Europe Probiotic Supplements Market Research Report: Forecast (2023-2028)

Market Definition

Probiotic refers to bacteria or yeast that are conducive to human health by providing various benefits such as the prevention of multiple diseases as well as improving immunity. Probiotic supplements such as tablets, capsules, chewable, gummies, etc., are added to food products and are consumed along with the food to improve the nutritional intake, enhance immunity, and prevent diseases. Furthermore, the increasing consumer awareness about the health benefits of consuming probiotic supplements ranging from digestive health, oral care, immune boosters, etc., escalated the demand for probiotic supplements in the region.

Market Insights & Anlaysis: Europe Probiotic Supplements Market (2023-28)

The Europe Probiotic Supplements Market is projected to grow at a CAGR of around 4.78% during the forecast period, 2023-28. The key factor behind the growth is the changing food patterns of consumers, which are associated with an increase in diabetes, liver problems, and other diseases, leading to the growing use of probiotic supplements in food products. Further, an increase in disposable income in countries such as France, and Italy, among others, boosted the growth of the Europe Probiotic Supplement market during the historical period.

Moreover, manufacturers have been increasing sales by encouraging customers to shop for probiotic supplements via online channels. Thus, the consumers continue to browse for probiotics products, which offers opportunities for retailers to adopt a strategy that matches the consumers’ current needs by showing online products that are more essential for their needs. Furthermore, probiotic supplements are important for protecting consumers from various diseases such as gastroesophageal reflux disease (GERD), Crohn's disease, gastroenteritis, etc., increasing the demand for probiotic supplements in Europe. For instance:

Furthermore, major market players in the country, such as Probi, HempFusion, Danone S.A., PepsiCo Inc., etc., started the expansion of their manufacturing facilities across the regional countries. Besides, the rising number of collaborations between the major chemical companies for the development of probiotic supplements across the regions stimulated market growth in the forecast period. For instance:

• In 2021, HempFusion launched a new probiotic supplement called Probulin probiotics in Boots Ireland. It is a part of the Retail Pharmacy in the country & one of the world’s largest purchasers of prescription drugs & probiotic supplements.

Key Trend in the Market

• Rising Collaboration Between the Chemical Companies to Provide Better Probiotic Supplements

The increasing focus of companies on expanding the probiotics supplement business in countries such as Germany, Italy, and Spain, among others, provided a vast area of opportunity for the chemical industry to manufacture new probiotic supplements. In addition, the growing health & wellness concerns among consumers increased the demand for probiotic supplements in the country. Hence, the rising collaboration between the companies to provide better probiotic supplements to improve gut health & the immune system would stimulate the market growth in the coming years. 

Market Segmentation

Based on the Form:

• Tablets
• Capsules
• Gummies
• Powder
• Chewable
• Others

Among them, Capsules acquired a considerable growth rate during the historical period. There are several reasons for the market's growth, including the fact that probiotic capsules provide faster relief from symptoms & are more bioavailable, which has fueled the demand for probiotic supplements in the form of capsules over the years.

Furthermore, the addition of probiotic capsules such as ImmunoSEB & ProbioSEB CSC3, etc., by the National Institute of Health (NIH) Office of Dietary Supplements in the prescription list of health professionals to boost immunity & reduce fatigue & muscle weakness in patients affected with COVID-19 supported the demand for probiotic supplements to a larger extent. This further resulted in escalating the demand for probiotic capsules in the coming years.

Based on the Distribution Channel:

• Pharmacies
• Health & Beauty Specialty Stores
• Supermarket & Hypermarket
• Convenience Stores
• Online Stores

Of them all, the Online Stores witnessed a considerable market share in the Europe Probiotic Supplements market. The factor attributed to the sales of probiotic supplements is the easy availability of a large variety of probiotic brands through a single window of shopping that is relatively less time-consuming compared to offline purchases. In addition, the online platforms also provide a wide range of offers for purchasing products, which further resulted in price convenience for the consumers to adopt Probiotic ingredients. Thus, the online segment is expected to increase every year during the forecast period.

Moreover, the online platform offers a wide variety of probiotic brands, leading to the price convenience for the customers, hence increasing the market growth. Therefore, it is anticipated to derive a positive trend in the Europe Probiotic Supplement market from online stores during 2023-2028.

Based on the Disease:

• Digestive Health
• Irritable Bowel Syndrome (IBS)
• Oral Diseases
• Immunity-based Diseases
• Others (Cardiovascular Diseases, Respiratory Infections, Obesity, etc.)

Here, Digestive Health grabbed a considerable share in the Europe Probiotic Supplement market during the historical period. The growing use of probiotics as a dietary-based supplement increased in the region during 2017-21. Several factors contributed to the rise in the use of probiotic supplements, including their ability to improve diseases related to digestive health, such as lactose intolerance & constipation.

Further, the pandemic also resulted in rising healthcare concerns among the consumers, hence escalating the demand for probiotic supplements in the country. Moreover, with the surge in demand for nutritious food, the manufacturing of probiotic supplements helped in improving the immune system & digestive health of the individuals across the regions.

Regional Landscape

Geographically, the Europe Probiotic Supplement Market expands across:

• Germany
• The UK
• France
• Italy
• Spain

Of all the countries, Germany has been portraying a noticeable market growth since 2017. The factors responsible for the overall market growth are the rising healthcare concerns among customers & the numerous probiotic supplements benefits to prevent & cure diseases such as irritable bowel syndrome, diabetes, lactose intolerance, etc. Further, the innovations in the delivery & marketing of the probiotic supplement in the country boosted the market growth during the historical period. In addition, the growing expansion of the major companies in the country led to a boost in demand for probiotic supplements in the coming years. 

Furthermore, the rising chronic disorders among the population have stimulated the consumption of probiotic supplements in the country. Consequently, this would elevate the demand for probiotic supplements in the market during the forecast period.

Recent Development by Leading Companies:

• In 2021, Nestle launched a new infant probiotic supplement named Nan Care that helps support infants growing immune & digestive systems. It contains three supportive supplements that promote infant colic, immune health, and healthy bone development in babies & children.
• In 2020, ADM expanded its microbiome-related probiotic production capacity in Valencia, Spain, by acquiring Protexin & Biopolis.

Market Dynamics:

Key Driver: Growing Demand for Functional Food & Beverages to Escalate the Market Growth

In the region, due to the high prevalence of obesity, lactose intolerance, and the aging population, the demand for functional foods & beverages has experienced considerable growth during the historical years. In addition, the sales through supermarkets & hypermarkets are primarily augmenting the overall sales of probiotics in the regional countries such as Russia, Germany, and Spain, among others. Furthermore, the rising consumer awareness about the nutritional benefits of probiotic supplements, particularly among lactose intolerance consumers, is adding to the strong market growth.

Moreover, retailers like Sainsbury's are offering probiotic supplements under their private labeled tags to meet the growing demand for probiotic supplements among consumers in the area as a result of the region's increased consumption of probiotics. In addition, with the growing population as well as the increase in the demand for probiotic supplements, the manufacturing companies are expanding their operations through acquisition. For instance:

• In 2021, Archer Daniels Midland acquired Deerland Probiotics & Enzymes to expand its health & wellness products, which include probiotics & dietary supplements across the region.

Possible Restraint: High Cost of the Probiotic Supplements to Hinder the Market Growth

The high costs associated with developing new probiotic strains, including lactobacillus, bifidobacterium infantis, etc., hindered the market growth, since maintaining the shelf life, monitoring, and exposure to oxygen are essential to bacteria's survival. Therefore, the investment in R&D and laboratories are pricey, and the requirement for trained professionals & research equipment is very costly. These are some factors that are expected to hamper the growth of probiotic supplements.

Furthermore, the probiotic supplements have a lower shelf life, therefore the manufacturers need cold storage to increase their shelf life, which requires a very high amount of cost & might hinder the market growth.

Gain a Competitive Edge with our Europe Probiotic Supplement Market Report

1. Europe Probiotic Supplement Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Europe Probiotic Supplement Market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.