Press Release

A USD664 Billion Global Adtech Market to Accelerate at a CAGR of Around 14% During 2025-30

The Global Adtech Market size was valued at around USD664 billion in 2024 and is projected to reach USD1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. Various factors are attributed to the market's growth. Mobile video and social media advertising are the main reasons why brands are redistributing their advertising budgets toward digital channels as the consumption of digital media rises. Due to companies' desire to maximize their digital campaigns, this change increases demand for Adtech solutions. Companies can more precisely target advertisements by utilizing big data and machine learning. By evaluating vast amounts of consumer data Adtech platforms can provide insights into user behavior enabling more interesting, tailored, and targeted ads. A major contributor to the growth of the Adtech sector is the automation of the buying and selling of ad inventory through programmatic advertising. Programmatic advertising has become indispensable in contemporary digital advertising strategies due to its effectiveness and targeting capabilities.

Moreover, contextual targeting is one of the new compliance tactics that Adtech companies are implementing. It shows ads based on content rather than user information. With more areas enacting privacy laws, this trend is anticipated to continue and drive the Global Adtech Market. Additionally, the growing number of frauds through Ads has created the demand for fraud detection and prevention tools such as artificial intelligence (AI)-powered tools that can instantly spot questionable activity like bot-generated impressions and invalid traffic. Furthermore, Connected TV and OTT advertising are growing in importance as more consumers use streaming services. By creating solutions to target audiences in these new formats, ad tech companies are leveraging this trend.

Although the market is set for substantial growth, some factors may restrain the growth & expansion of the market. The industry is facing a major shift due to third-party cookie depreciation which was primarily used as a tool to track and target users. This will cause challenges in Ad building to target consumers. Also, high-profile data breaches due to data collection through many methods to show users intensive Ads are further creating problems for the market. However, with strategic partnerships and innovations, the market can overcome these challenges, further states the research report, “Global Adtech Market Analysis, 2025”

Segmentation Analysis

The Retail & Consumer Goods Segment Grabs the Largest Share

Based on end users, the market is further bifurcated into Retail & Consumer Goods, BFSI, Hospitality, Media & Entertainment, Transport & Logistics, Healthcare, IT & Telecom, and Education. Out of them, the retail & consumer goods segment grabs the majority share of the Global Adtech Market. It holds approx. 27% share of the total market value. Companies operating in the retail and consumer goods segment are continuously attracting sales by using Adtech to create awareness regarding their brand with advertisements of products and services offered by them. Retail social media advertising enables companies to interact with consumers and advertise new goods. Furthermore, in this fiercely competitive industry, e-commerce platforms, social media advertising, and targeted campaigns are essential for grabbing customer's attention.

North America Leads the Global Adtech Industry

North America leads the Global Adtech Market with a market share of around 35%. The rising demand is attributed to the high penetration of digital advertising in the region.  In North America, companies are using data intensively to optimize their ad spending and gain deeper insights into customer needs and demands. This has led to a rise in data management and marketing analytics platforms, which enable companies to gather, examine, and utilize data to create advertising.

Also, the region is blessed with some of the biggest technology companies and Adtech giants like; Amazon, Facebook, Google, and others. These companies have molded the shape of the industry, significantly driving the market toward growth. Additionally, the consumers' shift towards online and mobile platforms further creates demand, making it the largest digital advertising market in the world. The regional market will continue to flourish with the competitive landscape driving the evolution of advertising technologies and strategies.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Meta Platforms Inc., Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation, Verizon, Affle International Pte. Ltd., Inmobi, The Trade Desk, Inc., CopyAI, Inc., Zeta Global Holdings Corp. and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report                                  

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?