India Water Purifier

India Water Purifier Market Research Report: Forecast (2023-2028)

By Technology (Reverse Osmosis (RO), Ultraviolet (UV), Gravity Based, Others), By Portability (Portable, Non-Portable), By Sales Channel (Direct Sales, Online, Retail), By End User (Residential, Comme Read more

  • Environment
  • Nov 2022
  • 89
  • ET10210

Market Definition

Water Purifiers are systems designed principally to filter pollutants & harmful substances like chemicals, suspended solids, & biological contaminants, among others, from water and make it safe for drinking, cooking, bathing, cleaning, etc. With the escalating demand for water purifiers to attain potable water & suffice the requirements of the burgeoning population, manufacturers are actively working on developing advanced purification systems integrated with technologies like Ultraviolet (UV), Gravity-Based, Water Softeners, Sediment Filters, etc., and, as a result, expanding their customer base in the country.

Market Insights

The India Water Purifier Market is expected to grow at a CAGR of around 15% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly increasing cases of water-borne diseases like Diarrhea, i.e., leading to numerous deaths in India and augmenting the need for water purifiers, especially across rural areas of the country. Additionally, active efforts by the Indian government toward promoting the adoption of water purifiers to decontaminate pollutants & impurities & attain safer drinking water are also driving the market. Besides, the accelerating participation of the leading players in bringing innovations in water purifier technologies and expanding the production capacities to suffice the burgeoning end-user requirements in the country would further boost the market through 2028. 

  • In December 2020, Livpure, one of the prominent manufacturers of RO water purifiers & air purifiers in India, was named the country’s No. 1 Most Trusted Water Purifier Brand by the prestigious TRA (Trust Research Advisory).
Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 15%
Key Companies Profiled Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Tata Chemicals Limited, Ion Exchange, Blue Star, A.O. Smith Corporation, Livpure, LG, Nasaka, etc.
Unit Denominations USD Million/Billion

 

The burgeoning use of pesticides & various ongoing & upcoming projects in line with rapid industrialization is deteriorating the quality of naturally available water resources, which, in turn, is instigating the need for water purifiers to attain potable water. Furthermore, easy availability & affordability among people is boosting the supply & demand for water purifiers with technology like Reverse Osmosis (RO) across low-income groups & rural households in India.

Nonetheless, increasing health consciousness among people, an exponentially rising population, and growing water contamination rates are other crucial aspects projected to propel the demand for water purifiers & drive the market during 2023-28.

Key Trend in the India Water Purifier Market

  • The Mounting Prevalence of Smart Water Purifiers 

With constant technological advancements in water purifiers, the leading players in the India Water Purifier Market have introduced smart water purifiers that sterilize the water & effectively filter out heavy metals, viruses, bacteria, & other impurities. These purifiers are easy to use & designed with a multi-stage purification process that can adjust the settings based on requirements. Additionally, the capability to send alerts & notifications at the end of the maintenance cycle is another prominent aspect behind the rapidly increasing adoption of smart water purifiers in the country.

Market Segmentation

Based on Technology:

  • Reverse Osmosis (RO)
  • Ultraviolet (UV)
  • Gravity Based
  • Others (Water Softener, Sediment Filter)

Of them all, Reverse Osmosis (RO) is anticipated to dominate the market with the largest share during the forecast period. It owes principally to the capabilities of the RO technology to kill micro-organisms, heavy metals, pesticides, and other dissolved solids & impurities in the water and make it safer for drinking. Besides, the market is witnessing an increasing demand for RO from both across residential & commercial sectors, principally for water decontamination.

Moreover, the rapidly increasing cases of water-borne diseases entwined with the mounting awareness among people about the benefits of new-age water purifiers are projected to generate lucrative growth opportunities for the leading players & boost the market in the coming years. Furthermore, several leading players in the market are actively participating & developing technologically advanced water purifiers that shall also augment the market growth through 2028.

On the other hand, Gravity Filters acquired the second-largest share in the India Water Purifier Market in recent years & is projected to prevail the same trend during 2023-28. It owes to the affordability & easy installation of these purifiers, coupled with benefits like no use of electricity or constantly running water. Additionally, with timely maintenance, these filters can come in handy in a long run.

Based on End-User:

  • Residential
  • Commercial

Here, the residential sector is anticipated to display the fastest market growth during the forecast period. It owes principally to the rapidly increasing awareness among people about the benefits of water purifiers entwined with escalating concerns associated with the health problems caused by water-borne diseases.

Additionally, the demand for potable water for various household applications like washing, cooking, drinking, bathing, etc., is amongst other crucial aspects stimulating the adoption of water purifiers equipped with technologies like Reverse Osmosis (RO), Ultraviolet (UV), and others across the residential sector & driving the market through 2028.

Market Dynamics:

Key Driver & Opportunity: Growing Health Concerns and the Emergence of Smart Water Purifiers

With an escalating number of deaths & cases recorded in the country due to water-borne diseases like Diarrhea, people are increasingly becoming health cautious & adopting water purifiers for safer drinking water. Additionally, the active participation of the Indian government encouraging the utilization of water purifiers through various campaigns is further stimulating their demand. As a result, the market is displaying lucrative growth opportunities for the leading manufacturers to introduce water purifiers with advanced technologies like smart water purifiers. These factors, all together, are projected to drive the India Water Purifier Market growth during 2023-28.

Growth Restraint: High Replacement Costs of Filters

Water purifiers require timely maintenance every 6 to 12 months for optimally filtering water. The replacement cost of filters is expensive. Although it varies from manufacturer to manufacturer, a common overall rate is pretty high for maintenance. It is a notable challenge for the India Water Purifier Market growth that might restrain the adoption of water purifiers across rural areas or among the low-income population in the country over the forecast years.

Key Questions Answered in the Market Research Report:

  1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the India Water Purifier Market?
  2. What are the region-wise industry size, growth drivers, and challenges?
  3. What are the key innovations, opportunities, current & future trends, and regulations in the India Water Purifier Market?
  4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the India Water Purifier Market based on the competitive benchmarking matrix?
  5. What are the key results derived from surveys conducted during the India Water Purifier Market study?

Frequently Asked Questions

A. The India Water Purifier Market is projected to grow at a CAGR of around 15% during 2023-28.

A. Increasing health concerns due to water-borne diseases like Diarrhea entwined with the active participation of the government encouraging the public to use water purifiers is generating growth opportunities for the manufacturers to increase their production and driving the India Water Purifier Market through 2028.

A. Reverse Osmosis (RO) is anticipated to emerge as an area of remunerative opportunities for the leading players in the India Water Purifier Market during 2023-28.

A. Eureka Forbes, Kent RO Systems Limited, Hindustan Unilever Limited, Tata Chemicals Limited, Ion Exchange, Blue Star, A.O. Smith Corporation, Livpure, Nasaka, and LG are the key companies operating in the India Water Purifier Market.

  1. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
    4. Market Segmentation
  2. Executive Summary
  3. Impact of COVID-19 on India Water Purifier Market
  4. Timeline- Market Evolution in Past 5 years
    1. Introduction of New Technologies
    2. Expansion of New Players
    3. Acquisition/ Mergers
  5. India Water Properties Facts
    1. State wise PH level or Water properties
    2. Suitability of Water Purifier type for states as per the water properties
  6. India Water Purifier Market Outlook, 2018-28
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By Technology
        1. Reverse Osmosis (RO)
        2. Ultraviolet (UV)
        3. Gravity Based
        4. Others (Water Softener, Sediment Filter)
      2. By End User
        1. Residential
        2. Commercial
      3. By Portability
        1. Non Portable
        2. Portable
      4. By Capacity
        1. 5 ltr- 8 ltr
        2. Above 8 ltr
      5. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      6. By Region
        1. North
        2. South
        3. East
        4. West
      7. By Competitor
        1. Market Volume Share & Approximate Units Sold
        2. Brand Wise Sales Channel
        3. Technology and Price Category
        4. New Entrants and Start-up
    3. Pricing Analysis
    4. India Water Purifier Market Value Chain & Margin Analysis
  7. India Ultraviolet (UV) Technology Water Purifier Market Outlook, 2018-28
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  8. India Reverse Osmosis (RO) Technology Water Purifier Market Outlook, 2018-28
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  9. India Gravity Based Water Purifier Market Outlook, 2018-28
    1. Market Size & Analysis
      1. By Revenues
      2. By Units Sold
    2. Market Share & Analysis
      1. By End User
        1. Residential
        2. Commercial
      2. By Sales Channel
        1. Direct Sales
        2. Online
        3. Retail
      3. By Region
        1. North
        2. South
        3. East
        4. West
  10. India Water Purifier Market Customer Analysis, 2022-28
    1. Key Factors Impacting the Purchase Decision
    2. Brand Awareness and Benefits associated with Water Purification Systems
    3. Challenges Faced/Need-Gap Analysis
    4. Source of Awareness
    5. Amount in Consideration to be spent for purchasing
    6. Perception about Purchasing Water Purification Systems Online
    7. Brands In Consideration
  11. India Water Purifier Market Trends & Insights
  12. India Water Purifier Market Dynamics
    1. Drivers
    2. Challenges
    3. Impact Analysis
  13. Hotspots & Opportunities
    1. Key focused products
  14. India Water Purifier Market Regulations/ Policy Standards
  15. India Water Purifier Market Import-Export Analysis
  16. India Water Purifier Market Best Selling Products
  17. Key Market Risk Analysis
    1. Diversifiable Risk
    2. Non Diversifiable Risk
  18. Product Purchasing Power Matrix
  19. Key Strategic Imperatives for Success and Growth
    1. Sales resources required to exploit the defined potential and structure
    2. Organization Structure
    3. Sales Support Structure
    4. Prices
  20. Competition Outlook
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
    2. Company Profile
      1. Eureka Forbes
      2. Kent RO Systems Limited
      3. Hindustan Unilever Limited
      4. Tata Chemicals Limited
      5. Ion Exchange
      6. Blue Star
      7. Nasaka
      8. Livpure
      9. LG
      10. A.O. Smith Corporation
India Water Purifier Market Segmentation