Press Release

Rapid Adoption of LED Screens for Advertising to Boost the GCC Digital Out-of-Home Market Growth

The GCC Digital Out-of-Home (DOOH) Advertising Market is projected to grow at a CAGR of around 21% during the forecast period, 2022-27, says MarkNtel Advisors in their recent research report. In DOOH advertising, brand visibility & consumer recall increase conversions to sales. Thus, end-users across the GCC are rapidly embracing DOOH advertising, creating engaging advertisements for congested areas such as public transportation infrastructure, highways, malls, and stadiums.

Moreover, due to the introduction of digitalized services in sectors, such as retail, hospitality, real estate, and automotive, a significant escalation is witnessed in the digital out-of-home industry. DOOH services enable advertising in places where traditional advertising mediums such as newspapers & television are not included in the daily routine or are not available. Such locations for this advertising include public spaces, ATMs, restaurants, etc., hence increasing the brands' reach to their customers.

Additionally, owing to a rise in the presence of shopping spaces in the region that has increased competition among brands has uplifted the demand for digital OOH advertising by retailers to promote their brand existence. Therefore, to achieve high ad recalls & brand associations, there is an escalated deployment of digital mupis & billboards to aware visitors of attractive discount offers & new product launches at retail stores.

Furthermore, the amplified installation of digital billboards at bus stations, airports, transit, etc., has also enhanced the growth of the DOOH market in the GCC, further states the research report, "GCC Digital Out-of-Home (DOOH) Advertising Market Analysis, 2022."

Surging Deployment of Digital Billboards in the Region to Strengthen the Market Growth

Based on the type, the market is classified as Billboards/LED Screens, Street Furniture, and Transit. Among them, the Billboards/LED Screens type holds the highest market share during 2017-2022, owing to their continuous deployment by major market leaders. Due to higher brand visibility to pedestrians & visitors, several locations that are majorly used to install digital billboards are highways, across streets, museums, parks, etc., as they also allow to enhance the revenue of end-users by converting viewers into sales.

The billboards that are majorly installed in the region belong to a size of around 1800mm x 1200mm and are commonly installed in railway stations, bus stops, and shopping malls to connect with visitors. Furthermore, digital billboards assist the advertising industry in addressing traditional advertising issues such as go-live time& slot availability. Because of the limited space available in public spaces, transit areas, and so on, bulletins are the most effective type of billboard to use in these areas. Hence, this allows the end-users to increase product or service awareness among customers & aids to generate business revenues.

Saudi Arabia to Dominate the GCC Digital Out-of-Home Advertising Market

Geographically, Saudi Arabia accounted for the major market share in the GCC Digital Out-of-Home (DOOH) Advertising market during the historical years. The benefits of enticing customers' attention through creative advertisements, as well as increasing brand awareness, have led to the country's adoption of digital OOH advertising. Furthermore, advertisements for weather forecasts, current events, new product launches, sale offers, and others at locations such as railways, metro lines, and malls contribute to the growth of the DOOH market in Saudi Arabia.

Additionally, the introduction of DOOH advertisements in taxis across the country provides an opportunity for the Saudi market to grow in the forecast year, reveals MarkNtel Advisors in their research report, "GCC Digital Out-of-Home (DOOH) Advertising Market Analysis, 2022."

Key Competitors

According to MarkNtel Advisors, the leading players in the GCC Digital Out-of-Home (DOOH) Advertising Market are JCDECAUX SA ELAN Media, HyperMedia FZ LLC, Emirates Neon Group, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Daktronics Inc., Mubashir, Lifeonscreen, Al Arabia, Wave Media, and Others.

Key Questions Answered in the Study

1. What are the current & future trends in the GCC Digital Out-of-Home (DOOH) Advertising Market?
2. How has the industry been evolving in terms of geography & service adoption?
3. How has the competition been shaping across various countries, followed by their comparative landscape?
4. What are the key growth drivers & challenges for the GCC Digital Out-of-Home (DOOH) Advertising Market?
5. What are the customer orientation, purchase behavior, and expectations from service providers across various regions?

Market Segmentation:

1. By Type (Billboards/LED Screens, Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels) & Transits)
2. By End User (Retail, Real Estate, Financial Services, Government, Automotive & Others (Education, Healthcare, etc.).
3. By Location (Highways/Bridges, Roadside Mupis, Roadside Lamp Posts, Gas Stations, Malls, Stadiums, Public Transport Stations & Others (Supermarket/Hypermarket, Vehicle Based Advertising, etc.))
4. By Country (The UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar)