Kenya Tire Market Research Report: Forecast (2025-2030)
Kenya Tire Market Report - By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicle (MHCV), Off-the Road Vehicle, Two Wheeler), By Demand T...ype (OEM, Aftermarket), By Tire Type (Radial, Bias), By Sales Channel (Online, Direct Sales, Multi Brand Stores, Exclusive Outlets), By Price Category (Budget, Economy, Premium), By Season (Summer, All Season), By Tire Size (Tire Size 1, Tire Size 2, Tire Size 3, Tire Size 4, Tire Size 5). Read more
- Tire
- Oct 2024
- Pages 134
- Report Format: PDF, Excel, PPT
Market Insights & Analysis: Kenya Tire Market (2025-30):
The Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30. Due to a lack of domestic tire production, Kenya imports tires from several nations to fulfill their demand. The market has a growing demand for both OEMs and replacement tires which is highly influenced by urbanization in various parts of the country and high infrastructure improvements involving economic growth making them some of the most crucial market drivers. Rising income and urbanization are leading to higher vehicle ownership ultimately creating the demand for tires. Infrastructure projects are being developed requiring heavy modes of transport boosting the demand for off-road and commercial tires. For instance;
- According to Kenya National Bureau Statistics, it was observed that the total number of newly registered motor vehicles increased by 20% from 2023.
Major opportunities that can be found in the market are technological advancements creating the need for innovations like making eco-friendly and high-performance durable all-terrain tires presenting growth opportunities. With the development of multiple projects, there is a massive increase in demand which has heavy growth potential. Moreover, the restraints and challenges also play an important part in driving the industry to success or failure. Intense competition is faced by companies from both local and international levels, plus poor road infrastructure in the region rigorously affects the durability of the tires. Inflation and the economic fluctuations in the area cause hindrances in customer pending leading to a reduction in sales of vehicles ultimately reducing the demand for tires. High raw material cost also is one of the major problems to deal with.
| Report Coverage | Details |
|---|---|
| Historical Years | 2020-23 |
|
Base Years
|
2024
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Forecast Years
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2025-30
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| Market Value in 2024 | USD 376 Billion |
| CAGR (2025-30) | 5.7% |
| Top Key Players | Michelin Kenya Sdn Bhd, Giti Tire Pte. Ltd., MRF, Pirelli & C.S.p.a, Goodyear Tire & Rubber Industries, Sumitomo Rubber Industries, Ltd., Maxxis Tires Kenya, Kumho Tyre, Apollo Tyres Ltd., Bridgestone Middle East & Africa FZE, and others |
| Key Report Highlights |
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These scenarios present a great future outlook with steady growth and massive demand, involving opportunities, challenges, and other factors that are further discussed in the report.
Kenya Tire Market Driver:
Population Growth & Rise in Purchasing Power – Growth in the population and rise in the purchasing power of the consumer plays a very significant role in driving the tire industry towards growth and development. The growing middle-class population has increased the demand for cars, which ultimately fuels the growth of the Kenya Tire Market. In a recent population report of 2024, Kenya reached up to 55 million approx. And is expected to reach 65 million by 2030, making more people look for mobility solutions increasing the number of vehicles, and more the production of tires. As development takes place people tend to shift to urban areas which has seen a rapid growth in vehicle density correlating it with an increase in vehicle service which also requires changing tires due to increased traffic and vehicle congestion as per usage from time to time boosting the industry even further.
With a projected GDP of around 5-6%, Kenya’s economy is showing a positive growth trend increasing by the purchasing power of the consumers attracting them to invest in new cars that help in the growth of OEM tires. With the increase in income, people tend to invest in high-quality equipment with better performance, safety features, and comfort which helps the tire replacement market to grow. With higher spending on quality and premium segments, the customer can also avail of multiple benefits like eco-friendly solutions, advanced tire technology, and better fuel efficiency which makes manufacturers more intrigued into innovation resulting in generating better products and fulfilling the growing demand of the industry. For instance;
- According to World Bank data in 2023, Kenya's GDP is estimated at $107.44 billion representing approximately 0.10% of the global economy.
Kenya Tire Market Opportunity:
Technological Advancements – Higher consumer income and a rapidly increasing population have led to its increased demand and use due to the need for high–performance tires. The tire users desire greater tire life, higher speed ratings, improved comfort, better fuel efficiency, and higher tractive capabilities. This opportunity can only be maximized if the manufacturer invests in research and development birth giving innovation to smart tire technologies. So in line with the current global activities, manufacturers are adopting green technology that includes recycled rubber and biodegradable components. This approach also saves on the costs of carrying carbon footprints in addition to having a chance to land government contracts as well as customers who are becoming environmentally conscious.
Sumitomo's sustaining technology represents a significant leap forward in tire innovation, combining advanced materials, AI-driven analysis, and sustainability efforts to create tires that not only last longer but also perform better throughout their lifespan. This technology is already being integrated into products like the ENASAVE NEXTIII and WINTER MAXX O3, showcasing its practical application in enhancing consumer tire performance.
Kenya Tire Market Challenge:
Dependence on Imported Tires Hindering Market Growth – There are very less producers and manufacturers in Kenya’s tire industry which results in heavy reliance on imported tires. This leads the market towards global exposure having multiple problems like global supply chain disruptions, trade barriers, and fluctuations in the International tire prices affecting the domestic demand and supply within the country. This has a direct impact on pricing and profitability. One of the main reasons is fluctuations in the currency, The Kenyan Shilling has high volatility against other international currencies like USD & ERO which affects the cost of imports resulting in unpredictable pricing, and higher cost reduction in market demand due to affordability issues impacting the consumers and reducing the profit margins. One of the major roles in increasing the cost is the tariff and import duties put on the tires increasing the ultimate cost for consumers.
Moreover, the underdevelopment of the local manufacturers limits domestic production leading to more reliability on imports. Due to high capital requirements and regulatory hurdles attracting investments in local tire manufacturing also becomes a hefty task for these local companies limiting growth and development opportunities leading to the production of low-quality and outdated tires that can affect the safety of the end consumers. Addressing these limitations is crucial for the continued growth and expansion of the Kenya Tire Market.
Kenya Tire Market Trend:
Growing Demand for All-Terrain Tires – Current studies show that Kenya’s consumers are shifting more towards all-terrain tires that mostly function in all seasons reducing the cost of having different tires for different conditions. This trend reflects broader changes in vehicle usage patterns, infrastructure development, and lifestyle preferences which are driven by convenience and cost saving. There has been a significant increase in demand for the all-terrain tire with an estimated annual growth rate of around 12-15% in Kenya during recent years. Since there is a high growth seen in the infrastructure development, all-terrain tires are best suited for the job hence increasing the need. One of the key factors helping in the growing demand is Kenya's rich natural landscapes and growing adventure tourism that drives demand for vehicles equipped to handle off-road conditions. Although premium tires may carry a higher price tag compared to standard options, the industry is expected to see increased demand for these products due to their superior durability and comfort in adverse driving conditions.
Kenya Tire Market (2025-2030): Segmentation Analysis
The Kenya Tire Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:
Based on Vehicle Type:
- Passenger Car
- Light Commercial Vehicle
- Medium and Heavy Commercial Vehicle
- Off-Road Vehicle
- Two- Wheeler
The Kenyan Tire Industry segmented by vehicle type shows that Passenger Car has the highest market share in both Value and Volume. It still occupies around 50-55% share of the market. It is predicted to rise at a CAGR of around 8-10% in the estimated period of 2025 to 2030. This growth is due to customer income, new car replacement, urbanization, technology, and the continued replacement demand. Companies currently operating in the market should focus on innovation, pursue strategic partnerships, and expand their distribution channels to effectively meet market demands and consumer needs.
Based on Demand Type:
- OEM
- Aftermarket
The aftermarket demand type segment holds as much as 60-65% market share and therefore is the most dominant type of the tire industry in Kenya. It is estimated to expand with an estimated CAGR of 9-11% for the forecast period of 2025-2030. The factors that contribute to this growth include low-quality roads, growing fleets, and increasing concern for vehicle maintenance. Companies should also build on this growth by expanding and developing other related products to meet the requirements of the customers and also by modernizing other technologies to meet the demands of the customers.
Kenya Tire Industry Recent Developments:
- June 2023: Bridgestone launched Bridgestone Dueler AT002 specifically for local roads and includes high performance and all-terrain to cater to the Kenyan market.
- New distribution centers were established in April 2023 in some of the key areas where MRF is located, including Nairobi, Mombasa, and Kisumu. u.
Gain a Competitive Edge with Our Kenya Tire Market Report
- Kenya Tire Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- Kenya Tire Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address
Frequently Asked Questions
- Market Segmentation
- Introduction
- Market Definition
- Research Process
- Assumptions
- Executive Summary
- Kenya Tire Market Trends & Development
- Kenya Tire Market Dynamics
- Drivers
- Challenges
- Kenya Tire Market Supply Chain Analysis
- Kenya Tire Market Import-Export Statistics
- Kenya Tire Market Regulations, Policies & Product Standards
- Kenya Tire Market Hotspot & Opportunities
- Kenya Tire Market Analysis, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type
- Passenger Car-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Light Commercial Vehicle (LCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Medium & Heavy Commercial Vehicle (MHCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Off-the Road Vehicle -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Two Wheeler-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Demand Type
- OEM-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Aftermarket-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Type
- Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel
- Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category
- Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- By Season
- Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- By Tire Size
- Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Company
- Competition Characteristics
- Market Share & Analysis
- By Vehicle Type
- Market Size & Analysis
- Kenya Passenger Car Tire Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- SUV + Crossover- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Sedan- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Hatchback- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Demand Type- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Tire Type-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel, Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Season- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Size-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Market Size & Analysis
- Kenya Light Commercial Vehicle Tire Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Light Trucks- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Light Buses- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Pickup trucks & Vans- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Demand Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Type-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel, Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Season- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Size-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Market Size & Analysis
- Kenya Medium & Heavy Commercial Vehicle Tire Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Trucks- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Buses- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Demand Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Type-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel, Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Season- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Size-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Market Size & Analysis
- Kenya OTR Vehicle Tire Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Earth Moving Equipment- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Material Handling Equipment- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Agricultural Equipment- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Demand Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Type-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel, Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Season- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Size-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Market Size & Analysis
- Kenya Two-Wheeler Tire Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Units Sold (Thousands)
- Market Share & Analysis
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Mopeds & Scooters- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- Motorcycle- Market Size & Forecast 2020-2030F, Units Sold (Thousand)
- By Demand Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Type-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Sales Channel, Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Price Category-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Season- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Tire Size-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- By Vehicle Type- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Market Size & Analysis
- Kenya Tire Market Key Strategic Imperatives for Success & Growth
- Competition Outlook
- Company Profiles
- Michelin Kenya Sdn Bhd
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Giti Tire Pte. Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- MRF
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Pirelli & C.S.p.a
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Goodyear Tire & Rubber Industries
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Sumitomo Rubber Industries, Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Maxxis Tires Kenya
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kumho Tyre
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Apollo Tyres Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Bridgestone Middle East & Africa FZE
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- Michelin Kenya Sdn Bhd
- Company Profiles
- Disclaimer
MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:
1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.
2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.
3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.
4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making
