Turkey Car Rental Market Research Report: Forecast (2026-2032)

Turkey Car Rental Market - By Product Type (Full-Service Rentals, Self-Service Rentals, Peer-to-Peer Rentals, Luxury Rentals, Electric Vehicle Rentals, Corporate Rentals, Others),......By Distribution Channel (Airports, Railway Stations, Hotels, Online Retail, Rental Agencies, Others), By Fleet Size (Small Fleets (1–10 Vehicles), Medium Fleets (11–50 Vehicles), Large Fleets (Above 51 Vehicles), By Rental Duration (Short-Term Rentals (Less than 7 Days), Medium-Term Rentals (7–30 Days), Long-Term Rentals (More than 30 Days), By Service Model (Traditional Rental Services, Subscription-Based Services, On-Demand Services), By End User (Individual Consumers, Corporate Clients (Organizations, SMEs), Government Agencies, Tour Operators, Logistics Companies, Others), and others Read more

  • Automotive
  • Oct 2025
  • 126
  • PDF, Excel, PPT

Turkey Car Rental Market Size

The Turkey Car Rental Market size is valued at around USD 1.14 billion in 2025 and is projected to reach USD1.73 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 6.14% during the forecast period, i.e., 2026-32.

Turkey Car Rental Market Key Takeaways

  • The Turkish Ministry of Transport and Infrastructure’s “Sustainable and Smart Mobility Strategy and Action Plan” (2024) is promoting digital transformation and cleaner mobility solutions. This initiative is pushing car rental operators to upgrade fleets with electric and hybrid models while adopting contactless booking and real-time tracking technologies. As a result, major players such as Garenta and Otokoç Otomotiv are investing in smart fleet management and app-based services to remain competitive.
  • The short-term rental fleet in Turkey grew from 151,000 vehicles in 2024 to around 165,300 in early 2025, reflecting increased tourism activity and domestic travel demand. This surge has strengthened the dominance of short-term rentals in key cities like Istanbul, Antalya, and Izmir, where airport-based operators such as Rent Go and Circular Car Rental report higher turnover rates and improved utilization.
  • The rapid growth of Turkey’s electric vehicle ecosystem, with over 268,000 registered EVs in 2025, is reshaping the car rental landscape. Companies are gradually integrating EVs into their fleets to attract environmentally conscious customers. The expansion of public charging infrastructure, supported by energy firms like ZES and Sharz.net, is further enabling this transition.

Turkey Car Rental Market Key Trends & Developments

October 2025

Turkish car rental company Getir Araç, which was previously majority-owned by Abu Dhabi’s Mubadala Investment Company, was acquired by Tiktak, a leading short-term car rental operator in Turkey. This acquisition is expected to strengthen Tiktak’s market presence and expand its fleet network across major urban centers like Istanbul and Ankara.

August 2025

Turkey’s electric vehicle ecosystem surpassed 260,000 registered EVs, supported by the expansion of national charging networks. Car rental companies such as Garenta and Rent Go have started integrating electric and hybrid models into their fleets to meet rising demand for sustainable travel options.

Turkey Car Rental Market Scope:

 Category  Segments
By Product Type Full-Service Rentals, Self-Service Rentals, Peer-to-Peer Rentals, Luxury Rentals, Electric Vehicle Rentals, Corporate Rentals, Others),
By Distribution Channel Airports, Railway Stations, Hotels, Online Retail, Rental Agencies, Others),
By Fleet Size Small Fleets (1–10 Vehicles), Medium Fleets (11–50 Vehicles), Large Fleets (Above 51 Vehicles),
By Rental Duration Short-Term Rentals (Less than 7 Days), Medium-Term Rentals (7–30 Days), Long-Term Rentals (More than 30 Days),
By Service Model Traditional Rental Services, Subscription-Based Services, On-Demand Services),
By End User Individual Consumers, Corporate Clients (Organizations, SMEs), Government Agencies, Tour Operators, Logistics Companies, Others), and others

Turkey Car Rental Market Drivers

Rising Tourism and Urban Mobility Demand

A key factor driving the Turkey Car Rental Market is the continued rise in tourism and domestic travel. For instance, in 2024, according to the Turkish Statistical Institute, Turkey recorded over 57 million international visitors, a new all-time high. Popular cities such as Istanbul, Antalya, and Izmir remain the top destinations, creating high demand for short-term and self-drive rentals. The opening of Istanbul Airport’s new terminal and the expansion of Antalya Airport have also improved accessibility for travelers, making car rentals a convenient option for exploring nearby regions.

Digital Transformation and Contactless Services

The growing focus on digital mobility has become another major driver of the car rental market in Turkey. With increasing smartphone usage and preference for contactless transactions, rental companies are investing in online and app-based solutions. For instance, in 2025, Garenta launched an upgraded version of its GarentaDay app, allowing users to book, unlock, and return cars entirely through their phones. Similarly, RentiCar introduced digital kiosks at Istanbul and Sabiha Gökçen airports to speed up the pickup process. These innovations, along with the government’s Smart Mobility Strategy, are helping to make car rentals more efficient, safe, and appealing, especially to younger and tech-savvy travelers who value quick and seamless experiences.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Turkey Car Rental Market Regulations, Policies & Standards
  5. Turkey Car Rental Market Trends & Developments
  6. Turkey Car Rental Market Dynamics
    1. Growth Drivers
    2. Challenges
    3. Trends
    4. Opportunities
  7. Turkey Car Rental Market Hotspots & Opportunities
  8. Turkey Car Rental Market Value Chain Analysis
  9. Turkey Car Rental Market Strategic Insights
  10. Turkey Car Rental Market Pricing Analysis
  11. Turkey Car Rental Market Outlook, 2020-2032F
    1. Market Size & Analysis
      1. Market Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type
        1. Full-Service Rentals- Market Size & Forecast 2020-2032, USD Million
        2. Self-Service Rentals- Market Size & Forecast 2020-2032, USD Million
        3. Peer-to-Peer Rentals- Market Size & Forecast 2020-2032, USD Million
        4. Luxury Rentals- Market Size & Forecast 2020-2032, USD Million
        5. Electric Vehicle Rentals- Market Size & Forecast 2020-2032, USD Million
        6. Corporate Rentals- Market Size & Forecast 2020-2032, USD Million
        7. Others- Market Size & Forecast 2020-2032, USD Million
      2. By Distribution Channel
        1. Airports- Market Size & Forecast 2020-2032, USD Million
        2. Railway Stations- Market Size & Forecast 2020-2032, USD Million
        3. Hotels- Market Size & Forecast 2020-2032, USD Million
        4. Online Retail- Market Size & Forecast 2020-2032, USD Million
        5. Rental Agencies- Market Size & Forecast 2020-2032, USD Million
        6. Others
      3. By Fleet Size
        1. Small Fleets (1–10 Vehicles)- Market Size & Forecast 2020-2032, USD Million
        2. Medium Fleets (11–50 Vehicles)- Market Size & Forecast 2020-2032, USD Million
        3. Large Fleets (Above 51 Vehicles)- Market Size & Forecast 2020-2032, USD Million
      4. By Rental Duration
        1. Short-Term Rentals (Less than 7 Days)- Market Size & Forecast 2020-2032, USD Million
        2. Medium-Term Rentals (7–30 Days)- Market Size & Forecast 2020-2032, USD Million
        3. Long-Term Rentals (More than 30 Days)- Market Size & Forecast 2020-2032, USD Million
      5. By Service Model
        1. Traditional Rental Services- Market Size & Forecast 2020-2032, USD Million
        2. Subscription-Based Services- Market Size & Forecast 2020-2032, USD Million
        3. On-Demand Services- Market Size & Forecast 2020-2032, USD Million
      6. By End User
        1. Individual Consumers - Market Size & Forecast 2020-2032, USD Million
        2. Corporate Clients (Organizations, SMEs)- Market Size & Forecast 2020-2032, USD Million
        3. Government Agencies- Market Size & Forecast 2020-2032, USD Million
        4. Tour Operators- Market Size & Forecast 2020-2032, USD Million
        5. Logistics Companies- Market Size & Forecast 2020-2032, USD Million
        6. Others- Market Size & Forecast 2020-2032, USD Million
      7. By Region
        1. Marmara
        2. Aegean
        3. Mediterranean
        4. Central Anatolia
        5. Black Sea
        6. Eastern Anatolia
        7. Southeastern Anatolia
      8. By Competitors
        1. Competition Characteristics
        2. Market Share & Analysis
  12. Turkey Short-Term Car Rentals Market Outlook, 2020-2032F
    1. Market Size & Analysis
      1. Market Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- Market Size & Forecast 2020-2032, USD Million
      2. By Distribution Channel- Market Size & Forecast 2020-2032, USD Million
      3. By Fleet Size- Market Size & Forecast 2020-2032, USD Million
      4. By Service Model- Market Size & Forecast 2020-2032, USD Million
      5. By End User- Market Size & Forecast 2020-2032, USD Million
  13. Turkey Medium-Term Car Rentals Market Outlook, 2020-2032F
    1. Market Size & Analysis
      1. Market Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- Market Size & Forecast 2020-2032, USD Million
      2. By Distribution Channel- Market Size & Forecast 2020-2032, USD Million
      3. By Fleet Size- Market Size & Forecast 2020-2032, USD Million
      4. By Service Model- Market Size & Forecast 2020-2032, USD Million
      5. By End User- Market Size & Forecast 2020-2032, USD Million
  14. Turkey Long-Term Car Rentals Market Outlook, 2020-2032F
    1. Market Size & Analysis
      1. Market Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type- Market Size & Forecast 2020-2032, USD Million
      2. By Distribution Channel- Market Size & Forecast 2020-2032, USD Million
      3. By Fleet Size- Market Size & Forecast 2020-2032, USD Million
      4. By Service Model- Market Size & Forecast 2020-2032, USD Million
      5. By End User- Market Size & Forecast 2020-2032, USD Million
  15. Turkey Car Rental Market Key Strategic Imperatives for Growth & Success
  16. Competitive Outlook
    1. Company Profiles
      1. Otokoç Otomotiv Ticaret Ve Sanayi
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. RentiCar
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Carla
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Nissa Car Rental
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Garenta
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Rent Go
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Circular Car Rental
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Oto Kiralama
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Avis Budget Group
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Sixt SE
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  17. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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