Thailand Ice Cream Market Research Report: Growth Drivers & Forecast (2026-2032)

By Type (Impulse Ice Cream, Artisanal / Dine-in Scoops, Take-Home & Bulk Ice Cream), By Flavour (Vanilla, Chocolate, Strawberry, Coconut, Thai Tea, Durian, Matcha, Others), By Format (Cup, Stick/ Bar,... ... at (Cup, Stick/ Bar, Cone, Tub/ Brick, Others (Sandwich, Tub, etc.)), By Composition (Dairy-based Ice Cream, Plant-based Ice Cream), By Positioning (Mass Market Ice Cream, Premium Ice Cream), By Sales Channel (Convenience Stores, Hypermarkets/Supermarkets, Street Vendors, Carts, Foodservice/Parlors, Online/Delivery), and others Read more

  • Food & Beverages
  • Jul 2026
  • 140
  • PDF, Excel, PPT

Thailand Ice Cream Market Key Takeaways

  • The Thailand ice cream market size was valued at USD 0.39 billion in 2025 and is projected to grow from USD 0.40 billion in 2026 to USD 0.46 billion by 2032.
  • The market is projected to register a CAGR of 2.69% during 2026–2032.
  • By type, the impulse ice cream segment represented a significant share of about 70% in the market in 2026.
  • By flavour, the chocolate segment seized a significant share of about 32% in the market in 2026.
  • The market is consolidated, with the leading ice cream companies having a 65% market share in 2026.

Thailand Ice Cream Market Size and Outlook

The ice cream industry in Thailand was valued at USD 0.39 billion in 2025 and is currently standing at USD 0.40 billion in 2026. The industry is projected to grow to USD 0.46 billion by 2032, showcasing a CAGR of around 2.69% during the forecast period, i.e., 2026–32. The market benefits from the country's hot tropical climate, supporting year-round consumption rather than seasonal demand. The category is evolving towards premium, indulgent, and differentiated offerings as consumers increasingly seek higher quality products and localized flavours.

Thailand is also strengthening its position as a regional ice cream production and export hub. According to Thailand's trade policy and strategy office, the country became Asia's largest ice cream exporter and the 11th largest globally in 2025, supported by abundant agricultural resources and increasing international demand for Thai-inspired flavors such as durian, coconut, and Thai tea. This expanding export competitiveness is encouraging manufacturers to diversify product portfolios, enhance production capabilities, and strengthen Thailand's role in supplying premium and localized frozen desserts across regional and international markets

Corporate investments are reinforcing Thailand's transition toward a more innovation-driven and premium-focused ice cream market. In December 2025, Unilever completed the global demerger of its ice cream business into the Magnum ice cream company, which increased emphasis on portfolio development is expected to strengthen premium offerings across Thailand alongside continued investments by multinational and domestic manufacturers. Although international visitor arrivals moderated to approximately 32.97 million in 2025, tourism continues to support demand for impulse and premium frozen desserts across major cities, shopping destinations, and resort destinations.

Government policies are also shaping the long-term innovation landscape of the industry. The final phase of Thailand's sugar excise tax became effective in April 2025, reinforcing the country's broader agenda of promoting healthier food and beverage consumption. The measure is encouraging frozen dessert manufacturers to accelerate investments in reduced sugar formulations, functional dairy ingredients, and better-for-you product offerings to align with evolving consumer preferences and regulatory direction. This shift is expected to strengthen product innovation, portfolio diversification, and the long-term competitiveness of Thailand's ice cream market

Thailand Ice Cream Market Key Indicators

  • Thailand's private consumption expenditure grew 3.2% year on year in Q1 2026, accelerating from prior quarters and supporting discretionary food spending capacity.
  • Thailand's economy expanded 2.4% for full-year 2025, with household consumption growing 3.3% in Q4 2025, both beating official expectations and supporting the 2026 growth outlook.
  • Thailand's headline CPI rose 2.42% year on year in June 2026, the third straight month of inflation after a year-long deflationary run, driven partly by rising prepared food prices.
  • Thailand's dairy sector comprises approximately 550,000 dairy cows producing over one million tonnes of raw milk annually, an average of roughly 2,818 tonnes per day, forming the domestic input base for dairy-based ice cream manufacturing.
  • Thailand's foreign tourist receipts to rise to USD 49.16 billion in 2026, up from USD 43.80 billion in 2025, indicating a rebound in footfall-driven retail and foodservice demand.

Thailand Ice Cream Market Scope

 Category  Segments
By Type Impulse Ice Cream, Artisanal / Dine-in Scoops, Take-Home & Bulk Ice Cream
By Flavour Vanilla, Chocolate, Strawberry, Coconut, Thai Tea, Durian, Matcha, Others
By Format Cup, Stick/ Bar, Cone, Tub/ Brick, Others (Sandwich, Tub, etc.
By Composition Dairy-based Ice Cream, Plant-based Ice Cream
By Positioning Mass Market Ice Cream, Premium Ice Cream
By Sales Channel Convenience Stores, Hypermarkets/Supermarkets, Street Vendors, Carts, Foodservice/Parlors, Online/Delivery

Thailand Ice Cream Market Growth Drivers

Expansion of Convenience Retail Networks Driving High Frequency Ice Cream Consumption

Thailand's expanding convenience retail network is significantly increasing the accessibility and frequency of ice cream purchases by bringing frozen products closer to consumers' daily routines. CP ALL operated 15,430 7-Eleven stores across the country as of May 2025, collectively serving around 14 million customers each day, creating an extensive neighborhood retail footprint for impulse frozen dessert sales. The widespread availability of in store freezer infrastructure has strengthened product visibility, improved cold chain reach, and enabled manufacturers to expand distribution beyond traditional supermarkets into high-traffic convenience locations.

The continued development of organized food retail is further reinforcing this consumption pattern. In 2025, CP Axtra reported that its Makro and Lotus's soft serve counters, developed in partnership with CP Meiji, surpassed 1 million cones sold since their late 2024 introduction and expanded to more than 50 outlets nationwide. The rollout of these neighborhood foodservice touchpoints has increased consumer access to freshly prepared frozen desserts while strengthening organized retail as an important channel for high-frequency ice cream consumption, supporting sustained volume growth across Thailand's ice cream market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Thailand Ice Cream Market Pricing Analysis
    1. SKU Wise Price Points
    2. Average Increase/Decrease in Price Per ML
  5. Thailand Ice Cream Market Policies, Regulations, and Product Standards
  6. Thailand Ice Cream Market Trends & Developments
  7. Thailand Ice Cream Market Dynamics
    1. Growth Factors
    2. Challenges
  8. Thailand Ice Cream Market Hotspot & Opportunities
  9. Thailand Ice Cream Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Litres)
    2. Market Segmentation & Outlook
      1. By Type- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Impulse Ice Cream
        2. Artisanal / Dine-in Scoops
        3. Take-Home & Bulk Ice Cream
      2. By Flavour- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Vanilla
        2. Chocolate
        3. Strawberry
        4. Coconut
        5. Thai Tea
        6. Durian
        7. Matcha
        8. Others
      3. By Format- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Cup
        2. Stick/ Bar
        3. Cone
        4. Tub/ Brick
        5. Others (Sandwich, Tub, etc.)
      4. By Composition- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Dairy-based Ice Cream
        2. Plant-based Ice Cream
      5. By Positioning- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Mass Market Ice Cream
        2. Premium Ice Cream
      6. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. Convenience Stores
        2. Hypermarkets/Supermarkets
        3. Street Vendors, Carts
        4. Foodservice/Parlors
        5. Online/Delivery
      7. By Region- Market Size & Forecast 2022-2032, USD Million & Million Litres
        1. East
        2. North
        3. West
        4. South
        5. Central
      8. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  10. Thailand Impulse Ice Cream Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Litres)
    2. Market Segmentation & Outlook
      1. By Flavour- Market Size & Forecast 2022-2032, USD Million & Million Litres
      2. By Format- Market Size & Forecast 2022-2032, USD Million & Million Litres
      3. By Composition- Market Size & Forecast 2022-2032, USD Million & Million Litres
      4. By Positioning- Market Size & Forecast 2022-2032, USD Million & Million Litres
      5. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Million Litres
      6. By Region- Market Size & Forecast 2022-2032, USD Million & Million Litres
  11. Thailand Artisanal / Dine-in Scoops Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Litres)
    2. Market Segmentation & Outlook
      1. By Flavour- Market Size & Forecast 2022-2032, USD Million & Million Litres
      2. By Format- Market Size & Forecast 2022-2032, USD Million & Million Litres
      3. By Composition- Market Size & Forecast 2022-2032, USD Million & Million Litres
      4. By Positioning- Market Size & Forecast 2022-2032, USD Million & Million Litres
      5. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Million Litres
      6. By Region- Market Size & Forecast 2022-2032, USD Million & Million Litres
  12. Thailand Take-Home & Bulk Ice Cream Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Million Litres)
    2. Market Segmentation & Outlook
      1. By Flavour- Market Size & Forecast 2022-2032, USD Million & Million Litres
      2. By Format- Market Size & Forecast 2022-2032, USD Million & Million Litres
      3. By Composition- Market Size & Forecast 2022-2032, USD Million & Million Litres
      4. By Positioning- Market Size & Forecast 2022-2032, USD Million & Million Litres
      5. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Million Litres
      6. By Region- Market Size & Forecast 2022-2032, USD Million & Million Litres
  13. Thailand Ice Cream Market Key Strategic Imperatives for Success & Growth
  14. Competitive Outlook
    1. Company Profiles
      1. Magnum Ice Cream Company B.V.
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Nestlé S.A.
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Chomthana Co., Ltd. (Yili Group, China)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      4. F&N Dairies (Thailand) Ltd.
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      5. CP-Meiji Co., Ltd.
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Dairy Queen (Thailand)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Tipco Foods Public Company Limited
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
  15. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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