Inquire Before Buying - Vietnam Cosmetics Market Size, Share & Companies (2025- 2030)

Vietnam Cosmetics Market Research Report: Forecast (2025-2030)

Vietnam Cosmetics Market - By Category (Conventional, Organic), By Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmeti......cs, Others), By Gender (Men, Women, Unisex), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores) and Others Read more

FMCG
Jan 2025
Pages 127
Report Format: PDF, Excel, PPT

Market Insights & Analysis: Vietnam Cosmetics Market (2025-2030):

The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30. This growth is attributed to various factors. There is a growing demand for cosmetics from the rising middle-class population in the region which has a considerable share of the personal care market. There are around 97 million middle-class persons in Vietnam in 2023 which stands to be 13% of the total population and is the biggest consumer segment for cosmetics and is projected to reach 26% in 2026. With a rise in disposable income, and per capita income projected to reach around USD 7,500 by 2030, consumers are giving priority to beauty and personal care. Consequently, this consideration made global brands like L'Oreal and Unilever become very aggressive investors in the market as local brands expanded their product range. This dynamic environment underscores the Vietnamese cosmetics industry's rapid evolution, driven by the growing middle class's increasing purchasing power and changing consumer habits.

Report Coverage	Details
Historical Years	2020-23
Base Years	2024
Forecast Years	2025-30
Market Value in 2024	USD 2.5 Billion
Market Value in 2030	USD 3.2 Billion
CAGR (2025-30)	4.2%
Top Key Players	L'Oréal Vietnam Co., Ltd., Unilever Vietnam International Company Limited, Estee Lauder (Vietnam) Limited, Beiersdorf Vietnam Co., Ltd., Procter & Gamble Vietnam Company Limited, Shiseido Cosmetics Vietnam Co., Ltd., Marico Limited, Chanel, Inc., MON Trading Co., Ltd. (Vedette), YLV Company Limited (The Skinna), Amore Pacific Vietnam, Cocoon, and others
Key Report Highlights	Market Dimensions & Projections Pricing Evaluation, Recent Strategic Moves by Companies, Primary Stakeholders, Analysis of Import and Export Trends, Competitive Landscape Assessment, Emerging Opportunities, Market Trends and Indicators

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Also, large cosmetic product imports will further fulfill the growing needs in the country, driving market growth. Cosmetic imports in Vietnam are expected to reach almost USD 934 million by 2026, rising strongly from around USD 789 million in 2021. The major beauty & personal care import sources are Singapore (USD 311 million), Thailand (USD 137 million), the European Union (USD 108 million), and China (USD 82 million). These figures illustrate the diverse range of international products entering the Vietnamese market. 90% of the Vietnamese cosmetics Industry is foreign brands leaving the remaining 10% of demand to be covered by the local players. The higher demand for cosmetics further ensures continuous supply from imports during the forecast period with more choices for the consumers.

Moreover, specific policies and initiatives are employed by the government to promote industrial growth. For example; the Comprehensive and Progressive Agreement for Trans-Pacific Partnership and the EU-Vietnam Free Trade Agreement. This has opened up access to international markets for Vietnamese cosmetic products. The agreements reduce tariffs and remove trade barriers that otherwise impede or complicate local companies in exporting products.

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Vietnam Cosmetics Market Trends & Deployments
Vietnam Cosmetics Market Dynamics
1. Growth Drivers
2. Challenges
Vietnam Cosmetics Market Opportunities & Hotspots
Vietnam Cosmetics Market Value Chain Analysis
Vietnam Cosmetics Market Regulations and Policy
Vietnam Cosmetics Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Category
    1. Conventional- Market Size & Forecast 2020-2030, USD Million
    2. Organic- Market Size & Forecast 2020-2030, USD Million
  2. By Product Type
    1. Skin and Sun Care Products- Market Size & Forecast 2020-2030, USD Million
    2. Hair Care Products- Market Size & Forecast 2020-2030, USD Million
    3. Deodorants and Fragrances- Market Size & Forecast 2020-2030, USD Million
    4. Makeup and Color Cosmetics- Market Size & Forecast 2020-2030, USD Million
    5. Others
  3. By Gender
    1. Men- Market Size & Forecast 2020-2030, USD Million
    2. Women- Market Size & Forecast 2020-2030, USD Million
    3. Unisex- Market Size & Forecast 2020-2030, USD Million
  4. By Distribution Channel
    1. Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
    2. Specialty Stores- Market Size & Forecast 2020-2030, USD Million
    3. Pharmacies- Market Size & Forecast 2020-2030, USD Million
    4. Online Stores- Market Size & Forecast 2020-2030, USD Million
    5. Others
  5. By Region
    1. Northern
    2. Southern
    3. Central
  6. By Company
    1. Competition Characteristics
    2. Market Share and Analysis
Vietnam Conventional Cosmetics Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type-Market Size & Forecast 2020-2030, USD Million
  2. By Gender- Market Size & Forecast 2020-2030, USD Million
  3. By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
  4. By Region- Market Size & Forecast 2020-2030, USD Million
Vietnam Organic Cosmetics Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product Type-Market Size & Forecast 2020-2030, USD Million
  2. By Gender- Market Size & Forecast 2020-2030, USD Million
  3. By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
  4. By Region- Market Size & Forecast 2020-2030, USD Million
Vietnam Cosmetics Market Strategic Imperatives for Growth & Success
Competition Outlook
1. Company Profiles
  1. L'Oréal Vietnam Co., Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  2. Unilever Vietnam International Company Limited
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  3. Estee Lauder (Vietnam) Limited
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  4. Beiersdorf Vietnam Co., Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  5. Procter & Gamble Vietnam Company Limited
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  6. Shiseido Cosmetics Vietnam Co., Ltd.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  7. Marico Limited
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  8. Chanel, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  9. MON Trading Co., Ltd. (Vedette)
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  10. YLV Company Limited (The Skinna)
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  11. Amore Pacific Vietnam
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  12. Cocoon
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Deployments
    5. Financial Details
    6. Others
  13. Others
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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