Press Release

A USD 2.2 Billion India Water Purifier Market to Witness an Estimated CAGR of 14.8% During 2024-30

India Water Purifier Market size was valued at around USD 2.2 billion in 2023 and is anticipated to grow at a CAGR of about 14.8% during the forecast period of 2024-30, cites MarkNtel Advisors in their recent research report. The Indian Water Purifier Market is noticing a significant growth pushed by the health risk due to the contaminated water. Rising population and urbanization cause water pollution, and consuming that water can cause several diseases like cholera, dysentery, and typhoid. Consumers are becoming more concerned about water quality and its impact on health. This growing awareness of safe and clean drinking water led to the rise in demand for water purification systems in India.

However, the market still has to encounter a few challenges. The high initial cost is the major obstacle as it restricts few consumers, particularly from the lower-income group. This financial barrier limits the adaptation of advanced water purifier systems. Moreover, the difficulties in selecting the best quality and good after-sale service offered by a variety of companies can also create confusion and hamper consumer trust and loyalty. But at the same time, addressing these issues can be an emerging opportunity in the market. Introducing a new and relatively lower-cost purifier can open up the door for future growth & expansion for the top market players.

Furthermore, the market is seeing a growing interest in multi-stage filtration systems, as well as compact and portable models. These advanced solutions align with consumer needs and preferences by easing a range of contaminants through multiple filtration stages. The integration of smart technologies with the traditional water filtration method has accelerated the growth of the India Water Purifier Market.  These developments together will develop a positive landscape for further growth & expansion of the water purifier industry in the country, driven by both consumer needs and technological advancements, further states the research report, “India Water Purifier Market Analysis, 2024.

Segmentation Analysis:

Reverse Osmosis (RO) Segment Emerges as a Preferred Technology

Based on technology, the market is further bifurcated into Reverse Osmosis (RO), Ultraviolet (UV), Gravity Based, and Others (Water Softener, Sediment Filter). Among all Reverse Osmosis (RO) dominates the India Water Purifier Market. RO technology is capable of eliminating almost every kind of contaminant like micro-organisms, heavy metals, pesticides, and other dissolved solids & impurities. This feature of cleaning and making water safer for drinking enables RO technology to capture the major market share. It is also anticipated that the Reverse Osmosis (RO) segment will witness higher revenue growth during the forecast period due to the high projected market demand. Ultimately, all these positive aspects of the RO segment are anticipated to drive the growth & expansion of the Water Purifier Industry in the country.

Residential Sector Leads Water Purifier Industry  

The residential sector shows the fastest revenue growth in India Water Purifier Market due to the growing cognizance about the benefits of clean and hygienic water among the customers. People are extra fitness conscious and concerned regarding diseases related to contaminated water, which is driving the demand for smart water purifiers that are geared up with superior technologies. As consumers are becoming more health conscious, they are ready to make investments in water purification systems to live healthful and hygienic. Thus, demand for water purifiers from the residential sector is growing rapidly, which is in the end augmenting the segmental revenue growth.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Eureka Forbes, Kent RO Systems Limited, Hindustan Unilever Limited, Tata Chemicals Limited, Ion Exchange, Blue Star, Nasaka, Livpure, LG, A.O. Smith Corporation, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?