Middle East & Africa OTT Platform Market Report: Industry Research FY27

Middle East & Africa OTT Platform Market Research Report: Forecast (2022-2027)

By Type (Video on Demand, Online Gaming, Music Streaming, Communication), By Monetization Model (Advertising-Based, Subscription-Based, Transaction-Based), By Service Vertical (Edu......cation & Learning, Media & Entertainment, Gaming) By Content Form (Arabic, Foreign), By Streaming Devices (Desktops & Laptops, Smartphones & Tablets, Internet Protocol Television, Others (Gaming Consoles, etc.)), By Countries (UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, South Africa), By Companies (Telly, Amazon, Netflix, StarzPlay, Apple TV+, beIN Connect, Turkcell, Wavo, Vimeo, Shahid Plus) Read more

ICT & Electronics
Mar 2022
Pages 145
Report Format: PDF, Excel, PPT

Market Definition

Over the Top (OTT) platforms are media services that offer direct streaming of videos for the customers on devices like smartphones, laptops, tablets, desktops, televisions, etc., over the internet. The growing inclination of people on these platforms is swiftly bypassing other platforms like cables, broadcast, & satellite televisions, among other conventional sources.

Market Insights

The Middle East & Africa OTT Platform Market is expecting a momentous growth rate during the forecast period, i.e., 2022-27. The growth of the market is likely to be driven primarily by the cutting-edge technological developments in devices like smartphones, laptops, tablets, & desktops, i.e., generating lucrative growth opportunities for the leading players to introduce new OTT platforms and offer high-quality videos & audio to enhance customer experience.

Report Coverage	Details
Study Period	Historical Data: 2017-20
	Base Year: 2021
	Forecast Period: 2022-27
Country Covered	UAE, Saudi Arabia, Qatar, Bahrain, Oma,n Kuwait, Egypt, South Africa, Others
Key Companies Profiled	Telly, Amazon, Netflix, StarzPlay, Apple TV+, beIN Connect, Turkcell, Wavo, Vimeo, Shahid Plus
Unit Denominations	USD Million/Billion

Besides, the growing customer preference for OTT platforms for entertainment entwined with an escalating internet penetration is also anticipated to drive the market across the Middle East & Africa over the forecast years. Moreover, rapid technological advancements like voice control, improved picture quality, streaming channels, etc., in smart devices are other prominent aspects projected to fuel the demand for OTT platforms & drive the market through 2027.

Impact of Covid-19 on the Middle East & Africa OTT Platform Market

The advent of Covid-19 in 2020 had an immensely positive impact on the Middle East & Africa OTT Platform Market. With the imposition of stringent movement restrictions & lockdowns, governments suspended public gatherings across cinema halls, movie theatres, stadiums, etc. It, in turn, enabled the customers to incline toward the OTT platforms for various purposes like Education & Learning, Media & Entertainment, and Gaming, among others, which projected a hike for the leading players in the OTT Platforms market amidst the crisis.

Moreover, with the upliftment of restrictions after a declining number of Covid-19 cases, the market is witnessing an upswing, owing to adopted habits of binge-watching & constant content releases on these platforms. Hence, the growth prospect of the Middle East & Africa OTT Platform Market would be highly lucrative in the years to come.

Introduction
1. Market Segmentation
2. Product Definition
3. Research Process
4. Assumptions
Executive Summary
Middle East & Africa OTT Platform Startups Ecosystem
Impact of COVID-19 on Middle East & Africa OTT Platform Market
Expert Verbatim- What our Experts Say?
Middle East & Africa OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
  2. By Subscribers (Million)
2. Market Share & Analysis
  1. By Type
    1. Video on Demand
    2. Online Gaming
    3. Music Streaming
    4. Communication
  2. By Monetization Model
    1. Advertising-Based
    2. Subscription-Based
    3. Transaction-Based
  3. By Service Vertical
    1. Education and Learning
    2. Media & Entertainment
    3. Gaming
  4. By Content Form
    1. Arabic
    2. Foreign
  5. By Streaming Device
    1. Desktops and Laptops
    2. Smartphones and Tablets
    3. Internet Protocol Television
    4. Others (Gaming Consoles, etc.)
  6. By Country
    1. UAE
    2. Saudi Arabia
    3. Qatar
    4. Bahrain
    5. Oman
    6. Kuwait
    7. Egypt
    8. South Africa
    9. Others
  7. By Company
    1. Market Shares
      1. By Revenue
      2. By Subscribers
    2. Strategic Factorial Indexing
    3. Competitor Placement in MarkNtel Quadrant
  8. Market Attractiveness Index
    1. By Type
    2. By Monetization Model
    3. By Service Vertical
    4. By Streaming Device
    5. By Country
UAE OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
  2. By Subscribers
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Saudi Arabia OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
  2. By Subscribers
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Qatar OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
  2. By Subscribers
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Bahrain OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
  2. By Subscribers
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Oman OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Kuwait OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Egypt OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
South Africa OTT Platform Market Analysis, 2017-2027
1. Market Size & Analysis
  1. By Revenues (USD Billion)
2. Market Share & Analysis
  1. By Type
  2. By Monetization Model
  3. By Service Vertical
  4. By Streaming Device
Middle East & Africa OTT Platform Market Policies, Regulations, Product Standards
Middle East & Africa OTT Platform Market Trends & Insights
Middle East & Africa OTT Platform Price Analysis
Middle East & Africa OTT Platform Customer Behavior Analysis
1. Consumer Trends and Preferences
2. Factors Affecting Buying Decision
Middle East & Africa OTT Platform Market Dynamics
1. Growth Drivers
2. Challenges
3. Impact Analysis
Middle East & Africa OTT Platform Market Hotspot & Opportunities
Middle East & Africa OTT Platform Market Key Strategic Imperatives for Success & Growth
Competition Outlook
1. Competition Matrix
  1. Service Portfolio
  2. Target Markets
  3. Research & Development
  4. Strategic Alliances
  5. Strategic Initiatives
2. Company Profiles of top companies (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
  1. Telly
  2. Amazon
  3. Netflix
  4. StarzPlay
  5. Apple TV+
  6. beIN Connect
  7. Turkcell
  8. Wavo
  9. Vimeo
  10. Shahid Plus
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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