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Market Definition
Application to Person (A2P) is a type of SMS service often utilized for notifications, reminders, and other communication between an application and a person. It provides two-way communication between the application and the consumer by allowing two-way communication with the application consumer while simultaneously allowing interactions with another consumer or user.
Market Insights
The Middle East & Africa (MEA) Application to Person (A2P) Messaging Market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28. The market growth is favorably fostered by enterprises’ commercial and business requirements to connect with their consumers and bring in new consumers by propagating their business through messaging. Besides, as the region is expected to witness increasing urbanization and spreading development in numerous sectors, propelling the economy, the demand for a direct connection between businesses and consumers through Application to Person messaging is bound to rise, moving the industrial ascension.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 4.2% |
| Country Covered | UAE, Saudi Arabia, Qatar, Oman, Turkey, Egypt, South Africa, Morocco, Nigeria, Rest of Middle East & Africa |
| Key Companies Profiled | Route Mobile, Comviva Technologies FZ-LLC, Tata Communications, Orange, China Mobile, Global Message Services, Infobip, Syniverse, Sinch, Twilio, Others |
| Unit Denominations | USD Million/Billion |
The rising number of cybersecurity incidents has also accelerated demand for a safe, secure, advanced customer communication management solution. With the flourishment of new businesses and enterprises in the Middle East and Africa with burgeoning modernization and fruitful business opportunities, the need for a digital medium to reach and promote one’s business is fueling the integration of A2P messaging services, amplifying the industrial exemplification. The prominent adoption of Customer Relationship Management (CRM) systems is further enhancing the market. For instance,
Market Dynamics
Key Driver: Spreading Digitalization and Increasing Mobile Subscriptions
The rapid adoption of digitalization resulting in an increasing number of mobile subscriptions, facilitates communication through A2P messaging systems driving the industry. With increased accessibility to smartphones, the availability of cheaper options, and the shift of consumers to communication through the Internet, the adoption of emerging technology is extending the enhancement of the market. Additionally, increasing mobile phone users facilitates communication between enterprises, businesses, application developers, and consumers, efficiently adding to the market value.
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