Press Release

Enthralling Demand for Beverages with High Nutrient Contents Stimulating the Multivitamin Drinks Market

The Global Multivitamin Drinks Market is projected to grow at a CAGR of 6.8% in the forecast period of 2022-27, cites MarkNtel Advisors in their recent research report. The market is anticipated to grow substantially during the forecast period, owing to a rise in awareness among people about the benefits of a balanced diet in providing holistic growth for an individual, especially children & lactating women. However, the difficulty in attaining the nutritional requirements faced by people has made a paradigm shift to the consumption of multivitamin drinks to fulfill unmet needs.

The same aspect is also generating lucrative opportunities for the leading players to increase their production & distribution capacities and cater to consumer needs across locations. Besides, the need for beverages enriched with vitamin c & other important minerals has gained traction among the geriatric population, owing to their immense utility as immunity boosters. It, in turn, is also making a positive influence on the overall market & stimulating growth through 2027, further states the research report, “Global Multivitamin Drinks Market Analysis, 2022.”

Popularity of Sports Drinks Among Athletes & Fitness Enthusiasts Booming the market Growth

Based on the different types of multivitamin drinks, Sports Drink is making a substantial contribution to the market growth and shall prevail the same in the coming years. This growth is attributed to the growing health consciousness among consumers and their awareness about the availability & benefits of such drinks to boost their overall strength & endurance, augmenting the sales of sport-drinks.

Besides, growing health consciousness & large-scale inclusion of exercise, gym, or sports activity into daily routines alongside rigorous workouts, propelling the need for adequate replenishment, are also demonstrating a mounting demand for sports drinks & contributing to the overall market expansion through 2027.

Lower Nutrient Absorption in Children & Women Driving the Market Across Asia-Pacific

On the geographical front, Asia-Pacific is expected to acquire a considerable share of the Global Multivitamin Drinks Market during the forecast period. This growth attributes to the rational use of multivitamin drinks accompanied by a healthy diet to enhance the overall well-being of an individual, demonstrating an upsurge in demand for such drinks. 

Moreover, the high prevalence of malnutrition among people across different countries in the region and the active participation of the governments to address such cases are also promoting the utilization of multivitamin drinks, especially for children & lactating women. These aspects shall further make significant contributions to the overall expansion of the Multivitamin Drinks Market across Asia-Pacific in the coming years. 

Competitive Landscape

The leading players in the Global Multivitamin Drinks Market are Biorite Nutritionals, Passion4Life, Mary Ruth Organics, The Coca Cola Company, Pepsico Inc., Rita Foods & Drink Co. Ltd, Nestle S.A., Otsuka Pharmaceuticals Co. Ltd., My Drink Beverages, Danone, Nectar, My Vitamins, Ample, Krynica Vitamin, and Ocean Beverages.

Key Questions Answered in the Research Report

1. What are the current & future trends in the Global Multivitamin Drinks Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various regions, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the Global Multivitamin Drinks Market?
5. What are the customer orientation, purchase behavior, & expectations from multivitamin drink manufacturers across various regions?

Market Segmentation:

1. By Type (Sports Drink, Milk/ Milk Shakes, Fizz Drinks, Others (Juices, Energy Drink, etc.))
2. By End user (Below 18 Years, 18.1-40 Years, 40.1-60 Years, Above 60 Years)
3. By Application (Medical, Sports, Fitness, Lifestyle Consumers)
4. By Distribution (Pharmacy, Super Market/ Hyper Market, Conventional Stores, Online Stores)