Press Release

Indonesia Headphones & Earphones Market Size is Anticipated to Cross USD 1 Billion Mark by 2030

Indonesia Headphones and Earphones Market size is estimated to exceed USD 1 billion by 2030 and it is projected to grow at a CAGR of about 4.52% during 2024-30, cites MarkNtel Advisors in a recent research report. Market expansion is associated with the growing acceptance of smart devices, the surge in digital entertainment, continuous technological advancements, and the swift increase in mobile penetration.

The digital entertainment sector, including the flourishing live-streaming apps and gaming platforms in the country, is experiencing significant growth. This is attributed to the sizable, youthful, and tech-savvy population, coupled with the heightened levels of internet penetration. According to the World Bank, internet penetration has reached about 77% in 2023 from around 62.10% in 2021. This substantial increase underscores a broader trend of heightened digital engagement across the population. The expanding landscape of digital entertainment, characterized by a surge in online streaming and gaming activities, is driving the demand for audio accessories such as headphones and earphones to provide immersive experiences to consumers.

Furthermore, the widespread incorporation of consumer electronics in both home and office environments has positively influenced industry growth in recent years. With wireless technology becoming more readily available, the dependence on physical connections is decreasing. In response to this shift, manufacturers have innovated wireless technologies, allowing for the creation of headphones with outstanding audio quality, ultimately contributing to the overall expansion of the market in recent years.

Moreover, the continuous technological advancements in headphones and earphones are fueling an increasing consumer demand for both high fidelity and style. Features such as Near-Field Communication (NFC) and Active Noise Cancellation (ANC) are cutting-edge innovations designed to enhance users' listening experiences and provide seamless connections to their music players. These types of innovations are estimated to propel the growth of the headphones and earphones market in the forecast period, further states the research report, “Indonesia Headphones and Earphones Market Analysis, 2024.”

Segmentation Analysis

Wireless Headphones & Earphones to Hold Prominent Share of the Market

Based on the connectivity, the market is further bifurcated into, wired, and wireless. Among them, wireless headphones and earphones are poised to dominate the market in the coming years, primarily driven by the flourishing gaming industry, health and fitness trends, and the increasing disposable income of consumers.

The gaming sector has experienced substantial growth in recent times, propelled by collaborative efforts among gaming companies, the development of e-sports, and government initiatives. For instance, in 2023, Agate International, a leading technology company and game developer in Indonesia, partnered with PQube, an international publisher, to provide a deep gaming experience to captivate players. This strategic partnership aims to empower Indonesia's expanding e-sports and live-streaming ecosystem. As a result, these developments have fueled the gaming industry in the country, leading to a heightened demand for wireless headphones and earphones to cater to the immersive gaming experiences, multi-player engagements, and online gaming preferences of consumers.

Furthermore, the increasing awareness of stress and mental health, the growing influence of social media, and a shift towards preventive healthcare are expected to enhance health and wellness practices among the public in the coming years, which is anticipated to enhance the market size during 2024-2030.

Online Sales Channel Expected to Lead the Market

Based on the sales channel segment, the market is further bifurcated into, online and offline. Off them, the online segment is expected to dominate the market share in the forecast period, driven by the widespread use of digital technology, online transactions, and the flourishing social commerce. The public's increasing adoption of digital technology has been evident in recent years, fueled by various factors such as government initiatives, improved internet accessibility, and a rise in digital payment adoption.

This substantial increase in the adoption of digital technology has significantly transformed consumer behavior and shopping preferences. As a result, the online segment has witnessed a notable increase in market share, driven by the convenience and simplicity associated with online shopping, coupled with the diverse array of options available on digital platforms.

Furthermore, the expanding realm of social commerce encompasses the purchase and sale of tangible goods through various social media platforms like TikTok, BBM, Facebook, Instagram, Line, and WhatsApp. This trend is anticipated to contribute to the growth of online sales in the market in the foreseeable future.

Competitive Landscape

With strategic initiatives such as; mergers, collaborations, and acquisitions, the leading companies, including Xiaomi Corp, Samsung Corp, BBK Electronic Corp Ltd., Apple Inc., Shure, Harman International, Koninklijke Philips N.V., Anker, Bose Corporation, and others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How have the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?