managing energy grids, and ensuring the maintenance of critical equipment, owing to which its adoption is surging.

Based on Analytics Tool:

  • Dashboard and Data Visualization Tools
  • Data Mining and Warehousing Tools
  • Self-Service Analytics Tools
  • Reporting Tools
  • Others

Dashboard and data visualization tools have gained substantial traction, primarily driven by their increased adoption in the telecommunications and public services sectors. These tools serve a critical role in monitoring network performance, analyzing customer usage trends, and ensuring service quality. In Brazil's rapidly expanding telecommunications industry, they play a pivotal role in maintaining a seamless and reliable network.

Furthermore, the Brazilian government is actively pursuing its digital transformation agenda, with a specific focus on the telecommunications sector. The National Telecommunications Agency of Brazil has outlined four key objectives for its 2023-2027 plan. These objectives include promoting high-quality communication services for all, fostering dynamic and sustainable markets for communication and connectivity services, and facilitating digital transformation. This strategic direction is expected to further boost the demand for dashboard and data visualization tools, as it would be instrumental in handling the substantial data generated by these objectives and providing data-driven insights for their successful implementation.

Brazil Big Data Analytics Market Recent Development:

  • 2023: Amazon Web Services (AWS) collaborated with the Government of Pará, Brazil, to develop and implement SeloVerde (Green Seal), an advanced tool aimed at tackling climate change challenges and enhancing traceability in supply chains vulnerable to deforestation. SeloVerde employs geospatial big data and AI/ML technologies to monitor deforestation within supply chains, benefiting from the powerful capabilities provided by AWS.
  • 2023: Splunk Inc. has revealed that Qmulos, an automation provider specializing in compliance, security, and risk management, has become its Regional Partner of the Year. Also, Qmulos announced that it will continue leveraging the big data power of Splunk.

Gain a Competitive Edge with Our Brazil Big Data Analytics Market Report

  1. Brazil Big Data Analytics Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. Brazil Big Data Analytics Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Brazil Big Data Analytics Market is expected to grow at a compound annual growth rate (CAGR) of around 12.5% over the forecast period.

   A. Growth of E-commerce in Brazil is expected to drive the Brazil Big Data Analytics Market during 2024-30.

   A. The top companies in the Brazil Big Data Analytics Market are Amazon Web Services, Inc., Splunk Inc., Tableau Software, LLC, Cortex Intelligence Tecnologia S.A., IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Teradata, Cloudera Inc., and others.

   A. Dashboard and data visualization tools held the largest share of the Brazil Big Data Analytics Market.

   A. The rising inclination of health-tech start-ups toward big-data analytics solutions is the key trend shaping the growth of the Brazil Big Data Analytics Market.

   A. The expansion of cloud platform providers across Brazil is the growth opportunity driving the Brazil Big Data Analytics Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Brazil Big Data Analytics Market Trends & Insights
  5. Brazil Big Data Analytics Market Dynamics
    1. Growth Drivers
    2. Challenges
  6. Brazil Big Data Analytics Market Policies, Regulations & Service Standards 
  7. Brazil Big Data Analytics Market PESTLE Analysis
  8. Brazil Big Data Analytics Market Hotspot & Opportunities
  9. Brazil Big Data Analytics Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Component
        1. Software- Market Size & Forecast 2019-2030F, (USD Million)
        2. Services- Market Size & Forecast 2019-2030F, (USD Million)
      2. By Type
        1. Descriptive Analytics - Market Size & Forecast 2019-2030F, (USD Million)
        2. Diagnostics Analytics - Market Size & Forecast 2019-2030F, (USD Million)
        3. Predictive Analytics - Market Size & Forecast 2019-2030F, (USD Million)
        4. Prescriptive Analytics - Market Size & Forecast 2019-2030F, (USD Million)
        5. Others- Market Size & Forecast 2019-2030F, (USD Million)
      3. By Analytics Tool
        1. Dashboard and Data Visualization Tools- Market Size & Forecast 2019-2030F, (USD Million)
        2. Data Mining and Warehousing Tools- Market Size & Forecast 2019-2030F, (USD Million)
        3. Self-Service Analytics Tools- Market Size & Forecast 2019-2030F, (USD Million)
        4. Reporting Tools- Market Size & Forecast 2019-2030F, (USD Million)
        5. Others- Market Size & Forecast 2019-2030F, (USD Million)
      4. By Application
        1. Customer Analytics- Market Size & Forecast 2019-2030F, (USD Million)
        2. Risk and Fraud Detection- Market Size & Forecast 2019-2030F, (USD Million)
        3. Supply Chain Analytics- Market Size & Forecast 2019-2030F, (USD Million)
        4. Marketing Analytics- Market Size & Forecast 2019-2030F, (USD Million)
        5. Workforce Analytics- Market Size & Forecast 2019-2030F, (USD Million)
        6. Operations & Logistics Analysis- Market Size & Forecast 2019-2030F, (USD Million)
        7. Others (Pricing Analytics, Financial Analytics, etc.)- Market Size & Forecast 2019-2030F, (USD Million)
      5. By Vertical
        1. BFSI- Market Size & Forecast 2019-2030F, (USD Million)
        2. Healthcare- Market Size & Forecast 2019-2030F, (USD Million)
        3. Government- Market Size & Forecast 2019-2030F, (USD Million)
        4. Energy & Utility- Market Size & Forecast 2019-2030F, (USD Million)
        5. Retail- Market Size & Forecast 2019-2030F, (USD Million)
        6. Automotive- Market Size & Forecast 2019-2030F, (USD Million)
        7. Others (Transport & Logistics, Media & Entertainment, etc.)- Market Size & Forecast 2019-2030F, (USD Million)
      6. By Region
        1. North
        2. North East
        3. Central West
        4. South East
        5. South
      7. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  10. Brazil Big Data Analytics Market Key Strategic Imperatives for Success & Growth
  11. Competitive Outlook
    1. Company Profiles 
      1. Amazon Web Services, Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Splunk Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Tableau Software, LLC
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Cortex Intelligence Tecnologia S.A.
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      5. IBM Corporation
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Microsoft Corporation
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Oracle Corporation
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. SAP SE
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Teradata
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Cloudera Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  12. Disclaimer


Brazil Big Data Analytics Market