Press Release Description

Growing Health Concerns Prompt the Probiotics Supplements Market Growth in Europe

The Europe Probiotics Supplements market is expected to grow at a CAGR of around 4.78% during the forecast period, 2023-28, says MarkNtel Advisors in their recent research report. The factors responsible for the market growth are altering consumer dietary habits, which has increased the diseases such as diabetes, liver issues, and so on. This further heightened the use of probiotic supplements in daily food. In addition, the expanding knowledge of probiotic-based meals & the rising health concerns for gastrointestinal ailments are some of the important aspects that have contributed to the expansion of probiotics supplement in the region.

Moreover, probiotic supplements are crucial in Europe since they protect consumers from a variety of illnesses like gastroesophageal reflux disease (GERD), Crohn's disease, gastroenteritis, and others, driving the rising demand for probiotic supplements in the region. Furthermore, the major players such as Nestle & Danone, operating in the Europe Probiotic Supplements market, are increasing their presence in the countries such as Germany, Italy, Switzerland, etc., which has stimulated the market growth.

Besides, major probiotic companies, such as Probi, Danone S.A., PepsiCo Inc., etc., have expanded their manufacturing facilities across the region. Therefore, the rising number of collaborations between the manufacturers for developing probiotic supplements across the region would elevate the market growth in the coming years. For instance:

  • In 2021, Probi collaborated with Oriflame, a multinational company in Sweden. Through this collaboration, they launched a new probiotic supplement to improve gut health problems.

Online Stores Held a Significant Growth in the Europe Probiotic Supplement Market

Based on the distribution channel, the market bifurcates into Pharmacies, Health & Beauty Specialty Stores, Supermarket & Hypermarket, Convenience Stores, and Online Stores. Among them, the online segment captured a notable growth rate in the Europe Probiotic Supplements market during the historical period. Additionally, one of the reasons for the increased sale of probiotic supplements includes a variety of brands that are readily available through a single window of purchasing, which is somewhat time-consuming in the event of offline purchases.

Further, the online platforms also provide a wide variety of offers for the purchase of probiotic products & entice them to buy probiotic supplements at low prices. Therefore, the online segment is expected to grow positively in the forthcoming years. 

Germany to Witness Substantial Growth in the Forthcoming Year

Geographically, the Germany Probiotic Supplement market experienced noteworthy growth during 2018-19. The factors responsible for the market growth are the increasing focus of the probiotic manufacturing companies on developing new strains of probiotic supplements in the country. In addition, the growing health & wellness concerns among the country’s consumers have increased the demand for probiotic supplements in the historical years.

Furthermore, the increasing awareness among the customers toward their health concerns has positively impacted the probiotics supplement industry. Moreover, the major players in the market, including Nestle, Yakult, and Brenntag GMBH, are gradually increasing their manufacturing in the country, further elevating the market growth prospects. For instance, in 2020, Nestle launched nesQino drinks that provide a solution for a healthy drink made up of 100% natural ingredients. It is a modified drink solution that reinvents drinks to produce wellness that fits the lives of the customers. Hence, the rising health awareness among consumers & increasing production of probiotic supplements in the region would positively grow the market in the forthcoming years, reveals MarkNtel Advisors in their research report, "Europe Probiotic Supplement Market Analysis, 2028."

Key Market Competitors

According to MarkNtel Advisors, the leading players in the Europe Probiotic Supplements Market are NutraScience Labs, Probium LLC, Deerland Enzymes, Chr. Hansen Holdings, ProbioFerm, Danone S.A, PepsiCo Inc., Bio-K Plus International Inc., Yakult Honsha Co Ltd, Daflorn Ltd., Nestle, BioGaia, Lifeway Foods Inc., HempFusion Wellness Inc., Stada Arzneimittel AG, Others.

Key Questions Answered in the Study

  1. What are the current & future trends in the Europe Probiotic Supplements Market?
  2. How has the industry been evolving in terms of geography & product adoption?
  3. How has the competition been shaping across various countries, followed by their competitive landscape?
  4. What are the key growth drivers & challenges for the Europe Probiotic Supplements Market?
  5. What are the customer orientation, purchase behavior, and expectations from product providers across various countries?

Market Segmentation:

  1. By Form (Tablets, Capsule, Gummies, Powder, Chewable, Others)
  2. By End User (Infants, Kids, Adults)
  3. By Distribution Channel (Health & Beauty Specialty Stores, Supermarkets & Hypermarkets, Convenience Stores, Online Stores)
  4. By Diseases (Digestive Health (Lactose Intolerance, Constipation, Others (Ulcerative Colitis, Colic, etc.)), Irritable Bowel Syndrome (IBS), Oral Disease, Immunity-based Disease, Others (Cardiovascular Diseases, Respiratory Infections, Obesity, Memory/Mood/Relaxing))
  5. By Country (Germany, The UK, France Italy, Spain Others)