Global Content Moderation Solutions Market Research Report: Forecast (2022-27)

Market Definition

Content moderation solutions govern different types of content generated online to offer a safer environment to users & the organization. These solutions ensure that the content shared or presented online is moderate & falls within pre-established guidelines of acceptable behavior specified by regulatory bodies. They help remove controversial, conflicting, or explicit content from platforms that might be illegal or harm people and are utilized widely by organizations to preserve their brand reputation & avoid cyber vulnerabilities from online targets.

Market Insights

The Global Content Moderation Solutions Market is projected to grow at a CAGR of around 10.76% during the forecast period, i.e., 2022-27. The market is driven primarily by the growing internet penetration & the proliferation of social networking platforms that allow users to post anything & everything on the internet. It, in turn, is augmenting the need for a solution that can govern the content posted by the public and ensuring it is not illegal, offending, harmful, or controversial that lead to disputes among people, communities, etc. 

Besides, the regulatory bodies across different industries have laid out stringent limitations on what to share & retain. Hence, the need for these solutions is swiftly escalating worldwide. Moreover, the rapid expansion of the IT industry is also projecting numerous growth opportunities for the leading players in the global market to offer solutions and eliminate the possibilities of spreading false information, cyber vulnerabilities, or leaking critical data while strengthening the brand reputation.

Furthermore, the growing digital transformation of the majority of the industries with the massive government support for this move is another crucial aspect expected to propel the demand for content moderation solutions to monitor the content shared online and remove anything that is harmful.

Impact of Covid-19 on the Global Content Moderation Solutions Market

The Covid-19 pandemic in 2020 had a decelerating effect on most industries worldwide, where the Global Content Moderation Solutions Market witnessed a positive impact. While governments of different countries imposed stringent movement restrictions & frequent lockdowns to curb the spread of this dreadful disease due to its severity, most industries adopted work from home policies and procured digital platforms to run their business operations.

Besides, sectors like government, healthcare, media & entertainment, among others, generated a massive amount of data to keep track of the number of cases, deaths, and recoveries on a daily basis and spread awareness & updates about the virus. Moreover, most people opted for several OTT (Over the Top) media services for entertainment & leisure, which significantly boosted the entertainment sector amidst the crisis.

As a result, the massive data generation across different sectors instigated the demand for content moderation solutions to avoid the spread of fake news & have control on the tracking & removing offensive, inappropriate, controversial, & harmful content before it reaches people. Hence, the leading players in the market witnessed a notable demand upsurge for these solutions, which, in turn, led to the swift expansion in the Global Content Moderation Solutions Market.

Market Segmentation

Based on the Industry:

• Automotive
• Banking, Financial Services, & Insurance (BFSI)
• Government
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Others (Education, Food & Beverages, Telecommunication, Transportation, etc.)

Amongst them all, the Media & Entertainment sector is anticipated to dominate the Global Content Moderation Solutions Market with the largest share during 2022-27. It attributes principally to the growing internet penetration, i.e., giving people the freedom to post anything on social media platforms. It, in turn, is infusing the need for content moderation solutions to track the data shared & remove any explicit content that might harm the sentiments of people or create controversies & conflicts in any way.

Besides, as much as there is freedom of media across different countries worldwide, there are some regulations set that must be abided by the content creator. Hence, these solutions have become prominent in the industry for governing these aspects. Moreover, since the media & entertainment sector is extensively popular among people of all age groups, it is essential to track what content type is up on the internet that might influence a child.

Furthermore, the rapidly expanding entertainment sector worldwide is also instigating the demand for these solutions to eliminate the risk of channeling offensive content. Hence, based on these factors, the Global Content Moderation Solutions Market is expected to witness lucrative growth prospects across the Media & Entertainment sector over the forecast years.

Based on Deployment:

• On-Premise
• Cloud-Based

Here, Cloud-Based deployment is anticipated to dominate the global market with the largest share through 2027, principally due to the rapid digitalization across most organizations & their increasing inclination toward processing solutions that can be accessed remotely & from multiple devices. Besides, the swiftly growing IT sector worldwide and the burgeoning concerns of organizations over brand reputation are other factors behind the growing procurement of cloud-based content moderation solutions globally.

Moreover, since such industries produce massive data on a daily basis, the soaring need for robust control of data and governing the type of information shared across platforms is also positively influencing the demand for these solutions. Furthermore, rapid technological advancements and the integration of Artificial Intelligence into content moderation solutions are other prominent aspects projected to augment the market growth for cloud-based solutions in the years to come.

Regional Landscape

Geographically, the Global Content Moderation Solutions Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific 

Amongst all regions globally, North America is anticipated to dominate the Content Moderation Solutions Market with the largest share through 2027. It attributes principally to the region being an early adopter of technologies and the majority of the population using the internet & producing massive data traffic, i.e., augmenting the demand for content moderation solutions to track what should be shared & retained. Besides, the growing number of organizations & their mounting focus on brand reputation are other aspects stimulating the demand for these solutions and driving the regional market.

On the other hand, Asia-Pacific is anticipated to demonstrate the fastest market growth over the forecast years. China is the leading market in the region due to the massive amount of data generation across the region owing to the growing internet penetration & the rapid expansion of various industries. It, in turn, is surging the demand for content moderation solutions to track data & avoid the spread of information that might cause harm, conflict, or be insulting. Besides, stringent regulations by different regulatory bodies across the regional countries are also generating lucrative prospects for the market growth across Asia-Pacific to eliminate fake news & controversies that might harm people's emotions.

Recent Developments in the Global Content Moderation Solutions Market

• In October 2021, Microsoft announced its acquisition of a content moderation solution provider, Two Hat, to filter messages and use Artificial Intelligence (AI) on a vast scale to offer greater user protection.
• The same year, in March, Amazon Inc. revealed the availability of AWS Media Intelligence (AWS MI) solutions that allow users to analyze their content, enhance engagement rates, reduce operational costs, & increase the value of media content.

Market Dynamics

Possible Restraint: Possibilities of Misreading Information

While these solutions are highly efficient in identifying content, i.e., inappropriate for people, there are instances when they fail to detect fake news or a faulty image due to misreading the information and passing it on to the public's eyes. It, in turn, might create tensions and heat the situation in different ways.

These bugs can, at times, be observed easily in software that uses technologies like Artificial Intelligence (AI). As a result, the reliance & trust in these solutions can be compromised, which, in turn, could hamper the overall growth of the Global Content Moderation Solutions Market in the forecast period.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Content Moderation Solutions Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Content Moderation Solutions Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Content Moderation Solutions Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Content Moderation Solutions Market study?