Content moderation solutions govern different types of content generated online to offer a safer environment to users & the organization. These solutions ensure that the content shared or presented online is moderate & falls within pre-established guidelines of acceptable behavior specified by regulatory bodies. They help remove controversial, conflicting, or explicit content from platforms that might be illegal or harm people and are utilized widely by organizations to preserve their brand reputation & avoid cyber vulnerabilities from online targets.
The Global Content Moderation Solutions Market is projected to grow at a CAGR of around 10.76% during the forecast period, i.e., 2022-27. The market is driven primarily by the growing internet penetration & the proliferation of social networking platforms that allow users to post anything & everything on the internet. It, in turn, is augmenting the need for a solution that can govern the content posted by the public and ensuring it is not illegal, offending, harmful, or controversial that lead to disputes among people, communities, etc.
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Regions Covered||North America: US, Canada, Mexico|
|Europe: The UK, France, Germany, Italy, Spain, Rest of Europe|
|Asia-Pacific: China, India, Japan, South Korea, Singapore, Rest of Asia Pacific|
|South America: Brazil, Argentina, Rest of South America|
|Middle East & Africa: UAE, Saudi Arabia, South Africa, Turkey Rest of Middle East and Africa|
|Key Companies Profiled||
Accenture Plc., Alibaba Group Holding Limited, Amazon Inc., Basedo Global Services AB, Concentrix Corporation, Cogito Tech LLC., Clarifai, Google, Inc., Genpact, HCL Technologies Ltd., Imagga Technologies Ltd., Microsoft Corporation, Open Access BPO, TaskUs Inc., Teleperformance SE
|Unit Denominations||USD Million/Billion|
Besides, the regulatory bodies across different industries have laid out stringent limitations on what to share & retain. Hence, the need for these solutions is swiftly escalating worldwide. Moreover, the rapid expansion of the IT industry is also projecting numerous growth opportunities for the leading players in the global market to offer solutions and eliminate the possibilities of spreading false information, cyber vulnerabilities, or leaking critical data while strengthening the brand reputation.
Furthermore, the growing digital transformation of the majority of the industries with the massive government support for this move is another crucial aspect expected to propel the demand for content moderation solutions to monitor the content shared online and remove anything that is harmful.
Impact of Covid-19 on the Global Content Moderation Solutions Market
The Covid-19 pandemic in 2020 had a decelerating effect on most industries worldwide, where the Global Content Moderation Solutions Market witnessed a positive impact. While governments of different countries imposed stringent movement restrictions & frequent lockdowns to curb the spread of this dreadful disease due to its severity, most industries adopted work from home policies and procured digital platforms to run their business operations.
Besides, sectors like government, healthcare, media & entertainment, among others, generated a massive amount of data to keep track of the number of cases, deaths, and recoveries on a daily basis and spread awareness & updates about the virus. Moreover, most people opted for several OTT (Over the Top) media services for entertainment & leisure, which significantly boosted the entertainment sector amidst the crisis.
As a result, the massive data generation across different sectors instigated the demand for content moderation solutions to avoid the spread of fake news & have control on the tracking & removing offensive, inappropriate, controversial, & harmful content before it reaches people. Hence, the leading players in the market witnessed a notable demand upsurge for these solutions, which, in turn, led to the swift expansion in the Global Content Moderation Solutions Market.