Press Release

Kefir Market Growth is Predicted to Reach USD 3.45 & Record 6.15% CAGR During 2030

The Global Kefir Market size was valued at USD 2.03 billion in 2023 and is expected to reach USD 3.45 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.15% during the forecast period, i.e., 2024-30, cites MarkNtel Advisors in the recent research report. The rising inclination of individuals towards healthier food & drinks to attain overall well-being has resulted in the increasing adoption of probiotic drinks such as Kefir. A significant number of consumers across various countries are dealing with gastrointestinal issues and other health issues, owing to which consumer spending on healthcare is consistently rising. As per the Organization for Economic Cooperation and Development (OECD), healthcare spending by an individual in Germany stood at approximately USD 8,011 per capita during historical years. Therefore, to minimize these consistent expenses, customers across the globe are opting to take care of their health and actively consuming healthier food & drinks, boosting the Global Kefir Market.

Furthermore, there is an increasing occurrence of lactose intolerance among the inhabitants. As a result, individuals suffering from these ailments are looking out for products, including kefir, that fulfill the body's nutritional needs, supporting market growth. Additionally, there is an emerging trend of veganism, owing to which, the genZ population is increasingly seeking non-dairy food & beverage products. Therefore, to cater to this growing need, the leading companies in the market are gradually shifting their focus towards non-dairy soy-based kefir.

Moreover, companies are increasingly organizing health awareness programs to educate consumers about the importance of adequate food & beverage products. These awareness campaigns are further elevating the demand for functional kefirs across the globe. Along with this, the leading market players are actively introducing new products to the market to gain the attention of consumers looking for nutrient-rich food & beverage products. These top companies are substantially allocating funds for R&D to create probiotic offerings, which would further continue to attract consumers in Europe & North America region during the forecast period, further states the research report “Global Kefir Market Analysis, 2024.”

Global Kefir Market Segmentation Analysis

Organic Kefir Contributes Majority of Market Share

Based on the form segment, the market is further bifurcated into Organic Kefir and Conventional Kefir. Between these two, the robust popularity of organic products has resulted in the organic category experiencing robust market growth. Organic kefir is an ideal choice for health-conscious consumers who prioritize natural & additive-free products. By avoiding synthetic additives, pesticides, and GMOs, consumers promote wellness through their diet. Choosing organic-certified options like kefir assures ethical farming practices, such as sustainable agriculture & animal welfare standards, which align with concerns about environmental sustainability issues, a significant added benefit of this product.

Europe Leads the Global Market in Terms of Revenue Growth

The Global Kefir Market is dominated by Europe in terms of market share, as the demand for probiotic beverages and foods surged in this region. Eastern Europeans have a strong affinity towards kefir due to its digestive health advantages, leading to widespread consumption of this yogurt-like drink during all meals across these regions. Germany has also boosted its popularity by promoting immune-boosting properties along with digestion aid benefits. Probiotics are now an essential part of many people's diets, including affluent families, and young or nuclear groups worldwide, owing to their current trendiness & potential health benefit claims in the region.

Moreover, in the UK, there is a growing preference among consumers for digestive supplements containing strong bacterial strains and high quantities of colony-forming units that promote the colonization of beneficial gut bacteria. As a result, sales of probiotics such as kefir have soared.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Lifeway Foods, Inc., The Hain Celestial Group, Inc. (The Greek Gods), Nestlé S.A, Danone S.A, Green Valley Creamery, Maple Hill Creamery, LLC, Emmi AG (Redwood Hill Farm & Creamery), Biotiful Gut Health, Evolve Kefir, Fresh Made Dairy, Liberte Les Produits De Marque Inc., Valio Ltd., Nourish Kefir, Babushka Kefir, Courtyard Farms, and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the globe?
6. How have the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?