Press Release

A USD 376 Million Kenya Tire Market to Flourish at a CAGR of Around 5.7% During 2025-30

The Kenya Tire Market size is valued at around USD 376 million in 2024 and is anticipated to grow at a CAGR of about 5.7% during the forecast period of 2024-30, cites MarkNtel Advisors in their recent research report. The industry has witnessed good growth, especially within the last few years with the increase in income among people and urbanization. The market of tires is an important segment of the Kenyan automotive industry that includes cars, lorries, buses, and motorcycles. The market is a mix of domestic production and imports with a tremendous variety of tire brands and types for various categories. Moreover, a major factor in the growth of this industry can be attributed to steady economic growth resulting in increased vehicle ownership thereby enhancing demand for both new and replacement tiers.

A further boost is given by growing industrial activity and improvement in the transport infrastructure. The ongoing and planned infrastructure projects including road construction and urban development also play a vital role in the development of the industry as it requires high-performance durable tires both in heavy vehicles to enhance mobility directly correlating with increased tired demand.

Moreover, there are various opportunities to grab in this kind of market as Kenya covers its tire demand by importing them from various other countries due to a lack of manufacturing plants and fewer local market players in the market. Expanding local manufacturing production capabilities can resolve this issue. Investment in R&D will be given scope to grow more and bring more safe tires having many features like monitoring sensors, self-healing tires for small punchers, and other advanced features.

The market comes with various challenges that need to be addressed to expand and grow the industry. The growing inflation and currency fluctuation are leading to a hike in prices and ultimately reducing the purchasing power of the end users. Even manufacturers suffer the same fate as they don’t have ample investments to work for the cause.

The future outlook of the industry still shines bright as there is high growth potential. It can show sustained growth as consumers may shift towards technologically advanced and higher-quality tires. Evolving customer preferences will also help in shaping the industry's growth trajectory. The tire market may experience consolidation as companies seek to expand their market presence through mergers, acquisitions, and strategic partnerships. Altogether, the tire industry in the country is set for significant evolution over the next decade, further states the research report, “Kenya Tire Market Analysis, 2025.”

Segmentation Analysis

Passenger Car Segment Holds a Major Market Share 

Based on the product type, the market is further bifurcated into, Passenger car, Light Commercial Vehicle, Medium and Heavy Commercial Vehicle, Off-Road Vehicle, Two- Wheeler. The passenger car currently holds up to around 50-55% of the market share as they are most commonly used for daily commuting by the common people.  The expected CAGR for this segment is around 8-10% in the forecast period of 2025-2030.  This segment creates demands for both OEMs and replacement tires as when the consumers are buying new vehicles the sales increase so does the tire requirement. This growth is accelerated by multiple other factors such as growing demand due to an increase in purchasing power, rising urbanization at its peak, active ongoing road projects, and the technological environment.

Aftermarket Demand Type Leads the Tire Industry

With the OEMs also in function, the aftermarket or the replacement tire holds a major part of the tire industry. These are the tires used for replacements in cases where tires are old and in other instances like tire burst, punchers, etc. With a whopping 60-65% of the total market share, this segment is the biggest in the Kenya Tire Market. It is expected to grow with a CAGR of around 9-11% in the coming years. This growth is supported by poor road conditions and an increasing vehicle fleet.  

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Michelin Kenya Sdn Bhd, Giti Tire Pte. Ltd., MRF, Pirelli & C.S.p.a, Goodyear Tire & Rubber Industries, Sumitomo Rubber Industries, Ltd., Maxxis Tires Kenya, Kumho Tyre, Apollo Tyres Ltd., Bridgestone Middle East & Africa FZE, and others are looking forward to strengthening their market positions, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the nation?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?