Global Air Freshener Market Research Report: Forecast (2023-2028)
The Global Air Freshener Market is projected to grow at around 3.8% CAGR during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the mounting demand for air care, ever-rising concerns over indoor air quality, increasing urbanization, improving living standards, and the surging availability of new & innovative air fresheners.
Consumers worldwide are becoming increasingly conscious of eliminating unpleasant odors and creating a welcoming ambiance in their homes, offices, & other spaces. Hence, the rising awareness among consumers of the importance of a fresh & pleasant indoor environment is leading to the increasing availability of different forms of air fresheners across various distribution channels like convenience stores, pharmacies, departmental stores, and other retailers.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 3.8% |
| Regions Covered | North America: The US, Canada, Mexico |
| Europe: Germany, The UK, France, Spain, Italy, Rest of Europe | |
| Asia-Pacific: China, India, Japan, Australia, South Korea, Rest of Asia-Pacific | |
| South America: Brazil, Argentina, Rest of South America | |
| The Middle East & Africa: Saudi Arabia, The UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa | |
| Key Companies Profiled | Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd., Dollar Tree Inc., Jarden Corporation, and Others |
| Unit Denominations | USD Million/Billion |
In addition, As urban populations are growing and people are spending more time indoors, the need for air fresheners to combat indoor odors and create a pleasant living environment is also increasing. There's a strong emphasis of people on hygiene & cleanliness, both at home and in public spaces, and for a clean and fresh-smelling environment, they are increasingly spending on air fresheners to eliminate odors and provide a sense of cleanliness.
Moreover, remarkable innovations in product offerings, such as advanced odor-eliminating technologies and the advent of natural & eco-friendly ingredients, are also contributing to the market expansion. As more & more manufacturers are constantly developing new & improved products to meet the varied consumer demands for effective & sustainable air fresheners, it is creating new directions for the air freshener market to expand notably in the coming years.
Global Air Freshener Market Driver:
Ever-increasing Focus on Maintaining Clean & Pleasant Indoor Environments - There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there's an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, & areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2023-28.
Global Air Freshener Market Challenge:
Growing Concerns over Environmental Degradation- While air fresheners provide a solution for masking odors and creating a pleasant fragrance, certain aspects of their formulation & usage have raised severe environmental & health concerns, which are creating potential challenges for the air freshener market growth. Some conventional air fresheners contain VOCs (Volatile Organic Compounds) & other potentially harmful chemicals, which contribute to indoor air pollution and might cause respiratory irritations or allergic reactions among sensitive individuals. As consumers are becoming increasingly aware of the potential health impacts, air fresheners that prioritize indoor air quality and have safer formulations are witnessing high demand.
In addition, the production, use, & disposal of air fresheners can have environmental implications. Due to the excessive use of non-renewable resources, packaging waste, and the release of chemicals into the environment, consumers are looking for eco-friendly alternatives with a reduced carbon footprint and sustainable materials. Hence, these aspects might act as major growth restraints for the global air freshener market through 2028.
Global Air Freshener Market (2023-28): Segmentation Analysis
The Global Air Freshener Market study from MarkNtel Advisors analyses the major trends in each sub-segment and includes predictions for the period 2023–2028 at the global, regional, and national levels. The market has been segmented in our analysis based on product type and application.
Based on Product Type:
Among them all, spray or aerosol air fresheners currently dominate the Global Air Freshener Market with the largest share. It owes to their immense popularity on account of their convenience, ease of use, and extensive availability in a wide range of fragrances. Spray air fresheners are often used for quick odor elimination and are suitable for various spaces, including homes, offices, & vehicles. In addition, their excellent odor-neutralizing properties, which are enhanced by chemicals present in them, also contribute to their massive demand worldwide.
Spray air fresheners come in a pressurized canister or bottle with a nozzle, which allows users to easily spray the desired amount of fragrance into the air or directly onto surfaces. Their hassle-free application makes them accessible to a wide range of consumers. Moreover, they provide consumers with a diverse range of fragrances & scents like floral, fruity, woody, & fresh notes. This extensive range of options appeals to consumers looking for a particular ambiance in their surroundings. Furthermore, sprays effectively eliminate unwanted odors and provide a burst of fresh fragrance just in a matter of seconds and in any setting, including homes, offices, cars, & public spaces. As a result, their versatile application makes them suitable for a wide range of environments. Hence, these aspects cater to the massive demand for sprays and, in turn, stimulate the growth of the air freshener industry.
Based on Application:
Here, the residential application accounts for a significant market share worldwide. It owes to the ever-growing inclination of homeowners toward air fresheners for aromatherapy and improving indoor air quality. People have a great affinity toward premium products, including air fresheners, in order to create a pleasant & inviting atmosphere at home. Air fresheners help eliminate unwanted odors like cooking smells, pet odors, & stale air while infusing the space with a fresh fragrance. Moreover, since a pleasant-smelling home positively impacts mood & relaxation, and as people value personal comfort & well-being in their residences, it is also amplifying the demand for air fresheners worldwide and fueling the overall market growth.
On the other hand, the automotive application of air fresheners is also rising at a significant pace. Specifically designed for automobiles, car air fresheners come in several forms, such as hanging, vent clips, or plug-in devices, and help eliminate unwanted odors while providing a pleasant driving experience. The ever-growing availability of different varieties of car fragrances worldwide is driving the automotive application of air fresheners. As the automotive industry is booming with ever-increasing vehicle sales, more & more air freshener manufacturers are actively working on introducing innovative products to the market in order to generate better revenue streams, which, in turn, would create new avenues for the air freshener market over the coming years.
Global Air Freshener Market Regional Projection:
Of all regions globally, North America & Europe are the most significant growth contributors to the Air Freshener Market. North America, mainly the US & Canada, has been the most prominent market for air fresheners owing to aspects like high living standards, ever-increased consumer awareness of health & environmental issues, and the importance of home hygiene, coupled with the widening popularity of scented products. In addition, the presence of established industry participants, a robust retail infrastructure, a rise in aromatherapy practices, and the mounting demand for candle air fresheners owing to growing sustainability concerns also contribute to regional market growth.
Several companies involved in air freshener businesses across the US are actively focusing on delivering health benefits to their customers and hence, incorporating natural & essential oil ingredients in their product offerings. These aspects are driving the North America Air Freshener Market while creating lucrative prospects for the leading companies operating in the industry to generate significant revenue in the coming years.
Moreover, Europe is witnessing a significantly rising demand for premium & eco-friendly air fresheners, especially in the UK, Germany, France, & Italy, the largest consumers of these products. These countries have stringent regulations regarding indoor air quality and a strong focus on sustainable & natural ingredients, i.e., influencing consumer preferences for scented products in order to maintain a fresh & pleasant indoor environment. In addition, the cultural emphasis of Europeans on hygiene & cleanliness while creating a welcoming ambiance in homes & public spaces acts as the constant driver for the Europe Air Freshener Market.
Global Air Freshener Industry Recent Developments:
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Frequently Asked Questions
A. The Air Freshener Market is expected to record around 3.8% CAGR during 2023-28.
A. The mounting focus of individuals on maintaining clean & pleasant indoor environments is the prime aspect projected to drive the Air Freshener Market during 2023-28.
A. Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd., Nidda Healthcare Holding GmbH, Air - Scent International, Kobayashi Pharmaceutical Co. Ltd., Car-Freshener Corporation, Dollar Tree Inc., and Jarden Corporation are the key players operating in the Air Freshener Market.
A. Growing concerns over environmental degradation are the major growth restraints for the Air Freshener Market.
A. The automotive application would create lucrative prospects for the leading companies in the Air Freshener Market during 2023-28.
A. North America would provide profitable opportunities to the Air Freshener Market over the forecast years.
Global Air Freshener Market Research Report (2023-2028) - Table of Contents
