Content moderation solutions govern different types of content generated online to offer a safer environment to users & the organization. These solutions ensure that the content shared or presented online is moderate & falls within pre-established guidelines of acceptable behavior specified by regulatory bodies. They help remove controversial, conflicting, or explicit content from platforms that might be illegal or harm people and are utilized widely by organizations to preserve their brand reputation & avoid cyber vulnerabilities from online targets.
The Global Content Moderation Solutions Market is projected to grow at a CAGR of around 10.76% during the forecast period, i.e., 2022-27. The market is driven primarily by the growing internet penetration & the proliferation of social networking platforms that allow users to post anything & everything on the internet. It, in turn, is augmenting the need for a solution that can govern the content posted by the public and ensuring it is not illegal, offending, harmful, or controversial that lead to disputes among people, communities, etc.
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Regions Covered||North America: US, Canada, Mexico|
|Europe: The UK, France, Germany, Italy, Spain, Rest of Europe|
|Asia-Pacific: China, India, Japan, South Korea, Singapore, Rest of Asia Pacific|
|South America: Brazil, Argentina, Rest of South America|
|Middle East & Africa: UAE, Saudi Arabia, South Africa, Turkey Rest of Middle East and Africa|
|Key Companies Profiled||
Accenture Plc., Alibaba Group Holding Limited, Amazon Inc., Basedo Global Services AB, Concentrix Corporation, Cogito Tech LLC., Clarifai, Google, Inc., Genpact, HCL Technologies Ltd., Imagga Technologies Ltd., Microsoft Corporation, Open Access BPO, TaskUs Inc., Teleperformance SE
|Unit Denominations||USD Million/Billion|
Besides, the regulatory bodies across different industries have laid out stringent limitations on what to share & retain. Hence, the need for these solutions is swiftly escalating worldwide. Moreover, the rapid expansion of the IT industry is also projecting numerous growth opportunities for the leading players in the global market to offer solutions and eliminate the possibilities of spreading false information, cyber vulnerabilities, or leaking critical data while strengthening the brand reputation.
Furthermore, the growing digital transformation of the majority of the industries with the massive government support for this move is another crucial aspect expected to propel the demand for content moderation solutions to monitor the content shared online and remove anything that is harmful.
Impact of Covid-19 on the Global Content Moderation Solutions Market
The Covid-19 pandemic in 2020 had a decelerating effect on most industries worldwide, where the Global Content Moderation Solutions Market witnessed a positive impact. While governments of different countries imposed stringent movement restrictions & frequent lockdowns to curb the spread of this dreadful disease due to its severity, most industries adopted work from home policies and procured digital platforms to run their business operations.
Besides, sectors like government, healthcare, media & entertainment, among others, generated a massive amount of data to keep track of the number of cases, deaths, and recoveries on a daily basis and spread awareness & updates about the virus. Moreover, most people opted for several OTT (Over the Top) media services for entertainment & leisure, which significantly boosted the entertainment sector amidst the crisis.
As a result, the massive data generation across different sectors instigated the demand for content moderation solutions to avoid the spread of fake news & have control on the tracking & removing offensive, inappropriate, controversial, & harmful content before it reaches people. Hence, the leading players in the market witnessed a notable demand upsurge for these solutions, which, in turn, led to the swift expansion in the Global Content Moderation Solutions Market.
Based on the Industry:
Amongst them all, the Media & Entertainment sector is anticipated to dominate the Global Content Moderation Solutions Market with the largest share during 2022-27. It attributes principally to the growing internet penetration, i.e., giving people the freedom to post anything on social media platforms. It, in turn, is infusing the need for content moderation solutions to track the data shared & remove any explicit content that might harm the sentiments of people or create controversies & conflicts in any way.
Besides, as much as there is freedom of media across different countries worldwide, there are some regulations set that must be abided by the content creator. Hence, these solutions have become prominent in the industry for governing these aspects. Moreover, since the media & entertainment sector is extensively popular among people of all age groups, it is essential to track what content type is up on the internet that might influence a child.
Furthermore, the rapidly expanding entertainment sector worldwide is also instigating the demand for these solutions to eliminate the risk of channeling offensive content. Hence, based on these factors, the Global Content Moderation Solutions Market is expected to witness lucrative growth prospects across the Media & Entertainment sector over the forecast years.
Based on Deployment:
Here, Cloud-Based deployment is anticipated to dominate the global market with the largest share through 2027, principally due to the rapid digitalization across most organizations & their increasing inclination toward processing solutions that can be accessed remotely & from multiple devices. Besides, the swiftly growing IT sector worldwide and the burgeoning concerns of organizations over brand reputation are other factors behind the growing procurement of cloud-based content moderation solutions globally.
Moreover, since such industries produce massive data on a daily basis, the soaring need for robust control of data and governing the type of information shared across platforms is also positively influencing the demand for these solutions. Furthermore, rapid technological advancements and the integration of Artificial Intelligence into content moderation solutions are other prominent aspects projected to augment the market growth for cloud-based solutions in the years to come.
Geographically, the Global Content Moderation Solutions Market expands across:
Amongst all regions globally, North America is anticipated to dominate the Content Moderation Solutions Market with the largest share through 2027. It attributes principally to the region being an early adopter of technologies and the majority of the population using the internet & producing massive data traffic, i.e., augmenting the demand for content moderation solutions to track what should be shared & retained. Besides, the growing number of organizations & their mounting focus on brand reputation are other aspects stimulating the demand for these solutions and driving the regional market.
On the other hand, Asia-Pacific is anticipated to demonstrate the fastest market growth over the forecast years. China is the leading market in the region due to the massive amount of data generation across the region owing to the growing internet penetration & the rapid expansion of various industries. It, in turn, is surging the demand for content moderation solutions to track data & avoid the spread of information that might cause harm, conflict, or be insulting. Besides, stringent regulations by different regulatory bodies across the regional countries are also generating lucrative prospects for the market growth across Asia-Pacific to eliminate fake news & controversies that might harm people's emotions.
Recent Developments in the Global Content Moderation Solutions Market
Possible Restraint: Possibilities of Misreading Information
While these solutions are highly efficient in identifying content, i.e., inappropriate for people, there are instances when they fail to detect fake news or a faulty image due to misreading the information and passing it on to the public's eyes. It, in turn, might create tensions and heat the situation in different ways.
These bugs can, at times, be observed easily in software that uses technologies like Artificial Intelligence (AI). As a result, the reliance & trust in these solutions can be compromised, which, in turn, could hamper the overall growth of the Global Content Moderation Solutions Market in the forecast period.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Global Content Moderation Solutions Market is projected to grow at a CAGR of around 10.76% during 2022-27.
A. The swift expansion of the media & entertainment industry and the growing internet penetration are the key drivers for the Global Content Moderation Solutions Market during 2022-27. On the other hand, the potential aspect that might restrain the overall market growth in the coming years is the occasional non-detection of fake or misleading information by these solutions and passing such information onto the public.
A. The rapid digital transformation of most industries and the massive support from governments of different countries worldwide for this shift is the key trend in the Global Content Moderation Solutions Market.
A. The Media & Entertainment sector is anticipated to emerge as an area of remunerative opportunities for the leading players in the Global Content Moderation Solutions Market over the forecast years.