Press Release Description

Beauty & Personal Care Market to Bloom with the Growing Proliferation of Social Media in Egypt

The Egypt Beauty & Personal Care Market are projected to grow at around 8.1% CAGR during 2023-28, cites MarkNtel Advisors in their recent research report. The Egyptians' emphasis on personal hygiene & grooming has always encouraged a rise in the sales of cosmetics & personal care items, particularly soaps, deodorants, and perfumes. Egyptians have also exhibited a significant preference for fragrance products, due to which perfume & deodorants have witnessed considerable growth during the past period.

Similarly, the beard grooming habits of the male population have accelerated the demand for products like beard oils, shaving creams, and after-shave lotions. On the other hand, women's concerns about facial beauty have spurred the need for personal care & cosmetics in the nation. The ever-growing consumer focus on personal care & hygiene and the mounting proliferation of smartphones, the internet, & social media in Egypt are the prime aspects projected to drive the country's beauty & personal care industry. As social media influencers are setting new fashion standards & trends and creating awareness of personal care routines, more & more people, especially millennials, are showing active interest in these products.

Furthermore, clickbait advertisements on social media are also generating fresh sales for these products. This growth in sales of beauty & personal care products in Egypt is mainly due to the proliferation of social media. Moreover, the traffic generated through the advertisements & brand endorsements on social media would further enhance the sales of these products during the forecast period, further states the research report "Egypt Beauty & Personal Care Market Analysis, 2023."

Skin Care & Sun Care Products to Witness Considerable Growth in the Market

Based on type, the market is bifurcated into Personal Care & Cosmetic Products. Among them, Personal care products such as skin care & sun care are expected to witness substantial development during the forecast period. In Egypt, dehydration due to water loss from sweating is very common, which changes the texture of the skin & causes many problems like acne, eczema, dermatitis, warts, fungal skin infections, etc. Hence, to prevent these issues, more & more people are opting for better skin care & sun protection routines to maintain good skin texture. The oppressively hot sun in Egypt's desert climate and its harmful UV rays that strike the skin directly and result in sunburns, heat exhaustion, and even skin cancer have enhanced the sales of sun care products in the country, hence, contributing to the revenue growth of the Egypt Beauty & Personal Care Market during the forthcoming period.

Egypt Beauty and Personal Care Market

Increasing Number of E-commerce Platforms to Boost the Market

Based on distribution channels, the market is further classified as Specialty Stores, Large & Small Retail Stores, and E-Commerce Platforms.  The country is one of the fastest-growing E-commerce marketplaces in the world, with a revenue of USD 6.6 billion in 2021. Government programs like the National E-Commerce Strategy, which was introduced in 2017 and has only recently begun to pay off, have contributed to the expansion of this distribution channel in the nation. The swift development of mobile phones and social media, as well as some amazing technological advancements, has fueled diversification in Egypt's e-commerce industry. As a result, it has driven up sales of cosmetics and personal care items on these websites. During the forecast period, the presence of e-commerce websites such as, followed by,, and Jumia Egypt, would further stimulate the sale of cosmetics & personal care items.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including include Marico Ltd, Procter & Gamble Company, Unilever PLC, Henkel PDC Egypt SAE, L’Oréal Group, Avon Inc, Kao Corporation, Ori Flame Cosmetic S.A., Revlon Inc., The Estee Lauder Companies Inc., etc., are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends that have shaped the industry to its current form?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition shaped across the country, followed by their comparative factorial indexing?
  6. How have buying behavior, customer inclination, and expectations from product manufacturers evolved during 2018-28?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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