Press Release

Demand for Bathroom and Kitchen Sanitary Fittings to Upscale Due to the Expansion of Construction Sector

The GCC Bathroom and Kitchen Sanitary Fittings Market is projected to grow at a CAGR of around 8.54% during the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The market growth imputes to the rising construction activities, including hotels, residential complexes, corporate offices, etc. Tourism is one of the fastest-growing sectors in the GCC region. Countries like the UAE, Oman, and Saudi Arabia actively encourage medical tourism, business & leisure travel, etc., by providing easy visa clearance, world-class hospitality services, etc.

Consequently, there's a mounting influx of foreign visitors in these countries. For instance, in 2022, the UAE welcomed nearly 14.36 million visitors, i.e., a rise of approximately 7.28 million in 2021, and the hotel occupancy rate was more than 70% in 2022, cites the Dubai Department of Economy and Tourism. These developments have been encouraging the establishment of new hotels & resorts for commercial & cultural purposes by hotel groups like Ciel, Jumeriah, and others, thereby pushing the demand for bathroom & kitchen sanitary fittings.

Furthermore, Saudi Arabia & Qatar have set the target of increasing their tourist footfall annually by around 100 million & 6 million, respectively, by 2030, and for it, they are encouraging leisure activities, adventure sports, etc. As a result, Aman Hotel, Armani Hotels, etc., are expanding their hotel chains in these countries. As per the announcements from the Future Hospitality Summit 2023, Saudi Arabia is leading in terms of hotel construction with an investment of approximately USD1 trillion & around 315,000 hotel rooms in the pipeline, likely to be completed by 2030. It would amplify the demand for bathroom & kitchen sanitary fittings. This, in turn, would fuel the growth of the GCC Bathroom & Kitchen Sanitary Fittings Market in the upcoming years.

Additionally, several initiatives launched by the government of the GCC countries, coupled with growing investments made by the local real estate developers in housing projects to increase the home-ownership rates, would also proliferate the demand for bathroom & kitchen sanitary fittings. In 2022, the Public Authority for Housing and Welfare of Kuwait announced plans to build over 250,000 housing units in the next 15 years.

Hence, the rise in construction activities across the GCC countries, contributed by the rising tourism & expatriate population would beef up the industry in the forecast period, further states the research report, “GCC Bathroom & Kitchen Sanitary Fittings Market Analysis, 2023.”

Bathroom Sanitary Fittings to Witness a Considerable Growth

Based on the type, the market is bifurcated into Bathroom Sanitary Fittings (toilet seats, faucets, showers & hand showers, accessories, and wall cabinets) and Kitchen Sanitary Fittings. Of them all, the demand for Bathroom Sanitary Fittings is expected to rise in the coming years due to a surge in construction projects, including residential buildings, commercial complexes, hotels, and infrastructure development such as airports & stadiums.

These projects drive the demand for faucets as they require high-quality plumbing fixtures for bathrooms & kitchens. Faucet manufacturers have been introducing innovative features such as touchless operation, water filtration systems, and smart home integration, which enhances the demand for faucets in the region owing to the presence of high disposable income among the population.

Moreover, the population of GCC countries has been consistently growing, driven by a rise in the expatriate population, further attributed to the surge in the construction of residential buildings. Thus, with an increasing number of households, the demand for bathroom sanitary fittings is projected to surge, thus instigating the market expansion in the coming years as well.

Saudi Arabia to Hold a Considerable Share in the GCC Bathroom & Kitchen Fitting Market

Geographically, the GCC region expands across the UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain. Among them, Saudi Arabia is projected to hold a considerable share in the GCC Bathroom & Kitchen Fitting Market owing to the rising domestic & expatriate population, the presence of religious sites & other tourist attractions places.

The existence of religious sites in Mecca & Medina has been playing a key role in attracting a significant number of tourists from international countries. The arrival of tourists & government measures to increase the tourism industry have further led to the surge in the construction of new hotels. Hence, the government is developing numerous tourism projects like the Neom City, AMAALA, The Red Sea Project, etc., to raise the economic contribution of the tourism sector from 3% of GDP to 10% by 2030.

Thus, the construction of new hotels would require a large number of bathroom & kitchen sanitary fittings, such as faucets, showers, toilets, etc., further contributing to elevating the overall market share.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Roca Sanitario S.A., Jaquar Group, Grohe AG, Utopia Bathroom, Kohler Co., Geberit AG Group, Villeroy & Boch, Delta Faucet Company, Gessi SPA, DornBracht and others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?