Global Biscuits Market Research Report: Forecast (2022-27)

Market Definition

Biscuits are cookies or crackers that most people munch upon, can be sweet or savory, and are baked in the oven. They are one of the most popular snacks worldwide and come in a wide variety. In fact, with growing health consciousness & variety of flavors in biscuits, consumers are augmenting the demand for healthy & organic options while generating lucrative opportunities for manufacturers to bring out new varieties of these savory and expand their visibility & portfolio across the world.

Moreover, as biscuits are experiencing a massive demand from consumers of all age groups, the advent of new flavors & growing consumer awareness about their health benefits are also fueling the growth of the global biscuits market. Hence, consumer preferences toward biscuits over other snacks are escalating swiftly and extensively.

Market Insights

The Global Biscuits Market is projected to grow at a CAGR of around 5.42% during the forecast period, i.e., 2022-27. The growth of the market is likely to be driven by the growing consumer demand for tasty & healthy snacks, coupled with the abundant availability of a wide variety of biscuits in numerous flavors & ingredients, which exemplifies their massive demand & popularity worldwide.

Besides, easy storage, consumption, & longer shelf life of biscuits have also propelled their demand across numerous countries. It, in turn, has generated growth opportunities for manufacturers to increase their production & distribution capacities and expand their product portfolio & scalability across different regions, thereby contributing substantially to the overall market growth. 

Moreover, convenient packaging and the rising popularity of on-the-go snack food are also boosting the expansion of the Global Biscuits Market. Furthermore, with shifting consumer preferences toward online portals for purchasing goods, many companies are now offering their products through digital mediums, alongside exciting offers, deals, & doorstep delivery services. 

As a result, the ease of selection from the variety, convenience of delivery, & effortless payment options is attracting a massive consumer base, which projects remunerative prospects for the Global Biscuits Market in the years ahead.

Key Trend in the Global Biscuits Market

• Globally Increasing Penetration of Gluten-Free Biscuits

The rising health consciousness among people remains a prominent factor behind the mounting demand for healthy biscuits. As a result, the accelerating production of gluten-free biscuits is a significant contributor to the increasing size of the Global Biscuits Market.

Since gluten can cause health issues like Celiac disease, i.e., seen extensively across Asia-Pacific in countries such as India, the leading manufacturers are actively working toward expanding the production of gluten-free biscuits across the region and contributing to the overall market expansion.

Impact of Covid-19 on the Global Biscuits Market

The advent of Covid-19 in 2020 had severe consequences on most industries worldwide, where the Global Biscuits Market was no exception. Owing to the increasing number of Covid-19 cases, governments of different countries imposed stringent movement restrictions & lockdowns to keep things in control. It, in turn, demonstrated a declining demand for biscuits globally, as the supply chain, manufacturing, & distribution channels were hampered severely. However, the leading players in the Global Biscuits Market witnessed a temporary hike in the demand for biscuits amidst the crisis as people began stockpiling products owing to the uncertainty of lockdown durations.

Consequently, the leading players observed immense pressure to increase their production capacities, which were already undergoing challenges, in order to meet the burgeoning consumer requirements. On the other hand, with the gradual improvement in the pandemic situation, governments started uplifting restrictions, which led to the resumption of supply chains & manufacturing operations. Hence, the production of biscuits, the functioning of bakeries, and the recommencement of supermarkets & specialty stores, among others, resulted in the rising consumer demand for biscuits, owing to which the global market witnessed an upward trend.

Market Segmentation

Based on the Ingredient Source:

• Wheat
• Oats
• Millets
• Multi-grain
• Others (Barley)

Of them all, Wheat-based biscuits are anticipated to make a significant contribution to the expansion of the Global Biscuits Market during 2022-27. It owes to the growing health consciousness among people, i.e., leading to their mounting inclination toward wheat biscuits, due to their contents like calcium, iron, potassium, protein, sodium, & vitamin A, without high sugar or calories.

Besides, improving living standards and changing lifestyles have drawn greater attention of people toward healthy eating, making a paradigm shift to wheat-based snacks like biscuits. As a result, more & more people are adding such products to their breakfast & snacks, i.e., positively influencing the market growth for wheat biscuits.

On the other hand, oats being the most extensively consumed ingredient across different countries owing to its gluten-free content with a richness of nutrients like vitamins, minerals, fibers, & antioxidants, are anticipated to demonstrate the fastest market growth through 2027.

Since these contents offer several health benefits like weight loss, reduced risks of heart diseases, and lower blood sugar levels, the growing number of health-conscious people is driving the demand for oat biscuits and augmenting the overall market growth. 

Based on the Distribution Channel:

• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Bakeries/Stores
• Online 

Here, online channels are anticipated to acquire the largest market share through 2027, principally due to the growing prevalence of the internet and a swift inclination of consumers toward digital platforms to purchase a variety of biscuits on account of benefits like a wide variety of options to choose from different brands, price ranges, alongside offers & deals, and quick delivery & multiple payment options, among others, i.e., attracting a large consumer base.

Moreover, observing these selections, many prominent brands are adopting online portals to expand their customer base & visibility across different corners of the world. As a result, it is instigating manufacturers to introduce new varieties in the market to meet the burgeoning consumer requirements and, in turn, fuel the overall growth of the Global Biscuits Market in the years to come.

Regional Landscape

Geographically, the Global Biscuits Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Among all regions globally, Europe is anticipated to dominate the Biscuits Market with the largest share during 2022-27. It attributes principally to the highly health-conscious population across different countries in the region, coupled with the extensive presence of several bakeries & manufacturing facilities for biscuits, which all demonstrate a massive consumer base. Besides, growing consumer focus on maintaining health through snacks is an emerging trend across Europe, i.e., generating lucrative opportunities for manufacturers to introduce several new variants with high nutritional value, thereby positively influencing the market growth.

In addition, the availability of numerous flavors, trendy styles, fancy packaging, and longer shelf life, among others, are other characteristics of biscuits attracting Europeans of all age groups and, consequently, promoting the regional market expansion. Moreover, the experience of luxury eating is instigating the players to strategically introduce biscuits that are best served warm & straight out of the microwave, i.e., another prominent aspect augmenting the growth of the Europe Biscuits Market.

Possible Growth Restraint for the Global Biscuits Market

• High Content of Sugar, Fat, & Calories

The availability of artificial essence, flavors, & chemicals in biscuits is restraining their sales among the health-conscious population and hindering the fledged growth of the Global Biscuits Market. It owes to the fact that such substances in food can cause severe health conditions like diabetes, cholesterol, & obesity, among others. Moreover, fluctuations in the raw material costs and import duties are other notable factors likely to affect the market expansion in the years ahead.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Biscuits Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Biscuits Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Biscuits Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Biscuits Market study?