Global Kefir Market Research Report: Forecast (2024-2030)

Kefir Market - By Form, (Organic Kefir, Conventional Kefir), By Product Type, (Milk Kefir [Dairy-based, Non-dairy-based], Water Kefir), By Flavor, (Flavored Kefir, Non-flavored/Regular Kefir), By Sale... ... ular Kefir), By Sales Channel, (Online Retail Stores, Offline Retail Stores [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores]) and others Read more

  • Food & Beverages
  • Jun 2024
  • 190
  • PDF, Excel, PPT

Market Definition

Kefir is a fermented milk/water beverage that bears similarity to thin yogurt and is produced using Kefir grains, a mesophilic symbiotic culture specific to the drink. For the preparation of Kefir, yeast, and bacteria cultures are added to milk, where they get multiplied, ultimately leading to fermentation, resulting in a tangy-tasting creamy liquid similar to drinkable yogurt.

Market Insights & Analysis: Global Kefir Market (2024-30):

The Global Kefir Market size was valued at USD 2.03 billion in 2023 & is expected to reach USD 3.45 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.15% during the forecast period, i.e., 2024-30. Factors such as health consciousness, inclination towards veganism, and a preference for functional beverages have been playing a substantial role in driving the Global Kefir Market. The expanding interest in gut microbiota and its ability to benefit immunity and overall well-being has boosted the industry growth for probiotic foods and drinks considerably.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 6.15%
Regions Covered North America: US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
Key Companies Profiled Lifeway Foods, Inc., The Hain Celestial Group, Inc. (The Greek Gods), Nestlé S.A, Danone S.A, Green Valley Creamery, Maple Hill Creamery, LLC, Emmi AG (Redwood Hill Farm & Creamery), Biotiful Gut Health, Evolve Kefir, Babushka Kefir, Fresh Made Dairy, Liberte Les Produits De Marque Inc., Valio Ltd., Nourish Kefir, Courtyard Farms and Others
Market Value (2023) USD 2.03 Billion
Market Value (2030) USD 3.45 Billion

 

Furthermore, with consumers demonstrating a heightened awareness of the importance of digestive health, the demand for probiotic beverages like Kefir drinks is leading significant propulsion in the global market and is expected to boost during the forecast period. Hence, in order to cater to consumer demand, companies have introduced new products to overcome health issues. For instance:

  • In 2024, M&S Food launched its new Zoe Gut Shot, a milk kefir with berries, developed with the US nutrition science company Zoe Nutrition. The product launch responds to a growing consumer interest in gut health.

The demand for these new products is anticipated to surge, due to numerous health advantages, thus it is expected to drive the sales in an upward direction in the coming years, promising more revenue growth opportunities to the industry players.

  1. Market Segmentation
  2. Introduction
    1. Market Definition
    2. Research Process
    3. Assumption
  3. Executive Summary
  4. Global Kefir Market Pricing Analysis
  5. Global Kefir Market Trends & Insights
  6. Global Kefir Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. Global Kefir Market Hotspot & Opportunities
  8. Global Kefir Market Supply Chain Analysis
  9. Global Kefir Market Regulation & Policy
  10. Global Kefir Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Form
        1. Organic Kefir- Market Size & Forecast 2019-2030, (USD Million)
        2. Conventional Kefir- Market Size & Forecast 2019-2030, (USD Million)
      2. By Product Type
        1. Milk Kefir- Market Size & Forecast 2019-2030, (USD Million)
          1. Dairy-based- Market Size & Forecast 2019-2030, (USD Million)
          2. Non-dairy-based (Coconut Kefir, Flax Kefir, etc.)- Market Size & Forecast 2019-2030, (USD Million)
        2. Water Kefir- Market Size & Forecast 2019-2030, (USD Million)
      3. By Flavor
        1. Flavored Kefir- Market Size & Forecast 2019-2030, (USD Million)
        2. Non-flavored/Regular Kefir- Market Size & Forecast 2019-2030, (USD Million)
      4. By Sales Channel
        1. Online Retail Stores- Market Size & Forecast 2019-2030, (USD Million)
        2. Offline Retail Stores- Market Size & Forecast 2019-2030, (USD Million)
          1.  Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, (USD Million)
          2.  Convenience Stores- Market Size & Forecast 2019-2030, (USD Million)
          3.  Specialty Stores- Market Size & Forecast 2019-2030, (USD Million)
      5. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      6. By Company
        1. Competition Characteristics
        2. Revenue Shares
  11. North America Kefir Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- Market Size & Forecast 2019-2030, (USD Million)
      3. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
      4. By Flavor- Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
      6. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    4. Canada Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    5. Mexico Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
  12. South America Kefir Market Outlook, 2019- 2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- Market Size & Forecast 2019-2030, (USD Million)
      3. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
      4. By Flavor- Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
      6. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    4. Argentina Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
  13. Europe Kefir Market Outlook, 2019- 2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- Market Size & Forecast 2019-2030, (USD Million)
      3. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
      4. By Flavor- Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
      6. By Country
        1. The UK
        2. Germany
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
    3. The UK Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    4. Germany Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    5. France Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    6. Italy Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    7. Spain Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
  14. The Middle East & Africa Kefir Market Outlook, 2019- 2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- Market Size & Forecast 2019-2030, (USD Million)
      3. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
      4. By Flavor- Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
      6. By Country
        1. Saudi Arabia
        2. The UAE
        3. South Africa
        4. Rest of The Middle East & Africa
    3. Saudi Arabia Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    4. The UAE Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    5. South Africa Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
  15. Asia-Pacific Kefir Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, (USD Million)
      2. By Form- Market Size & Forecast 2019-2030, (USD Million)
      3. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
      4. By Flavor- Market Size & Forecast 2019-2030, (USD Million)
      5. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
      6. By Country
        1. China
        2. Japan
        3. South Korea
        4. India
        5. Australia
        6. Rest of Asia-Pacific
    3. China Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    4. Japan Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    5. South Korea Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    6. India Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
    7. Australia Kefir Market Outlook, 2019-2030
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Size & Analysis
        1. By Product Type- Market Size & Forecast 2019-2030, (USD Million)
        2. By Form- Market Size & Forecast 2019-2030, (USD Million)
        3. By Distribution Channel- Market Size & Forecast 2019-2030, (USD Million)
  16. Global Kefir Market Key Strategic Imperatives for Success & Growth
  17. Competitive Outlook
    1. Company Profiles
      1. Lifeway Foods, Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. The Hain Celestial Group, Inc. (The Greek Gods)
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Nestlé S.A
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Danone S.A
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Green Valley Creamery
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Maple Hill Creamery, LLC
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Emmi AG (Redwood Hill Farm & Creamery)
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Biotiful Gut Health
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Evolve Kefir
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Babushka Kefir
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Fresh Made Dairy
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12.  Liberte Les Produits De Marque Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. Valio Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      14. Nourish Kefir
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      15. Courtyard Farms
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      16. Others
  18. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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