Press Release

Asia-Pacific Probiotics Supplement Market to Escalate Due to the Rising Gut Health Issues

The Asia-Pacific Probiotic Supplement Market is projected to grow at a CAGR of around 5.27% in the forecast period of 2023-28, says MarkNtel Advisors in their recent research report. Various factors contributing to the growth of the market are increasing awareness among customers about the benefits of probiotics supplements with a healthy diet. Additionally, the increased health concerns since the pandemic due to the spread of various diseases in the region also shifted their preference towards probiotic supplements to enhance their gut health and immunity.

The majority of people nowadays attend gyms and participate in various sports activities, as well as paying attention to their diet's quality and nutritional value. As a result, the demand for probiotic-rich foods has risen substantially in recent years. Fitness enthusiasts consume probiotic yogurt most often since it contains 90-500 billion CFUs per serving. As a superfood, it can help people lose weight, improve their gut health, and boost their immunity. Thus, the majority of supermarkets & hypermarkets in APAC countries now stock well-known yogurt brands for savvy customers, fueling the probiotics supplements in the region.

Besides, in many parts of India, Japan, and some developing countries, the burden of a variety of diseases caused by nutritional deficiency is rising. Probiotics can be one of the most effective ways to combat malnutrition & other diseases caused by a lack of adequate nutrition. They promote a healthy balance of good bacteria in the gut, assisting with proper digestion & nutrient absorption. As millennials embrace customized dietary solutions to meet their changing nutritional needs, industry participants are focusing their efforts on the female demographic in particular

Furthermore, the increasing research & development by various companies Yakult, Nestle, etc., for the launch of new products for the gastrointestinal diseases prevalent in the region would lead the market growth in the future, further states the research report, "Asia Pacific Probiotic Supplement Market Analysis, 2023-2028."

Increased Consumption of Fast Food Led to the Poor Digestive Health

Based on the diseases, the market is bifurcated into Digestive Health, Irritable Bowel Syndrome (IBS), Oral Diseases, Immunity-based Diseases, and Others. The increasing digestive health issues, such as constipation, lactose intolerance, etc., in the Asia-Pacific region due to poor eating habits & lifestyle have escalated the demand for probiotics supplements. Moreover, digestive health issues could also lead to severe health problems like intestine cancers, anal fissures, osteoporosis, hemorrhoids, etc. Therefore, consumers are inclined more toward adding probiotic supplements to their diet. Further, the growing awareness among customers about the variety of products available in the market would enhance the sales of these supplements in the forecast period.

Increased Investment in R&D by Companies Enhanced the Growth of China

Geographically, China held a significant share in the Asia-Pacific region during the historical period, owing to the rising demand for probiotic supplements among customers to enhance gut health diseases & the intestine's immunological barrier. Additionally, the launch of specialized products by the leading companies for infant, adult, women, and elderly populations in the region has helped the market to gain traction. Moreover, the surging focus of the Chinese government on the R&D of probiotics products has been a major growth driver for the expansion of the Probiotics Supplement market.

Additionally, the Probiotic Supplement market in China is expected to grow rapidly due to the expansion of probiotics industries, a consumer preference for cautious diets, and the widespread adoption of probiotic supplements by people of all ages during the forecast period.

Key Competitors

According to MarkNtel Advisors, the leading players in the Asia-Pacific Probiotic Supplement Market are Kerry Group, DuPont de Nemours, Inc. Chr. Hansen, BioGaia, Probi AB, Bayer Group, Novartis, Vitakem Nutraceuticals Inc., ProbioFerm, Probium, Dr. Joseph Mercola, Chr. Hansen Holding A/S, Yakult Honsha, Archer Daniel Midland Company, I-Health, Inc., The Procter & Gamble Company.

Key Questions Answered in the Study

1. What are the current & future trends in the Asia-Pacific Probiotic Supplement Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various countries, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the Asia-Pacific Probiotic Supplement Market?
5. What are the customer orientation, purchase behavior, and expectations from product providers/manufacturers across various regions?

Market Segmentation:

1. By Distribution Channel (Health & Beauty Specialty Stores, Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Via E-commerce Players, Supplier Selling Via Own Websites)
2. By Diseases (Digestive Health, Irritable Bowel Syndrome (IBS), Oral Diseases, Immunity-based Diseases, Others)
3. By Form (Solid Form, Tablets, Capsule, Gummies, Powder, Chewable, Others)
4. End Users (Infants (Upto 3 Years), Kids (3.1 to 15 Years), Adults (16-35 Years), 36-50 Years, 51-65 Years, Above 66)
5. By Region (China, Japan, India, South Korea, Australia)