Press Release

India Whey Protein Market to Reach USD 125.2 Million & Grow at a CAGR of Around 5.08% During 2024-2030

The India Whey Protein Market size was valued at USD 92.03 million in 2023 and is projected to reach USD 125.2 million by 2030. The market is projected to grow at a CAGR of 5.08% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. This is being reinforced by the presence of overweight and obese consumers across the country. The obesity problem has now been found to increase the risk for several diseases and health issues, like heart disease, diabetes, high blood pressure, high cholesterol, and digestive issues, among others. Hence, there has been an upsurge in the number of individuals who have become conscious of their health and physical fitness.

Customers, who are keen on gaining muscle and losing weight are focusing on comprising protein supplements actively like whey in their diet. Proteins take an active part in managing weight, act as a satiety enhancer, maintain lean muscles, boost metabolism, and thus help to remain healthy by reducing the risk of diseases. Moreover, a greater part of the health & fitness-conscious Indians are also inclined towards the gym culture. Nowadays, most gym trainers advise individuals visiting gyms to include whey protein in their diet and practice periodic workouts to support muscle growth & recovery.

Moreover, the influence of social media platforms, celebrities, sportspersons, etc., recommending fitness and wellness products has also contributed to the popularity of whey protein supplements among Indian consumers, particularly the younger age group. Also, notable individuals partnering with brands have aided in endorsing and consuming whey protein supplements in India, leading to the growth of the market, further states the research report, “India Whey Protein Market Analysis, 2024.”

India Whey Protein Market Segmentation Analysis

Whey Protein Isolate (WPC) Dominated the India Whey Protein Market

Based on the product type segment, the market is further categorized into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), and Whey Protein Hydrolysate (WPH). Owing to the high concentration of protein in whey protein isolate, they are more preferred among consumers as compared to whey protein concentrate and hydrolysate. Also, this form contains a comparatively lower volume of carbs & fats, which also helps in satisfying the needs of the lactose-intolerant population. Various advantages are associated with whey protein isolates over other whey proteins, such as less fat, cholesterol, carbohydrate, and calories, which has further lifted their demand across several fitness-concerned populations and health-conscious customers.

In addition to several other parameters, the extended reach of smartphones has allowed more people in India to access digital health and wellness apps impacting their lives with services regarding calorie counting and counseling on nutrition & fitness. As whey protein effectively helps in completing the protein intake requirements, it has been mainly suggested in these diet plans. Consequently, the consumption of whey protein isolates in India has soared, which, in turn, has augmented the India Whey Protein Market growth.

Sports Nutrition Dominated the India Whey Protein Market

Based on the application segment, the market is further categorized into Sports Nutrition, Food & Beverage, Dietary Supplements, and Animal Feed. Among these, Sports Nutrition accounted for the largest market share in the India Whey Protein Market. Growing health awareness, the discovery of new talents by Indians across different sports, increased support received from the government in the form of conducive policies, and the developing sports infrastructure have led to a significant rise in participation in sports and other physical activities by the Indian population. This population section has begun to increasingly access whey proteins for either building or maintaining muscle mass or enhancing sports or physical performance. Thus, the Whey Protein Market for sports nutrition in India is growing at a substantial rate.  

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Glanbia plc, Bright Life Care Private Limited, Explosive Whey, Parag Milk Foods Limited, AS-IT-IS Nutrition, Nestle S.A., BellRing Brands, Inc., Naturell India Pvt. Ltd., Trojan Group, Iovate Health Sciences Inc, and Others, are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the India Whey Protein Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?