By Product Type (AFH Hygiene, AFH Tissue, Other Product Types), By End-User (Business/industry, Horeca, Hospitals/Healthcare, Public), By Region (North, East, West, South), By Comp......any (Kimberly-Clark Corporation, Procter & Gamble Home Products Ltd, Unicharm India Pvt Ltd, Johnson & Johnson India Pvt Ltd, Ballarpur Industries Ltd, Nobel Hygiene India Ltd, Wintex Tissues Ltd, Wipro Consumer Products Ltd, Godrej Consumer Products Ltd) Read more
- FMCG
- Mar 2023
- 98
- PDF, Excel, PPT
Market Insights & Analysis: India Away-From-Home Tissue and Hygiene Market (2023-28)
The India Away-From-Home Tissue and Hygiene Market is projected to grow at a CAGR of around 6.8% during the forecast period, i.e., 2023-28. The prime factor likely to propel the market growth is the ever-increasing need for a variety of tissue products to manage sanitation & hygiene in hotels, restaurants, healthcare facilities, retail establishments, educational institutions, and public spaces. Away-From-Home (AFH) Tissue and Hygiene refers to products like paper towels, toilet paper, and facial tissues, among others, used widely by people in hotels, restaurants, & the healthcare sector for maintaining a healthy lifestyle.
The adoption of HACCP (Hazard Analysis Critical Control Point) paper towels is also being boosted by the growing emphasis on proper hygiene. Several away-from-home tissue products are now in high demand in public spaces & commercial facilities owing to growing concerns over contagious diseases. Moreover, it is anticipated that the emergence of affordable, environmentally friendly tissue products would further increase the sales of Tissue and Hygiene products in the coming years.
Moreover, in the first half of 2021, India experienced a devastating second wave of COVID-19, which significantly surged the number of hospital admissions. Even though the virus affects people of all ages, however, elderly people are more likely to develop a severe infection, which frequently necessitates ICU care & ventilation. In light of the situation, the majority of hospitals chose incontinence products comprising adult diapers, bed pads, etc., for effective patient management in view of the rising hospital admissions. As a result, the AFH hygiene category experienced significant growth, eventually enhancing the India Away-From-Home Tissue and Hygiene Market size.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 6.8% |
| Region Covered | North, East, West, South |
| Key Companies Profiled | Kimberly-Clark Corporation, Procter & Gamble Home Products Ltd, Unicharm India Pvt Ltd, Johnson & Johnson India Pvt Ltd, Ballarpur Industries Ltd, Nobel Hygiene India Ltd, Wintex Tissues Ltd, Wipro Consumer Products Ltd, Godrej Consumer Products Ltd |
| Unit Denominations | USD Million/Billion |
Additionally, according to the National Statistical Office (NSO)’s Elderly in India 2021, India’s elderly population (aged 60 and above) is projected to touch 194 million in 2031. Owing to the rising geriatric population in India, the demand for incontinence products in the future is expected to escalate since elderly people are more likely to get affected by the infection. Therefore, a rising number of aged in-patients in hospitals would stimulate the growth of the India Away-From-Home Tissue and Hygiene Market in the forecast years.
Market Dynamics
Key Driver: Rising Consumer Awareness of Personal Hygiene
The major need for AFH products generally arises in hotels, restaurants, healthcare facilities, etc., owing to the growing awareness among consumers about the importance of personal hygiene. The rising instances of infection have resulted in changing consumer behavior & have necessitated the use of AFH products. The high demand from clinics & other healthcare facilities and nourishment businesses, among others, are benefitting the industry for AFH tissues & cleanliness items.
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- India Away-From-Home Tissue and Hygiene Market Trends & Insights
- India Away-From-Home Tissue and Hygiene Market Dynamics
- Drivers
- Challenges
- India Away-From-Home Tissue and Hygiene Market Porters Five Forces Analysis
- India Away-From-Home Tissue and Hygiene Market Regulations & Policies
- India Away-From-Home Tissue and Hygiene Market Hotspots & Opportunities
- India Away-From-Home Tissue and Hygiene Market Outlook, 2018-2028F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Share & Analysis
- By Product Type
- AFH Hygiene
- AFH Adult Incontinence
- AFH Tissue
- AFH Boxed Facial Tissues
- AFH Paper Tableware
- Paper Napkins
- Tablecloths
- Paper Towels
- Wipers
- Toilet Papers
- Other Product Types
- AFH Hygiene
- By End-User
- Business/industry
- Horeca
- Hospitals/Healthcare
- Public
- By Region
- North
- East
- West
- South
- By Company
- Competition Characteristics
- Market Share of Leading Companies
- By Product Type
- Market Size & Analysis
- India Away-From-Home Tissue and Hygiene Market Key Strategic Imperatives for Growth & Success
- Competition Outlook
- Competition Matrix
- Brand Specialization
- Target Markets
- Target End Users
- Research & Development
- Strategic Alliances
- Strategic Initiatives
- Company Profiles
- Kimberly-Clark Corporation
- Procter & Gamble Home Products Ltd
- Unicharm India Pvt Ltd
- Johnson & Johnson India Pvt Ltd
- Ballarpur Industries Ltd
- Nobel Hygiene India Ltd
- Wintex Tissues Ltd
- Wipro Consumer Products Ltd
- Godrej Consumer Products Ltd
- Competition Matrix
- Disclaimer
MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:
1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.
2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.
3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.
4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making
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