India Water Purifier

India Water Purifier Market Research Report: Forecast (2021-2026)

By Technology (Reverse Osmosis (RO), Ultraviolet (UV), Gravity Based, Others), By Portability (Portable, Non-Portable), By Sales Channel (Direct Sales, Online, Retail), By End User (Residential, Comme Read more

  • Environment
  • Mar 2022
  • 89
  • ET10210

Market Definition

Water Purifiers are devices designed principally to filter pollutants & harmful substances like chemicals, suspended solids, & biological contaminants, among others, from water and make it safe for drinking, cooking, bathing, cleaning, etc.

With rapid developments in water purifiers, technologies like Reverse Osmosis (RO), Ultraviolet (UV), Gravity Based, Water Softener & Sediment Filters, etc., are used commonly across the residential & commercial sectors of India.

Additionally, with escalating demand for water purifiers to attain potable water & suffice the requirements of the burgeoning population, several manufacturers are actively working on developing advanced purification systems and expanding their customer base in the country.

Market Insights

The India Water Purifier Market is projected to grow at a CAGR of around 15% during the forecast period, i.e., 2021-26. The growth of the market is driven primarily by alarming concerns over rapidly increasing cases of water-borne diseases like Diarrhea, leading to numerous deaths in India and augmenting the need for water purifiers, especially across rural areas of the country. 

Additionally, the growing encouragement from the Indian government toward adopting water purifiers to decontaminate pollutants & impurities & attain safer driving water is also driving the market. Besides, the accelerating participation of the leading players in bringing innovations in water purifier technologies and the surging need to increase the production of these purifiers to suffice the burgeoning requirements in the country further boost the market. 

Moreover, the soaring use of pesticides & various ongoing & upcoming projects in line with rapid industrialization is deteriorating the quality of naturally available water resources, which, in turn, is instigating the need for water purifiers to attain potable water. Furthermore, easy availability & affordability among people is boosting the supply & demand for water purifiers with technology like Reverse Osmosis (RO) across low-income groups & rural households in India. 

Nonetheless, increasing health consciousness among people, exponentially rising population, and growing water contamination are other crucial aspects projected to propel the demand for water purifiers & drive the market during 2021-26.

Report Coverage Details
Study Period Historical Data: 2016-19
Base Year: 2020
Forecast Period: 2021-26
CAGR (2021-2026) 15%
Key Companies Profiled Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Ion Exchange, Blue Star, A.O. Smith Corporation, LG, Nasaka, etc.
Unit Denominations USD Million/Billion

 

Key Trends in the Market

  • The Advent of Smart Water Purifiers 

With constant technological advancements in water purifiers, the leading players in the India Water Purifier Market have introduced smart water purifiers that sterilize the water & effectively filter out heavy metals, viruses, bacteria, & other impurities. These purifiers are easy to use & designed with a multi-stage purification process that can adjust the settings based on requirements. Additionally, the capability to send alerts & notifications at the end of the maintenance cycle is another prominent aspect behind the rapidly increasing adoption of smart water purifiers in the country.

  1. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
    4. Market Segmentation
  2. Executive Summary
  3. Impact of COVID-19 on India Water Purifier Market
  4. Timeline- Market Evolution in Past 5 years
    1. Introduction of New Technologies
    2. Expansion of New Players
    3. Acquisition/ Mergers
  5. India Water Properties Facts
    1. State wise PH level or Water properties
    2. Suitability of Water Purifier type for states as per the water properties
  6. India Water Purifier Market Outlook, 2016-26
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By Technology
        1. Reverse Osmosis (RO)
        2. Ultraviolet (UV)
        3. Gravity Based
        4. Others (Water Softener, Sediment Filter)
      2. By End User
        1. Residential
        2. Commercial
      3. By Portability
        1. Non Portable
        2. Portable
      4. By Capacity
        1. 5 ltr- 8 ltr
        2. Above 8 ltr
      5. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      6. By Region
        1. North
        2. South
        3. East
        4. West
      7. By Competitor
        1. Market Volume Share & Approximate Units Sold
        2. Brand Wise Sales Channel
        3. Technology and Price Category
        4. New Entrants and Start-up
    3. Pricing Analysis
    4. India Water Purifier Market Value Chain & Margin Analysis
  7. India Ultraviolet (UV) Technology Water Purifier Market Outlook, 2016-26
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  8. India Reverse Osmosis (RO) Technology Water Purifier Market Outlook, 2016-26
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  9. India Gravity Based Water Purifier Market Outlook, 2016-26
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  10. India Water Purifier Market Customer Analysis, 2020-26
    1. Key Factors Impacting the Purchase Decision
    2. Brand Awareness and Benefits associated with Water Purification Systems
    3. Challenges Faced/Need-Gap Analysis
    4. Source of Awareness
    5. Amount in Consideration to be spent for purchasing
    6. Perception about Purchasing Water Purification Systems Online
    7. Brands In Consideration
  11. India Water Purifier Market Trends & Insights
  12. India Water Purifier Market Dynamics
    1. Drivers
    2. Challenges
    3. Impact Analysis
  13. Hotspots & Opportunities
    1. Key focused products
  14. India Water Purifier Market Regulations/ Policy Standards
  15. India Water Purifier Market Import-Export Analysis
  16. India Water Purifier Market Best Selling Products
  17. Key Market Risk Analysis
    1. Diversifiable Risk
    2. Non Diversifiable Risk
  18. Product Purchasing Power Matrix
  19. Key Strategic Imperatives for Success and Growth
    1. Sales resources required to exploit the defined potential and structure
    2. Organization Structure
    3. Sales Support Structure
    4. Prices
  20. Competition Outlook
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
    2. Company Profile
      1. Eureka Forbes
      2. Kent RO Systems Limited
      3. Hindustan Unilever Limited
      4. Tata Chemicals Limited
      5. Ion Exchange
      6. Blue Star
      7. Nasaka
      8. Livpure
      9. LG
      10. A.O. Smith Corporation
India Water Purifier Market Segmentation
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