Market Definition
Organic baby food is produced & processed without using pesticides, chemicals, growth hormones, and other antibiotics. Organic food is also kept free from Genetically Modified Organisms (GMO), making it suitable for baby food products. Further, as these organic foods are free from chemical pesticides, fungicides, and fertilizers, they are considered to be more beneficial for the infant’s digestive systems that are susceptible to the food in the early stages of food transition from mother’s milk to solid food. Accounting for the health benefits as well as a surge in the healthier eating habits in the regions such as Europe & Middle Eastern countries in general, the demand for organic baby food products would further escalate in the coming years.
Market Insights
The Europe Middle East & Africa Organic Baby Food Market is projected to grow at a CAGR of around 10.87% during the forecast period, 2022-27. The factors attributing to the growth of the Organic Baby Food market include increasing adoption of organic food in the high-income countries as well as enhanced awareness about the harmful effects of chemical-based food on human health. Concerning the given factors, parents are getting more inclined toward the usage of chemical-free food as the early years of children are crucial in their development & growth. Further, with several health benefits associated with organic baby food, the manufacturers are increasingly focused on the expansion of their existing product portfolio by offering various types of dried & ready-to-eat baby food to cater to a wide variety of kids of different age groups.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR (2022-2027) |
10.87% |
| Country Covered | Germany, The UK, France, Italy, Spain, Russia, Turkey, Egypt, Saudi Arabia, The UAE, Israel, South Africa |
| Key Companies Profiled | Abbott Laboratories, Danone S.A., Nestlé S.A., Hero Group, The Kraft Heinz Company, Amara Organics, Plum Organics, The Hain Celestial Group, Inc., Baby Gourmet Food Inc., Hipp GmbH & Co. Vertrieb KG, Blendina, Organix, Others |
| Unit Denominations | USD Million/Billion |
In addition, with the growing population of working women in Europe Middle East & African countries, including Germany, France, Italy, Turkey, UAE, Saudi Arabia, South Africa, Israel, etc., the demand for organic baby food has increased noticeably, which, in turn, has largely contributed to the growth of the organic baby food products. In 2019, according to the Annual Economic Report of the UAE, the percentage of women working in the private sector was about 44.3%, which was recorded to be 41.6% in 2017, as per the World Bank database.
Thus, the growing need for organic baby food by women professionals to feed their babies led companies to insert new product portfolios in the baby food segment, thereby accelerating the market of organic baby food in Europe Middle East & Africa regions during the forecast period.
Key Trends in the Market
The growing concerns of parents regarding their infant’s health have influenced the organic food market drastically in recent years. Further, to provide healthier diets to their children to safeguard them from vitamins & minerals deficiency, parents are seeking natural & organic baby food products. Consequently, the growing demand for chemical-free foodstuffs among parents has pushed manufacturers to produce a variety of organic baby food products with additional nutrition value. This led companies to invest heavily in organic baby food products to bring out some innovation in the segment to revitalize the declining category.
Impact of Covid-19 on the Europe Middle East & Africa Organic Baby Food Market
The Organic Baby Food segment saw an increase in demand during COVID-19 due to factors, such as increased consumer awareness of healthier food alternatives. Similarly, people began looking for organic baby food products with improved nutrition to improve children's health. Furthermore, as the goods were available & people preferred to purchase healthy products for their children & families, online sales channels coincided with this trend by providing easy availability of organic baby food as easy door-step delivery.
Moreover, post-COVID-19, the demand for different brands of organic baby food products raised significantly as the restrictions were slowly eased. Additionally, the expansion of organic product offerings by different companies as well as the ease of purchase was observed in the respective period. Consequently, this growing trend has further driven the market of organic baby food products in the EMEA region & is estimated to propel the demand in the forthcoming years.
