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Market Definition
The automotive & tire sectors across North America are vast & rapidly expanding. Several countries across the region are showcasing a swift acceleration in the vehicle fleet and thus positively influencing the demand for tires. Moreover, with the extensive presence of prominent automakers & tire manufacturers, the region is anticipated to generate lucrative prospects for the tire industry in the coming years.
Market Insights
The North America Off the Road (OTR) Tire Market is projected to grow at a CAGR of around 6.42% during the forecast period, i.e., 2022-27. The growth of the market is driven primarily by the increasing government focus on infrastructural developments, i.e., displaying a swift escalation in the number of housing facilities & industries, along with the construction of roads, railways, & airports, among others. It, in turn, is augmenting the need for heavy commercial vehicles and fueling the sales of OTR tires. Besides, various ongoing & upcoming construction projects, i.e., leading to the deployment of cranes, bulldozers, etc., is another aspect infusing the demand for OTR tires and driving the market.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR(2022-27) | 6.42% |
| Country Covered | The United States, Canada, Mexico |
| Key Companies Profiled |
Michelin, Goodyear, Bridgestone, Continental, Zhongce Rubber, Kumho, Toyo, Yokohama, Trelleborg, Triangle Group |
| Unit Denominations | USD Million/Billion |
In addition, the region is also undergoing increasing mining activities and propelling the need for fully mechanized equipment to attain operational efficiency. The same aspect is boosting the demand for OTR tires & generating growth opportunities for the leading tire manufacturers to expand their production in the years to come.
Moreover, the growing consumer inclination toward buying dirt bikes & sports vehicles for recreational purposes is also contributing to the rapidly growing tire industry. Nevertheless, technological advancements in tires like the integration of sensors for monitoring their condition and minimizing the possibilities of accidents further project remunerative prospects for the North America Off the Road (OTR) Tire Market in the coming years.
Impact of Covid-19 on the North America Off the Road (OTR) Tire Market
The emergence of Covid-19 in 2020 severely affected various industries across North America and introduced several unprecedented challenges for the leading players in the Off the Road (OTR) Tire Market. Lockdowns and trade & movement restrictions led to the suspension of all business operations associated with the tire industry. As a result, tire manufacturers faced significant revenue losses owing to raw material shortages, supply chain disruptions, delivery & production delays, etc.
Regardless, with a gradual decline in the number of Covid-19 cases across North America, the upliftment of restrictions & recommencement of business operations enabled tire manufacturers to resume their production units to cater to the burgeoning end-user requirements across the region. Furthermore, in light of the pandemic, several tire manufacturers adopted digitalization to sell their products via e-commerce platforms and offer door-step delivery & installation of tires to their customers.
