Global Whey Protein Market Research Report: Forecast (2024-2030)

Market Definition

Whey protein is a high-quality protein derived from whey, the liquid portion of milk that separates during cheese production. It is rich in essential amino acids and bioactive compounds, making it a popular dietary supplement for muscle building, weight management, and overall health & fitness.

Market Insights & Analysis: Global Whey Protein Market (2024-30):

The Global Whey Protein Market size was valued at USD 6.5 Billion in 2023 and is projected to reach USD 19.2 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9% during the forecast period, i.e., 2024-30. The Whey Protein Market has expanded, attributed to the increasing number of overweight and obese populations across the globe. For instance, according to the World Health Organization, globally in 2022, about 2.5 billion adults aged 18 years and older were overweight and of these, 890 million were living with obesity. Further, as per the World Obesity Federation, it has been estimated that by 2030, about one billion people globally, including 1 in 5 women & 1 in 7 men, will be living with obesity.

Obesity & overweight pose a threat to digestive health and can lead to the development of various gastrointestinal diseases, such as Gastroesophageal reflux disease (GERD), Barrett’s esophagus (BE), erosive esophagitis, constipation, indigestion, and others. Whey protein aids weight management by increasing satiety, preserving lean muscle mass, and enhancing metabolic rate. This assists them to remain healthy and prevent the risk of diseases to a minimum. As a result, individuals have started incorporating whey protein into a balanced diet and exercise regimen for effective weight loss and maintenance. With that, the Global Whey Protein Market has witnessed growth.

Further, increasing disposable personal income has contributed to the growth of the Whey Protein Market. High disposable income allows individuals to spend more for their health. It enables individuals to afford premium-priced whey protein products. Consequently, manufacturers also aim to provide these well-off consumers with higher-quality whey protein offerings, specialized formulations, and premium packaging, potentially driving growth and innovation in the Global Whey Protein Market.

Global Whey Protein Market Driver:

Growing Health Consciousness to Thrive the Industry Growth – Increased awareness about health & fitness, coupled with the desire for muscle gain, weight loss, and overall well-being has led consumers to integrate protein supplements like whey into their diets proactively. The numerous health benefits of whey protein, including its pivotal role in muscle building, weight management, and immune system support have propelled its demand among these health-conscious individuals. It is a versatile option that aligns with diverse dietary preferences and fitness goals.

In addition, personal trainers in Gyms and fitness centers often recommend whey protein to their clients as part of their nutrition and workout routines. This recommendation from fitness professionals has fueled the adoption of whey protein among health-conscious individuals seeking to optimize their performance and achieve their fitness goals. As a result, the Global Whey Protein Market has witnessed growth.  

Global Whey Protein Market Opportunity:

Growing Preference for Customized Whey Protein Solutions – As consumers increasingly seek customized solutions to optimize their health and wellness goals, the companies have started offering personalized or customized whey protein products as well. For example, a personalized nutrition company Gainful offers personalized protein powder, including whey based tailored to individual needs & preferences. The company does so, based on a questionnaire about fitness goals, dietary restrictions, and lifestyle.

Another company, TrueNutrition also allows to create custom protein blends by selecting from various protein sources, including whey. These personalized whey protein solutions play an essential role for maintaining a healthy weight and lifestyle. Their demand is particularly increasing among those health and fitness-focused consumers who already include protein powder in their diets and want to more effectively achieve their goals with personalized whey protein solutions, thereby driving the market growth.

Global Whey Protein Market Challenge:

Shift in Consumer Preferences Towards Non-Animal Protein Sources – Due to health, environmental, and ethical reasons, more consumers particularly millennials have started adopting plant-based protein, as an alternative to animal-based whey proteins. Products comprising plant-based proteins, such as GNC Soy Protein Powder, Indus Hemp Protein Powder, etc., offer allergen-friendly, environmentally sustainable alternatives to traditional dairy-derived whey. This is appealing to vegans, those with lactose intolerance, and environmentally conscious consumers. With a diverse range of sources & additional nutrients, they provide functional versatility & nutritional benefits beyond just protein content.

Also, the suitability of these products for athletes and fitness enthusiasts contributes to their increasing demand as alternatives to animal-based whey proteins. For example, Nakpro Vegan Plant Protein Powder with pea protein & brown rice protein is a completely natural product and the perfect lactose-free protein powder, also suitable for athletes & fitness enthusiasts. Top of FormAs a consequence, the demand for whey protein is affected, negatively impacting the overall Whey Protein Market.  

Global Whey Protein Market (2024-30): Segmentation Analysis

The Global Whey Protein Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024–2030 at the global level. In accordance to the analysis, the market has been further classified as:

Based on Application

• Sports Nutrition
• Food & Beverages
• Dietary Supplements
• Animal Feed

The Sports Nutrition segment of the Whey Protein Market is anticipated to grow with the highest market share over the forecast period. Due to heightened health awareness and the widespread accessibility of fitness resources & organized sports programs, there is an increased participation in sports and other physical activities. For instance, as per the UK Government, in 2022, in England, 63.1% of adults over the age of 16 were engaged in 150 minutes or more of moderate-intense physical exercise per week, up from 61.4% in 2020. These individuals provide opportunities for the adoption of whey proteins to build or maintain muscle mass and ultimately improve their sports or physical performance.

Additionally, major organizations such as the International Society Of Sports Nutrition (ISSN), British Nutrition Foundation, etc., have underscored the importance of protein intake for exercising individuals or those who are active regularly. This has further driven the popularity of whey protein products among athletes, fitness enthusiasts, and active individuals and has contributed to the growth of the sports nutrition segment in the Global Whey Protein Market.

Based on the Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Pharmacies
• Specialty Stores

Online Stores experienced the highest growth in the Global Whey Protein Market. Online stores are gaining prominence owing to the increasing penetration of the internet & smartphones, affordable data plans, and improved network coverage, i.e., which has resulted in a surge in online shopping for daily needs, including whey protein products. Individuals can conveniently browse a wide variety of whey protein products from both domestic & international brands, including niche or specialized variants, compare prices, read product descriptions, & access customer reviews all in one place. Moreover, since online platforms frequently offer discounts, deals, and promotional offers on different products, including whey protein products, consumers find competitive pricing and often benefit from exclusive online discounts, bundle offers, or loyalty programs. 

Further, by leveraging online platforms, companies can reach consumers directly, expand their reach, target niche markets, and offer personalized shopping experiences, driving sales growth in the whey protein market. Hence, considering the aforementioned factors, the online stores category is expected to witness prosperity during the forecasting years.

Global Whey Protein Market (2024-30): Regional Projection

Geographically, the Global Whey Protein Market expands across:

• North America
• South America
• Europe
• The Middle East & Rest of Africa
• Asia-Pacific

North America accounts for the largest share of the Global Whey Protein Market. The dominance has been attributed to the presence of a large number of obese and overweight individuals in the region. For instance, as per the Centers for Disease Control and Prevention (CDC), all the US states and territories had an obesity prevalence higher than 20% in 2022 which indicates that more than 1 in 5 adults were obese. This was due to poor dietary habits, sedentary lifestyles, and environmental influences such as food marketing and access to unhealthy foods. With growing awareness of the ill effects of obesity on health, there has been increased adoption of whey protein products for weight management and healthy lifestyle in the region. As a result, the North America Whey Protein Market has witnessed growth. 

 Global Whey Protein Market Recent Development:

• 2024: Nestlé SA debuted its first precision fermentation dairy protein powder, an animal-free and lactose-free whey isolate product dubbed Better Whey under the Orgain brand in the US.
• 2024: SCI-MX, launched a new Clear Whey Protein Isolate in the UK.

Gain a Competitive Edge with Our Global Whey Protein Market Report

• Global Whey Protein Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Global Whey Protein Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.