Press Release

Demand for Chemical-free Products Catalyzing the Organic Baby Food Market in Europe Middle East & Africa

The Europe Middle East & Africa Organic Baby Food Market is expected to grow at a CAGR of around 10.87% during the forecast period of 2022-27, says MarkNtel Advisors in their recent research report. In Europe Middle East & Africa, the demand for organic baby food has shown significant growth in recent years, owing to the growing concern of consumers to add nutritional value to their infants' diet. Furthermore, as the number of working professionals increased in countries such as the UAE, Saudi Arabia, Turkey, Germany, South Africa, Egypt, and others as a result of a large influx of migrant population as well as eased restrictions on working women professionals, a surge in working mothers' reliance on natural & organic baby food products to feed their children was observed.

Some other factors contributing to the progress of the Organic Baby Food market include rising disposable income of consumers, growing standard of living, improved distribution channels in the regions as well as rising government initiatives to promote organic farming. Furthermore, manufacturers are expanding their organic baby food segment to offer varieties of dry & ready-to-eat baby food products to capture the major segment of kids, belonging to different age groups. In 2021, a global baby food manufacturer, Heinz, announced to launch of a 100% plant-based baby food range in the UK. The products are free from added sugar & salt, to make them a healthier alternative to existing baby food products.

Thus, the introduction of new organic baby food products in the market as well as the availability of a wide range of products across retail outlets & other offline platforms, provide enormous options for parents to choose products with high nutritional content. Therefore, the availability of different brands of organic baby food products would further boost the Organic Baby Food market during the forecast period.

Organic Baby Milk Powder Captured the Major Market

Based on the type of Organic baby food, the market bifurcates into Milk Formula, Prepared Baby Food, and Dry Baby Food. Among them, the demand for baby milk powder seized a considerable share in the Europe Middle East & Africa Organic Baby Food market in the recent years. Moreover, the rising infant population in the countries like the UAE, South Africa, Israel, Germany, etc., necessitated the demand for organic milk powder on a large scale. Further, considering the growing demand for milk powder, companies are introducing new products in the milk powder segment to fulfill the surging needs of consumers.

In 2017, Nestle launched the first organic growing-up milk Nido ONE PLUS Organic, in the UAE to help mothers nurture their infant babies & support their growth. The Nido ONE PLUS organic milk powder improves a child’s health, provides nutrition, helps in development, and enhances the immune system. Thus, the launch of new milk powder products in the market would further escalate the Organic Baby Food market in the near future.

Germany Held a Significant Share in the Organic Baby Food Market

Geographically, Germany witnessed exponential growth in the Organic Baby Food market during the historical period. The major reason for the progress of the Organic Baby Food market is the existence of key market players such as HiPP, Alete, Goodforgrowth, etc. These organic baby food manufacturing companies are developing & launching new organic baby food in various countries, across the region. They are also emphasizing improving the quality & add more nutritional value to their new product portfolios, catering to the need for working-class professionals to provide nutritious food to their children.

In addition, the other factor assisting the growth of organic baby food products in Germany is the rising inclination of affluent individuals from normal baby food to organic baby food on account of the awareness among the parents toward the benefits of natural & organic products. Thus, the rising adoption of organic products to add nutritional value to an infant's diet would boost the Organic Baby Food market in the foreseen years, reveals MarkNtel Advisors in their recent research report, "Europe Middle East Organic Baby Food Market Analysis, 2022-27."

Key Competitors

According to MarkNtel Advisors, the leading players in the Europe Middle East Organic Baby Food Market are Abbott Laboratories, Danone S.A., Nestlé S.A., Hero Group, The Kraft Heinz Company, Amara Organics, Plum Organics, The Hain Celestial Group, Inc., Baby Gourmet Food Inc., Hipp GmbH & Co. Vertrieb KG, and Blendina, Organix.

Key Questions Answered in the Study

1. What are the current & future trends in the Europe Middle East & Africa Organic Baby Food Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various countries, followed by their comparative landscape?
4. What are the key growth drivers & challenges for the Europe Middle East & Africa Organic Baby Food Market?
5. What are the customer orientation, purchase behavior, and expectations from product manufacturers across various regions?

Market Segmentation:

1. By Type (Milk Formula, Prepared Baby Food, Dried Baby Food)
2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Store, Online Retail Stores)
3. By Ingredients (Grains & Cereals, Dairy, Vegetables, Fruits)
4. By Country (Germany, The UK, France, Italy, Spain, Russia, Turkey, Egypt, Saudi Arabia, The UAE, Israel, South Africa)
5. By Competitors (Abbott Laboratories, Danone S.A., Nestlé S.A., Hero Group, The Kraft Heinz Company, Amara Organics, Plum Organics, The Hain Celestial Group, Inc., Baby Gourmet Food Inc., Hipp GmbH & Co. Vertrieb KG, Blendina, Organix)