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Health Benefits and Awareness Are Amongst the Prime Factors Driving the Market for Organic/Green Cleaners

The Global Organic or Green Cleaner market is projected to grow at a CAGR of 15% in the forecast period of 2023-28, says MarkNtel Advisors in their recent research report. Organic cleaners are safe, non-toxic, biodegradable, natural ingredients-based cleaners that could be used for cleaning clothes, glass, metals, floors, and other surfaces, in different industries like healthcare, commercial and industrial.

The growth in the market has been ridden up by the rising trend for sustainability backed by scientific developments & research on natural ingredients. The innovations in the chemical industry have positively impacted the Organic or Green Cleaner market as it has accelerated the commercialization of biological surfactants like Rhamnolipids, Sophorolipids, and Trehalose lipids used in the manufacturing of organic or green cleaners.

Furthermore, the market expansion is also reinforced by urbanization, escalating construction of hospitals, hotels, restaurants, and residential buildings. Growing environmental and health consciousness, as well as rising disposable income & changing lifestyles, have contributed to the growth of the organic or green cleaner market. Health awareness has increased significantly in recent years as a result of the pandemic, which has influenced users to live in sanitary and pathogen-free environments.

As a result, customers preferred organic or green cleaners, citing health benefits such as no harsh effects on the skin and no release of toxic volatile gases. The ease of use of green cleaners also attracts users, as when using chemical-based cleaners, users were frequently required to cover their faces or use gloves to protect themselves from the harsh effects of the cleaners. 

However, the low cleaning effectiveness of organic cleaners restricts their usage in industrial cleaning as it requires the removal of various kinds of tough stains on pieces of machinery, glasses, and other surfaces like floors & walls. These tough stains require high-cleaning properties, for which the organic cleaners lack adequate efficiency.

Furthermore, organic cleaners' ingredients are designed for simultaneous cleaning and pest control, allowing the market to tap into the pest control market and increase the former's sales. As a result, such products indicate a market opportunity for organic or green cleaners during the forthcoming period, further states the research report, "Global Organic or Green Cleaner Market Analysis, 2023."

Global Organic or Green Cleaner Market

Organic Fabric Cleaners to Lead the Market

Based on the type, the market bifurcates into Floor Cleaners, Glass Cleaners, Fabric Cleaners, Metal Cleaners, Toilet Bowl Cleaners, and Others like Wood Cleaners, Drain Cleaners, etc. Owing to the gentle nature of organic cleaners on the fabric of the clothes, Organic Fabric cleaners witnessed a rapid surge in popularity throughout the historical period and are anticipated to be in the trend in the coming years as well. The majority of the consumers also switched to organic fabric since some of the chemicals from chemical detergents lingered in the clothes after washing them, affecting the wearer's skin. Therefore, to avoid the adverse effects of chemical-based fabric, the demand for organic fabric cleaners is anticipated to escalate, globally during the forecast period.

Europe to Dominate the Organic or Green Cleaner Market

Geographically, Europe is anticipated to lead the Organic or Green Cleaner market globally. Owing to the factors such as rapidly increasing health & environmental awareness encouraged by the government & private organizations for well-being & sustainable growth. Further, the amendments to the law & the implementation of new regulations, such as the proposal of the EU's "restrictions roadmap" in 2022, which recommends the prohibition of several harmful chemicals, have stimulated companies to increase their production of organic cleaners.

As a result of surging health consciousness, the market for organic or green cleaners in Europe is projected to escalate in the forthcoming years, reveals MarkNtel Advisors in their research report.

Key Competitors

According to MarkNtel Advisors, the leading players in the Global Organic or Green Cleaner Market, are Better Life, Branch Basics, Dr. Bronner, Eco-Me, Ecos, FitOrganic, Greenshield, Henkel AG & Company, Kao Corporation, Netsurf Network, Puracy, Saje Natural Business, Seventh Generation, The Caldrea Company, Unilever.

Key Questions Answered in the Study

  1. What are the current & future trends in the Global Organic or Green Cleaner Market?
  2. How has the industry been evolving in terms of geography & product adoption?
  3. How has the competition been shaping across various countries, followed by their comparative landscape?
  4. What are the key growth drivers & challenges for the Global Organic or Green Cleaner Market?
  5. What are the customer orientation, purchase behavior, and expectations from product manufacturers across various regions?

Market Segmentation:

  1. By Type (Floor Cleaners, Glass Cleaners, Fabric Cleaners, Metal Cleaners, Toilet Bowl Cleaners, Others (Wood Cleaners, Drain Cleaners, etc.))
  2. By Form (Liquid, Powder, Tablets or Capsules)
  3. By Distribution Channel (Offline (Supermarkets /Hypermarkets, Retail Stores, Other), Online)
  4. By End Users (Residential, Healthcare, Commercial Offices, Hospitality, Industrial, Others (Schools, Retail, etc.))
  5. By Region (North America, South America, Europe, the Middle East & Africa, Asia-Pacific)

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