Press Release Description

Deepfake AI Market to Showcase Tremendous Growth Due to Surging Demand in Marketing & Advertising

The Global Deepfake AI Market is projected to grow at a CAGR of 34.67% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. Currently, establishments across numerous industries have increasingly turned to ethical deepfakes for advertising purposes. This technology allows companies to use new creative concepts that are quite difficult to accomplish with traditional filming techniques. Moreover, deepfakes enable the delivery of customized content that links with different audience segments, increasing personalization in marketing efforts. As a result, establishments across food & beverage, automotive, etc., are integrating deepfake technology into their advertising strategies.

Furthermore, Deepfake AI’s capability to modify a single advertisement to include diverse languages and cultural references is enhancing its appeal to a broader range of viewers, making the ads more inclusive. Owing to this, an increasing number of companies across different sectors are showing a keen interest in using deepfake ads. This trend is anticipated to enhance the market size of Deepfake AI globally, throughout the forecast period, further states the research report, “Global Deepfake AI Market Analysis, 2024.”

Global Deepfake AI Market

Global Deepfake AI Market Segmentation Analysis

Deepfake Generation to Witness Substantial Growth

Based on the Offering, the market is further bifurcated into, Software (Deepfake Generation, Deepfake Detection & Authentication, Content Moderation Deepfake) and Services (Professional Services, Managed Services). Among them, under Deepfake Generation Software, Video Editing Deepfake software has seen substantial growth due to its cost-effectiveness & capability to produce high-quality videos without the significant costs associated with traditional methods like CGI or physical reshoots. Owing to this, it is becoming attractive not only in the entertainment industry but also among advertising agencies looking to craft personalized & engaging content. Additionally, the surge in internet penetration and smartphone adoption has led to a significant rise in social media usage. Hence, this high influx is social media platforms is contributing to a boom in the number of social media influencers, who are constantly in pursuit of creating viral content.

Deep Fake AI is Set to Surge Ahead in North America

In North America, the entertainment sector, spearheaded by Hollywood in the US, has substantially enhanced the demand for deepfake technology across the region, making it one of the dominant region across the Global Deepfake AI Market. Filmmakers in the region are embracing deepfakes for a variety of purposes, such as resurrecting deceased actors, de-aging performers, and enhancing voice & facial expressions in dubbing. Moreover, governments in countries like the US, Canada, etc., are actively developing deepfake detection measures. Thus, this strong emphasis on detection would significantly boost the demand for deepfake AI detection software in North America, further solidifying the region's market share in the Deepfake AI Market during the forecast period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Intel, DuckDuckGo’s AI, Gradient AI, Primeau Forensics, Cogito Tech, Apple Inc., Microsoft, Google, Deepware, Deepface Lab, Reface AI, Buster AI, Kairos, Quantum Integrity, D-ID, etc. are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the Global Deepfake AI Market?
  3. What key factors would propel and impede the industry across the globe?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition been shaping across various regions?
  6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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