India Water Purifier Market Research Report: Forecast (2024-2030)

Market Definition

Water Purifiers are systems designed principally to filter pollutants & harmful substances like chemicals, suspended solids, & biological contaminants, among others, from water and make it safe for drinking, cooking, bathing, cleaning, etc. With the escalating demand for water purifiers to attain potable water & suffice the requirements of the burgeoning population, manufacturers are actively working on developing advanced purification systems integrated with technologies like Ultraviolet (UV), Gravity-based, Water Softeners, Sediment Filters, etc., and, as a result, expanding their customer base in the country.

Market Insights & Analysis: India Water Purifier Market (2024-30):

The India Water Purifier Market size was valued at around USD 2.2 billion in 2023 and is projected to grow at a CAGR of around 14.8% during the forecast period, i.e., 2024-30. Rising health risks associated with contaminated water are driving the India Water Purifier Market. The risk of waterborne disease is increasing with increasing urbanization and population density causing frequent contamination of water sources. As a result, the demand for water purifiers is propelled since consumers seek reliable solutions to ensure safe and clean drinking water to stay healthy and hygienic. The awareness about the connection between water quality and health further boosts market size & volume as individuals and institutions are ready to invest in advanced purification technologies. Additionally, as the country moves towards urbanization and smart cities the demand for smart home application is increasing, this condition accelerates the market growth of the smart water purifiers industry in the country.

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However, the market has to face several challenges, high initial cost of advanced water purifiers is one of them. This can restrict potential price-sensitive buyers, particularly in lower-income and rural areas. This financial barrier limits the accessibility and adoption of high-cost advanced water purification systems. Moreover, the costs of after-sale services and maintenance also affect consumer trust and loyalty.  Addressing these crucial issues is important for the companies to expand their market size & share. Companies can gain a competitive advantage by introducing new technologies at relatively lower costs to meet consumer preferences and enhance revenue growth during the forecast period.

Currently, the new-age technology that is trending is multi-stage filtration systems which follow the process of pre-filters, activated carbon filters, UV purifiers, and RO (reverse osmosis) membranes. The adoption of multi-stage filtration systems is increasing rapidly as they can address various contaminants through a sequential filtration process. This trend reflects a shift in the market towards more advanced and effective water purification solutions. The rise in compact and portable water purification solutions is another trend changing the dynamics of the India Water Purifier Market.

India Water Purifier Market Driver:

Rising Health Risk from Contaminated Water Driving Market Growth – The rising diseases due to contaminated water present growth opportunities for the market players in the Indian market. As the population density increases rapidly, poor sanitation and inadequate waste management worsen the risk of water contamination and increase waterborne diseases such as cholera, dysentery, and typhoid. To seek effective solutions for maintaining good health drives the demand for water purifiers in the Indian market because these water purifiers offer the safest means to remove harmful microorganisms and contaminants to keep consumers healthy.

Additionally, consumers are becoming more aware of the impact of poor water quality on their health, forcing both individual households and institutions to invest in advanced filtration technologies. The demand for water purifiers also increased because of government healthcare initiatives like promoting the risk associated with contaminated water and the effective use of water purifiers. All these combined factors make the water purifiers a critical need for consumers' health, which ultimately boosts the size & volume of the water purifier industry in India.  For instance,

• The WASH (water, sanitation, and hygiene) scheme by UNICEF, currently is running in India to improve individuals' health and living standards. The government of India is also running the Jal Jeevan Mission, which aims to provide a clean drinking water supply through taps to all the houses in the country by 2024.

India Water Purifier Market Growth Opportunity:

Emergence of Smart Water Purifiers to Offer Growth Opportunities – The emergence of smart water purifiers offering multiple features like real-time monitoring, automated alerts, and remote control via smartphone apps, presents a lot of growth opportunities in the India Water Purifier Market. These technological advancements continue to reshape the smart water purifier industry with innovative and enhanced functionality. The advanced technological features provide consumers convenience and efficiency to stay healthy. This integration with technology will also enable users to make informed decisions based on provided data on water quality, filter status, and maintenance needs, ensuring optimal performance.

Moreover, the increasing awareness about health and hygiene fuels up the opportunity for the companies to offer advanced filtration and reliable products to capture the market share. Hence in this market, there are some lucrative growth opportunities for smart water purifiers, by which companies can take advantage by meeting the consumer preference and need, to capture a larger market share.

India Water Purifier Market Challenge:

High Initial Costs of Advanced Water Purifiers to Hinder Market Growth – The high purchasing cost of advanced featured water purifiers is a significant challenge to the growth & expansion of the industry. As these purifiers offer enhanced features like real-time monitoring, advanced filtration, and smart connectivity, require high-technology implementation which causes a higher cost of production. The higher price point could be a barrier, preventing many consumers from purchasing, especially in price-sensitive sections. In India, most of the population belonging to lower-income and middle-class households is cost-conscious and gives priority to affordability over advanced functionalities. As a result, despite of knowing the benefits of advanced water purifiers, the sale is limited because of the financial constraints of potential buyers. Hence the high cost is creating a barrier in the way of growth & expansion of the top market players in the industry.

India Water Purifier Market Trend:

Growing Adoption of Multi-Stage Filtration Systems – The shift towards more comprehensive water purification solutions, propelling the market growth through the adaptation of multi-stage filtration systems. The Multi-stage systems are designed to eliminate various contaminants like germs, bacteria, viruses, sediments, chlorine, and dissolved solids through a sequential filtration process. The multi-stage process typically includes pre-filters, activated carbon filters, UV purifiers, and RO (reverse osmosis) membranes.

The trend of adoption of multi-stage filtration systems is driven by rising health consciousness and awareness of waterborne diseases. Because these systems can provide safer and cleaner drinking water, more consumers are turning to them. Technological developments and a rise in the availability of these systems in the market reinforce this growing consumer preference.

India Water Purifier Market (2024-30): Segmentation Analysis

The India Water Purifier Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Technology:

• Reverse Osmosis (RO)
• Ultraviolet (UV)
• Gravity Based
• Others (Water Softener, Sediment Filter)

Of them all, the Reverse Osmosis (RO) segment is currently dominating the water purifier market and is also anticipated to dominate the market with the largest share during the forecast period. It owes principally to the capabilities of the RO technology to kill micro-organisms, heavy metals, pesticides, and other dissolved solids & impurities in the water and make it safer for drinking. Moreover, the rapidly increasing cases of water-borne diseases entwined with the mounting awareness among people about the benefits of new-age water purifiers are projected to generate lucrative growth opportunities for the leading players & boost the market in the coming years.

On the other hand, the gravity-based segment acquired the second-largest share in the India Water Purifier Market in recent years & is projected to prevail the same trend during 2024-30. It owes to the affordability & easy installation of these purifiers, coupled with benefits like no use of electricity or constantly running water.

Based on End User:

• Residential
• Commercial

Here, the residential sector is presenting the fastest revenue growth. It owes principally to the rapidly increasing awareness among people about the benefits of water purifiers entwined with escalating concerns associated with the health problems caused by water-borne diseases. Additionally, the demand for potable water for various household applications like washing, cooking, drinking, bathing, etc., is amongst other crucial aspects stimulating the adoption of water purifiers equipped with technologies across the residential sector & driving the market growth through 2030.

India Water Purifier Industry Recent Development:

• January 2024: Kent RO Systems launched the ‘HealtHzero’ subscription model for affordable water purification, targeting budget-conscious consumers, especially in rural and semi-urban markets.
• December 2023: Eureka Forbes, a leading water purifier player, has partnered with Tata Sky, to launch a subscription service for its AquaSure range of RO purifiers. This service leverages Tata Sky’s AI capabilities to remotely monitor purifier performance and offer proactive maintenance through an app.

Gain a Competitive Edge with the India Water Purifier Market Report

1. The India Water Purifier Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The India Water Purifier Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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