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Market Definition
Water Purifiers are devices designed principally to filter pollutants & harmful substances like chemicals, suspended solids, & biological contaminants, among others, from water and make it safe for drinking, cooking, bathing, cleaning, etc.
With rapid developments in water purifiers, technologies like Reverse Osmosis (RO), Ultraviolet (UV), Gravity Based, Water Softener & Sediment Filters, etc., are used commonly across the residential & commercial sectors of India.
Additionally, with escalating demand for water purifiers to attain potable water & suffice the requirements of the burgeoning population, several manufacturers are actively working on developing advanced purification systems and expanding their customer base in the country.
Market Insights
The India Water Purifier Market is projected to grow at a CAGR of around 15% during the forecast period, i.e., 2021-26. The growth of the market is driven primarily by alarming concerns over rapidly increasing cases of water-borne diseases like Diarrhea, leading to numerous deaths in India and augmenting the need for water purifiers, especially across rural areas of the country.
Additionally, the growing encouragement from the Indian government toward adopting water purifiers to decontaminate pollutants & impurities & attain safer driving water is also driving the market. Besides, the accelerating participation of the leading players in bringing innovations in water purifier technologies and the surging need to increase the production of these purifiers to suffice the burgeoning requirements in the country further boost the market.
Moreover, the soaring use of pesticides & various ongoing & upcoming projects in line with rapid industrialization is deteriorating the quality of naturally available water resources, which, in turn, is instigating the need for water purifiers to attain potable water. Furthermore, easy availability & affordability among people is boosting the supply & demand for water purifiers with technology like Reverse Osmosis (RO) across low-income groups & rural households in India.
Nonetheless, increasing health consciousness among people, exponentially rising population, and growing water contamination are other crucial aspects projected to propel the demand for water purifiers & drive the market during 2021-26.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2016-19 |
| Base Year: 2020 | |
| Forecast Period: 2021-26 | |
| CAGR (2021-2026) | 15% |
| Key Companies Profiled | Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Ion Exchange, Blue Star, A.O. Smith Corporation, LG, Nasaka, etc. |
| Unit Denominations | USD Million/Billion |
Key Trends in the Market
With constant technological advancements in water purifiers, the leading players in the India Water Purifier Market have introduced smart water purifiers that sterilize the water & effectively filter out heavy metals, viruses, bacteria, & other impurities. These purifiers are easy to use & designed with a multi-stage purification process that can adjust the settings based on requirements. Additionally, the capability to send alerts & notifications at the end of the maintenance cycle is another prominent aspect behind the rapidly increasing adoption of smart water purifiers in the country.
