Global Organic or Green Cleaner Market Research Report: Forecast (2023-2028)

Market Definition

Organic or Green cleaners are produced using safe, non-toxic, biodegradable, natural ingredients. These cleaners are free of chemicals and toxic odors, making them safe for the environment and the people who use them. They also cause no fixture or property damage. The trend of sustainability is touching every industry in the market and has also grasped the cleaners market. Scientific developments & research on natural ingredients have backed the expansion of the Organic or Green cleaners market in different industries like healthcare, commercial, and industrial.

Market Insights & Analysis: Global Organic or Green Cleaner Market (2023-28)

The Global Organic or Green Cleaner Market is projected to grow at a CAGR of around 15% during the forecast period, 2023-28. The Organic or Green Cleaner Market saw a steady rise in the past period, owing to rapid urbanization & changing lifestyles which shifted the users from conventional chemical-based cleaners to organic or green cleaners. In recent years the growth rate has increased significantly, owing to factors such as rising environmental & health awareness coupled with rising disposable income. Health awareness has considerably increased in recent years due to the pandemic, which has inclined users to live in hygienic & pathogen-free surroundings.

Natural ingredient-based green cleaners do not adversely affect the health of the user, which is a key reason for the growth of the market. Furthermore, the escalating construction of hospitals, hotels, restaurants, and residential buildings in urban areas contributes to the growth of the Organic or Green Cleaner market. As it opens up new sales channels for organic or green cleaner companies.

Besides, governments in many countries, including Europe and the United States, have enacted policies in support of organic cleaners, such as strict chemical cleaning regulations or the identification of green cleaning products. Though the low effectiveness of organic cleaners hampers their usage as industrial cleaners, the developments in the chemical industry predict a positive increment in their efficacy. Organic cleaners could also tap into the pest control industry by modifying their ingredients, thus expanding their market.

Although, the availability of organic cleaners is limited when compared to conventional chemical cleaners, narrowing the sales of organic cleaners. However, with rising awareness of eco-friendly & sustainable products, the production of natural ingredient-based products, including organic cleaners has increased. Therefore, with the rising availability of green cleaners combined with growing user demands for sustainability, the sales of organic cleaners are expected to grow in the upcoming years.

Global Organic or Green Cleaner Market Driver:

Health Benefits of the Organic Cleaners to Lure the Customers - The customers used organic or green cleaners, citing the health benefits associated with them, like the harmful & harsh chemicals used in non-green cleaners adversely affecting the skin of the users. The ease of use of green cleaners also attracts users, as when using chemical-based cleaners, users were frequently required to cover their faces or use gloves to protect themselves from the harsh effects of the cleaners. According to the American Lung Association, volatile organic compounds and other chemicals can harm a person's health by causing allergic reactions, headaches, and chronic respiratory problems. Therefore, owing to the several health benefits, the organic or green cleaner market is predicted to expand in the upcoming years.

Global Organic or Green Cleaner Market Possible Restraint:

Low Cleaning Effectiveness of Organic or Green Cleaners in Industrial Cleaning to Limit the Market - Industrial cleaning requires removing various kinds of tough stains from machinery, glasses, and other surfaces like floors & walls. These tough stains require high-cleaning properties, for which the organic cleaners lack adequate efficiency. Furthermore, cleaning platforms such as floors and machines in a variety of industries contain chemicals and acids that neutralize organic cleaners, reducing their effectiveness. As a result, customized organic cleaners for various factories are required, which would necessitate extensive product research & development to deliver the required cleaning efficacy.

Besides, as conventional chemical cleaners have proven to be highly efficient in cleaning industries, customers prefer conventional chemical cleaners for industrial cleaning over organic cleaners. Therefore, the low cleaning efficiency of organic or green cleaners limits its growth in industrial cleaning, further hampering the market growth. 

Global Organic or Green Cleaner Market Key Trend:

Integration of Bio-surfactants in Home Cleaning Products - The Organic Cleaners market has been positively impacted by advances in the chemical industry, bringing sustainability & environmental friendliness to the world. As organic or green cleaner brands like I am BioTech and Farmer's Market have initiated the usage of biosurfactants like Rhamnolipids in their products. For instance:

• Unilever and Evonik collaborated to use Rhamnolipid, a bio-surfactant, and launch Unilever’s Quix dishwashing brand in Chile, in 2019.

Moreover, due to low toxicity, increased biodegradability, and biocompatibility, the brands have increased their use of biosurfactants in recent years. Further, Rhamnolipids, Sophorolipids, and Trehalose lipids are expected to have the highest growth potential in the coming years, owing to increased research & commercialization. As a result, the trend of bio-surfactant-based organic cleaners, particularly those based on Rhamnolipids, is expected to grow in the coming years.

Global Organic or Green Cleaner Market (2023-28): Segmentation Analysis

The Global Organic or Green Cleaner Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the analysis, the market has been further classified as:

Based on Type:

• Floor Cleaners
• Glass Cleaners
• Fabric Cleaners
• Metal Cleaners
• Toilet Bowl Cleaners
• Others (Wood Cleaners, Drain Cleaners, etc.)

Among them all, Organic Fabric Cleaners saw a rapid surge in the historical period, owing to the benefits of organic cleaners on the users’ clothes as they are soft on the clothes fabric. The users also switched to organic detergent as some chemicals stayed in the clothes when washed with chemical detergents and caused skin diseases. Moreover, organic cleaners are cordial with the surface they are used upon, for instance, clothes washed with organic fabric cleaners tend to have a longer life.

In recent years owing to the shift towards a healthy lifestyle of users, which includes the usage of the maximum possible natural ingredients-based products in the kitchen, has resulted in a rise in the by-floor, by-metal & by-glass type organic or green cleaners. For example, dishwashing liquids made of organic ingredients have been preferred for washing ceramics, steel, and glass dishes. Therefore, the amplified usage of organic dishwashing liquids led to an increase in the share of floor-type, metal-type & glass-type organic cleaners or green cleaners.

Based on End User:

• Residential
• Healthcare
• Commercial Offices
• Hospitality
• Industrial
• Others (Schools, Retail, etc.)

Of them all, the Residential Sector was the major consumer of organic or green cleaners in the past years owing to their multiple application in household cleanings like kitchen & bathroom. Organic cleaners have become the preferred choice of customers due to their ease of use, as using chemical cleaners requires customers to wear gloves and masks as they affect the individual's health, whereas using organic cleaners is safe.

Furthermore, the use of green or organic cleaners provides a safer environment for the customer's family. According to the Environmental Protection Agency, cleaning with chemical-based products can cause headaches, eye, nose, and throat irritation, etc. As a result, households are turning to organic cleaning to protect themselves and their families from the negative effects of chemical cleaners, hence, upsurging the demand for organic cleaners in the coming years.

Global Organic or Green Cleaner Market Regional Projection

Geographically, the Global Organic or Green Cleaner Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Of all the regions across the globe, Europe is projected to hold the major market share. This is due to the rapidly rising environmental awareness due to government initiatives for sustainability, for instance, the European Union aims to achieve a sustainable world by 2030, which predicts higher demand for organic or green cleaners in the upcoming years. In addition, the growing health awareness among customers as a result of government & non-governmental organizations such as the European Public Health Alliance has caused a favorable influx in the Europe Organic or Green Cleaner market due to its health benefits.

Furthermore, modifications to cleaning chemicals regulations & the proposed ban on several harmful chemicals by the European Environmental Bureau and the Registering, Evaluating, Authorizing, and Restricting of Chemicals in accordance with the EU's "restrictions roadmap" have encouraged brands to increase the production of organic or green cleaners, increasing their availability. Therefore, owing to the above-listed factors, Europe is anticipated to witness a rise in demand in the forecast years, 2023-28.

Global Organic or Green Cleaner Industry Recent Developments 

• In 2022: Unilever introduced its most powerful & sustainable laundary capsules, that offers the top performance in cold and consumers can save above 60% of energy with per use.
• In 2021: The Honest Company launched its all-in-one Clean Vibes Kit with lightweight reusable bottles & reusable microfiber cloth luring customers by providing additional sustainable products along with their organic or green cleaners.

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