India Pan Masala Market Size, Trends, Share & Forecast to 2030

India Pan Masala Market Research Report: Forecast (2025-2030)

India Pan Masala Market Analysis - By Product Type (Tobacco Pan Masala, Plain Pan Masala, Silver Coated Pan Masala, Flavored Pan Masala, Premium Pan Masala, Others), By Packaging Type (Pouches, Sachet... ... ype (Pouches, Sachets, Tins/Boxes, Bottles, Others), By Pack Size (Single-Serve Packaging, Multi-Packaging, Family-Sized Packaging, Bulk Packaging, Others), By Distribution Channel (Retail Offline, [Convenience Stores, Tobacco/Pan Shops, Supermarkets/Hypermarkets, Departmental Stores, Others], Retail E-Commerce), By End-User Household/Individual, Commercial), Others Read more

Food & Beverages
Jul 2025
Pages 135
Report Format: PDF, Excel, PPT

Market Insights & Analysis: India Pan Masala Market (2025-30):

The India Pan Masala Market size was valued at around USD 3.52 billion in 2024 and is projected to reach USD 4.26 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 3.23% during the forecast period, i.e., 2025-30. The India Pan Masala Market growth is due to the increasing inclination of consumers towards exotic & organic pan masala flavors, increase in disposable income, advanced packaging solutions, cultural practice of pan masala consumption, growing investments in the healthier alternative ingredients, advances in online delivery, regulatory norms, increasing investments in advertisements & celebrity endorsements, premiumization of the packing and gift boxes, growing working-class population, and others.

Report Coverage	Details
Historical Years	2020–23
Base Years	2024
Forecast Years	2025–30
Market Value in 2024	USD 3.52 Billion
Market Value by 2030	USD 4.26 Billion
CAGR (2025–30)	3.23%
Top Key Players	Dharampal Satyapal Group (DS Group), Manikchand Group, Godfrey Phillips India Ltd., Pan Parag India Ltd., Dharampal Premchand Ltd., Vimal Pan Masala Company, Shikhar Group, KP Group, and others
Segmentation	By Product Type (Tobacco Pan Masala, Plain Pan Masala, Silver Coated Pan Masala, Flavored Pan Masala, Premium Pan Masala, Others), By Packaging Type (Pouches, Sachets, Tins/Boxes, Bottles, Others), By Pack Size (Single-Serve Packaging, Multi-Packaging, Family-Sized Packaging, Bulk Packaging, Others), By Distribution Channel (Retail Offline, [Convenience Stores, Tobacco/Pan Shops, Supermarkets/Hypermarkets, Departmental Stores, Others], Retail E-Commerce), By End-User Household/Individual, Commercial), Others
Key Report Highlights	Market Dimensions & Projections Pricing Evaluation Recent Strategic Moves by Companies Primary Stakeholders Import/Export Trend Analysis Competitive Landscape Assessment Emerging Opportunities Market Trends and Indicators

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The marketing and celebrity endorsements of the pan masala led to a surge in the sales of the pan masala, by creating a positive image and influence of the brand. It is due to the negative publicity and raids by the controlling bodies to ensure the quality & health concerns, which negatively influence the brand and the products. However, with the advertisement and endorsements by high-profile celebrities like Shah Rukh Khan, Amitabh Bachchan, Ajay Devgn, and others, and the tie-ups and sponsorships of cricket matches & award shows, it creates an aspirational appeal and a positive image of the brand and products, leading to an increase in the demand for pan masala in the country.

Moreover, the premiumization and the premium packaging of the products by the key market players such as DS Group, Manikchand, Godfrey Phillips, Kothari Products, etc., attract the urban and tier-1 city consumers. For instance, the DS Group introduced Silver Pearls, a saffron and silver-coated fennel product under the Rajnigandha targeting the luxury buyers, and observed a spike of 20% sales in the first three months of the launch. Similarly, other manufacturers are premiumizing the products and packaging, leading to a growth in the market, thus boosting the pan masala industry in India.

India Pan Masala Market Driver:

Shift Towards Non-Tobacco Variants Driving Market Growth – The increasing demand for non-tobacco pan masala variants has surged across India, primarily among the tier-1 cities like Delhi, Mumbai, Bengaluru, Hyderabad, etc., with tier-2 and tier-3 cities like Jaipur, Surat, and others following behind. This demand is driven by the increasing health awareness programs, stringent regulatory measures, awakening of consumer awareness, and urbanization.

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
India Pan Masala Market Policies, Regulations, and Product Standards
India Pan Masala Market Supply Chain Analysis
India Pan Masala Market Trends & Developments
India Pan Masala Market Dynamics
1. Growth Drivers
2. Challenges
India Pan Masala Market Hotspot & Opportunities
India Pan Masala Market Outlook, 2025–2030
1. Market Size & Outlook
  1. By Revenues (USD Million)
  2. By Volume (Million Units)
2. Market Share & Outlook
  1. By Product Type
    1. Tobacco Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
    2. Plain Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
    3. Silver Coated Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
    4. Flavored Pan Masala (Mint, Cardamom, Fennel, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
    5. Premium Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
    6. Others (Meetha, Herbal, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
  2. By Packaging Type
    1. Pouches – Market Size & Forecast 2025–2030, USD Million & Million Units
    2. Sachets – Market Size & Forecast 2025–2030, USD Million & Million Units
    3. Tins/Boxes – Market Size & Forecast 2025–2030, USD Million & Million Units
    4. Bottles – Market Size & Forecast 2025–2030, USD Million & Million Units
    5. Others – Market Size & Forecast 2025–2030, USD Million & Million Units
  3. By Pack Size
    1. Single-Serve Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
    2. Multi-Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
    3. Family-Sized Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
    4. Bulk Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
    5. Others – Market Size & Forecast 2025–2030, USD Million & Million Units
  4. By Distribution Channel
    1. Retail Offline – Market Size & Forecast 2025–2030, USD Million & Million Units
      1. Convenience Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
      2. Tobacco/Pan Shops – Market Size & Forecast 2025–2030, USD Million & Million Units
      3. Supermarkets/Hypermarkets – Market Size & Forecast 2025–2030, USD Million & Million Units
      4. Departmental Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
      5. Others – Market Size & Forecast 2025–2030, USD Million & Million Units
    2. Retail E-Commerce – Market Size & Forecast 2025–2030, USD Million & Million Units
  5. By End-User
    1. Household/Individual – Market Size & Forecast 2025–2030, USD Million & Million Units
    2. Commercial (Hotels, Restaurants, Banquet Halls, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
    3. Others – Market Size & Forecast 2025–2030, USD Million & Million Units
  6. By Region
    1. North
    2. South
    3. East
    4. West
  7. By Company
    1. Company Revenue Shares
    2. Competitor Characteristics
India Household/Individual Pan Masala Market Outlook, 2025–2030
1. Market Size & Outlook
  1. By Revenues (USD Million)
  2. By Volume (Million Units)
2. Market Share & Outlook
  1. By Product Type – Market Size & Forecast 2025–2030, USD Million & Million Units
  2. By Packaging Type – Market Size & Forecast 2025–2030, USD Million & Million Units
  3. By Distribution Channel – Market Size & Forecast 2025–2030, USD Million & Million Units
  4. By Region – Market Size & Forecast 2025–2030, USD Million & Million Units
India Commercial Pan Masala Market Outlook, 2025–2030
1. Market Size & Outlook
  1. By Revenues (USD Million)
  2. By Volume (Million Units)
2. Market Share & Outlook
  1. By Product Type – Market Size & Forecast 2025–2030, USD Million & Million Units
  2. By Packaging Type – Market Size & Forecast 2025–2030, USD Million & Million Units
  3. By Distribution Channel – Market Size & Forecast 2025–2030, USD Million & Million Units
  4. By Region – Market Size & Forecast 2025–2030, USD Million & Million Units
India Pan Masala Market Key Strategic Imperatives for Success & Growth
Competition Outlook
1. Company Profiles
  1. Dharampal Satyapal Group (DS Group)
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  2. Manikchand Group
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  3. Godfrey Phillips India Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  4. Pan Parag India Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  5. Dharampal Premchand Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  6. Vimal Pan Masala Company
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  7. Shikhar Group
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  8. KP Group
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  9. Others
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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