Press Release

Rising Adoption of Sanitary Protection Amid Growing Health Awareness in Brazil

The Brazil Sanitary Protection Market is projected to grow at a CAGR of around 3.5% in the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The growing awareness among women across both rural & urban spaces related to safe hygiene practices is leading to an upsurge in demand for sanitary protection products such as sanitary pads, tampons, cups, etc. Moreover, the marketing & promotion efforts, along with continuous awareness campaigns conducted by NGOs & civil society organizations like the Bill & Melinda Gates Foundation & UNICEF, have contributed to the increased use of disposable & biodegradable menstrual pads.

Civil society, government, and private entities in Brazil are encouraging the establishment of sanitary pad vending machines across innumerable public spaces to boost their adoption & improve women’s overall health. This, in turn, is increasing the sales of sanitary pads in the region. However, the adoption of menstrual cups & tampons is still limited due to the psychological barriers among women’s mindset over the safety of its use. Despite these barriers, the market demand for sanitary protection products is predicted to grow mainly due to the surging health awareness among the women population. Further, the cost-competitiveness & availability of sustainable sanitary protection products made up of agricultural waste are also leading to its increasing adoption among women, therefore influencing the market expansion.

Sanitary Pads to Lead the Market Due to is Disposable Nature

Based on product type, the Brazil Sanitary Protection Market is divided into Sanitary Pads, Panty Liners, Tampons, and Menstrual Cups. The adoption of sanitary pads is more among women compared to other sanitary products because it is convenient to carry and can be easily used & disposed of, thereby maintaining utmost hygiene. The pads are also availed in sustainable & eco-friendly form, making them easily biodegradable and safe on human skin. Owing to these benefits the usage of sanitary pads is highest.

Further, the acceptance of tampons & menstrual cups among women is limited mainly due to low awareness & psychological barriers relating to their comfort, safety, and use, making them more inclined towards using sanitary pads. In the coming years, the same trend is anticipated to persist due to the easy availability of sanitary pads among retail stores & online channels. Thereby positively impacting the Brazil Sanitary Protection market during 2023-28.

Disposable Products to Witness Higher Adoption

Based on the nature of the products, the market is bifurcated into Disposable & Reusable categories. Of them, disposable sanitary products such as sanitary pads, tampons, etc., hold the dominant share, as it is very feasible to use disposable products. They have a very limited chance of spreading infection or any disease, as a result, women generally prefer to use disposable sanitary products. Disposable sanitary products are more convenient to be used by women while traveling as it provides a hassle-free experience & enables convenience & flexibility to women, thereby resulting in greater use of disposable sanitary products.

In the coming years as well, disposable products are anticipated to lead owing to the augmented awareness about proper sanitation. Thus, creating a positive market outlook for the growth of Brazil Sanitary Protection market during the forecast period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Procter & Gamble. Unicharm Corp., Essity AB, Kimberly Clark, Ontex, Unilever, Johnson & Johnson, Kao Corporation, Natracare, Sirona Hygiene Pvt. Ltd., and Others.) are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?