Global Adtech Market Research Report: Forecast (2025-2030)

Market Definition

Digital advertising campaigns are created, delivered, and measured by advertisers using a variety of tools and software which are collectively referred to as Adtech or advertising technology. Adtech facilitates the purchase and sale of digital advertisements.

Market Insights & Analysis: Global Adtech Market (2025-2030):

The Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30. This growth is attributed to various factors. Due to the rapid pace of digital transformation new digital channels and platforms have emerged allowing ads to reach their target audiences in novel and inventive ways. Due to the increasing use of data and technology by advertisers to optimize campaigns and deliver personalized engaging advertisements to consumers, adtech is in high demand. Spending on digital advertising is increasing quickly as a result of the digital transformation. For example: The worldwide revenue from internet advertising may reach USD723 billion by the end of 2026.

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As data analytics is becoming highly important programmatic advertising and other data-driven ad technologies are being used more often. 40% of brands globally, plan to increase their data-driven marketing budgets to boost sales. The market is expanding as a result of advertisers using data analytics to better understand the preferences and behavior of their target audience to create targeted and effective advertising campaigns. Additionally, 63% of all marketing professionals polled globally said their data-driven marketing approach was somewhat successful.

Moreover, as more people use mobile devices to access the internet, mobile advertising has grown. Advertising companies are using mobile-first strategies to show mobile users relevant and engaging ads. These strategies also make use of unique mobile device features like location-based targeting and in-app advertising.  In 2023, the global mobile advertising spending was approx. USD362 billion. This is propelling the growth of the market.

Global Adtech Market Driver:

Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.

For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.

Global Adtech Market Opportunity:

Growing popularity of OTT Platforms Reforming Adtech – To ensure that advertisements are relevant, personalized OTT platforms provide advertisers the ability to precisely segment their audiences using sophisticated data analytics. Globally OTT and connected TV ad spending has skyrocketed which has fueled the expansion of the digital advertising industry providing numerous opportunities.

For instance; with budgets starting at Rs.50,000 for entertainment campaigns and Rs.1 lakh for sports campaigns, advertisers can use the self-serve platform on Hotstar in India. Clickable ads and in-content placements are examples of interactive OTT ad formats that can help advertisers increase engagement rates.  For instance; Ad-supported subscription models have been introduced by Hulu which combines non-disruptive advertising with content consumption through customized ad campaigns. Hulu with ads costs up to USD9.99/ month. As a result, OTT advertising is becoming a crucial part of the digital advertising ecosystem providing unmatched opportunities for audience engagement and brand exposure.

Global Adtech Market Challenge:

Strict Privacy Regulations & Security Concerns to Hamper Market Growth – Concerns about security and privacy laws are impeding the expansion of the Adtech industry. Stringent data collection and usage restrictions such as explicit user consent and limited data availability for targeted advertising are mandated by laws like the California Consumer Privacy Act in the US and the General Data Protection Regulation in Europe. However, security flaws present serious risks necessitating higher expenses and efforts to protect private user data. High-profile data breaches erode consumer confidence and harm brand image, adding complexity to the Adtech landscape. Strict compliance requirements, restricted access to user data, and the need for improved security measures are all consequences of privacy laws and security concerns, that are impeding market revenue growth. To aid in the long-term expansion of the sector advertisers and Adtech providers must strike a balance between adhering to legal requirements protecting data and sustaining successful advertising campaigns.

Global Adtech Market Trend:

Increasing Demand for AR and VR Technologies – The demand for immersive experiences is driving the growth of Augmented Reality and Virtual Reality in the Global Adtech Market. Companies have the chance to offer a distinctive consumer experience through augmented reality which could boost sales and customer satisfaction.

For instance; Platforms like ARCore and ARKit give developers the tools to make AR-based advertisements, further helping companies like Apple and Google improve their AR capabilities. Traditional banner ads are no longer the only form of advertising available in virtual reality interactive and augmented reality (AR) environments. Seasonally-themed video ad templates and Display & Video 360 advancements are increasing user engagement and giving advertisers strong campaign management tools. The demand for advertising technology is anticipated to increase in the upcoming years as a result of these trends.

Global Adtech Market (2025-2030): Segmentation Analysis

The Global Adtech Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the global level. Based on the analysis, the market has been further classified as:

By End User

• Retail & Consumer Goods
• BFSI
• Hospitality
• Media & Entertainment
• Transport & logistics
• Healthcare
• IT & Telecom
• Education

Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market. It holds approx. 27% share of the total market value. Companies that are operating in the retail and consumer goods segment are continuously attracting sales by using Adtech to create awareness regarding their brand. By using advertisements of products and services produced by them, they can reach a large number of potential customer bases. Retail social media advertising enables companies to interact with consumers and advertise new goods. Furthermore, in this fiercely competitive industry, e-commerce platforms, social media advertising, and targeted campaigns are essential for grabbing customer's attention.

By Advertising Type

• Programmatic Advertising
• Non-Programmatic Advertising

Out of them, the programmatic advertising segment leads the Global Adtech Market. It holds approx. 80% market share. By using algorithms to automate the process of purchasing and selling, ad placements programmatic advertising eliminates the need for human negotiations. Ad placements Programmatic advertising removes the need for human negotiations by automating the buying and selling process with algorithms. This helps both publishers and advertisers since it allows the latter to more effectively fill their ad inventory and the former to reach a wider audience at lower costs. Furthermore, the factors driving programmatic growth are the rise of mobile advertising and the growing value of data. Programmatic platforms provide a potent solution as marketers place a higher priority on data-driven targeting and campaign management making them a dominant force in the quickly changing market.

Global Adtech Market (2025-30): Regional Projections

Geographically, the Global Adtech Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Out of them, North America leads the Global Adtech Market. It holds approx. 35% share of the global market. The rising demand is attributed to the high penetration of digital advertising in the region.  In North America, companies are using data intensively to optimize their ad spending and gain deeper insights into customer needs and demands. This has led to a rise in data management and marketing analytics platforms which enable companies to gather, examine, and utilize data to create advertising. Also, the region is blessed with some of the biggest technology companies and Adtech giants like Amazon, Facebook, Google, and others. These companies have molded the shape of the industry significantly driving the market towards growth. The US accounts for around 71% of North America’s Adtech Market. Consumer shift towards online and mobile platforms further creates the demand, making it the largest digital advertising market in the world. It is anticipated that the regional market will continue to flourish with the competitive landscape driving the evolution of advertising technologies and strategies.

 Global Adtech Industry Recent Development:

• October 2024: Adobe launched GenStudio for Performance Marketing to Accelerate Campaigns for Marketing and Creative Teams with Generative AI and Deep Insights. Brands will have a single self-service application with GenStudio for Performance Marketing that will allow them to leverage pre-approved, on-brand content to create paid social ads, display ads, banners, marketing emails, and more with unprecedented speed and agility.
• July 2024: Criteo announced a strategic partnership with Microsoft Advertising helping it to access Microsoft’s extensive demand and reach its global network of 225 retailers, allowing them to generate new revenue and expand the company’s longstanding relationship.

Gain a Competitive Edge with Our Global Adtech Market Report

1. Global Adtech Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Adtech Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.

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