Press Release Description

Growing Consciousness About Hygiene & Health to Augment the UAE Baby Care Products Market

The UAE Baby Care Products Market is projected to grow at a CAGR of around 4.20% in the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. As parents become more aware of the various health problems, like fungal infections, caused by synthetic baby products and toiletries, the demand for chemical-free and safe baby care products is growing, which is contributing to the growth of the UAE Baby Care Products Market. The willingness of consumers to pay more for better-quality baby toiletries, skincare, and bathing products has also contributed to an increased sale of baby care products in the UAE.

Moreover, a minor intolerance to a particular food or fabric may also result in skin reactions in newborns or toddlers because their skin is relatively more sensitive. Sensitive skin may be a symptom of skin conditions such as neurodermatitis, eczema, etc. As a result, baby care products, such as creams, oils, and other items, are used and applied. Thereby facilitating the sales of baby care products in the UAE.  In addition, to provide better nourishment to the children's skin, doctors are advising parents to use personal care products frequently. Therefore, the baby care product market in the country is growing.

The UAE government is also making efforts to create extensive child protection programs based on the highest international standards and practices. With the help of these programs, the UAE hopes to become one of the leading nations that are implementing cutting-edge techniques to meet its sustainable development goals. Additionally, well-known international beauty and personal care brands such as Vaseline, Cetaphil, Dove, and Aveeno are leveraging consumer perceptions of trust and brand recognition to expand their product range for babies and children, further states the research report, “The UAE Baby Care Products Market Analysis, 2024.”

UAE Baby Care Products Market

Segmentation Analysis

Extreme Climatic Conditions Expected to Augment the Demand for Baby Sun Care Products 

Based on product type, the market is divided into baby skin care, baby sun care, baby hair care, baby toiletries, and others. Among them, the baby wipes segment holds the major share in the UAE Baby Care Products Market, driven by the convenience of working parents and parents' constant focus on cleanliness. In addition, the UAE has a sunny climate all year round, so sunscreen products for babies and children have real growth potential in the coming years.

Environmental conditions such as UV radiation, desert areas, and dry environments make the skin of toddlers more sensitive. Skin-related conditions such as heat rash, cradle cap, and atopic eczema are some of the more common ailments, and consumers can use baby care products such as baby sunscreen to prevent them. As consumers are increasingly aware of the benefits of using baby and children's sunscreens to suit their more sensitive skin, the category is expected to perform better in the coming years.

Retail E-Commerce Distribution Channel Expected to Dominate Market

The baby and children's specialty market in the UAE has witnessed growth, attributed to the widespread availability of baby products online and the expanding reach of the Internet. Consumers are increasingly opting for online shopping over physical stores due to the convenience it offers, coupled with the advantage of prompt home delivery. Consequently, the online distribution channel has consistently experienced upward trends.

Anticipated growth in online sales of children's products is further fueled by the rising number of smartphone users, easy internet accessibility, and the widespread adoption of the UAE e-banking system in the years ahead. This indicates a foreseeable increase in the sales of baby and children's products through online channels in the coming years.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Johnson & Johnson Middle East FZ-LLC, Laboratoires Expanscience Middle East, Sara Marketing Co LLC, Majid Al Futtaim Hypermarkets LLC, ABC International Ltd, GlaxoSmithKline Plc, Forest Laboratories Inc, Beiersdorf Middle East, Himalaya Drug Co FZCO, The, L'Oréal Middle East FZE, Others (Sebapharma GmbH & Co KG, Laboratoires, Julphar Gulf Pharmaceuticals, etc.) are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends that have shaped the industry to its current form?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition shaped across the country, followed by their comparative factorial indexing?
  6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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