The increasing concerns of parents to provide baby food full of nutritional elements such as minerals, vitamins and iron has strongly contributed to the growth of UAE baby food market. Moreover, the surging women workforce in the country and rising awareness among parents regarding higher nutritional baby food variants are anticipated to positively impact the demand for baby food in the forecast period.
According to MarkNtel Advisors’ research report “UAE Baby Food Market Analysis, 2020”, the baby food market is projected to register a CAGR of less than 5% during 2020-25. Milk formula captured the highest market share in the UAE baby food market in 2019. The rising crude birth rate in the country is anticipated to positively impact the demand for milk formula. Moreover, the increasing lactating problems among women in the country is expected to strongly contribute to the growth of milk formula segment.
According to MarkNtel Advisors, the key players capturing a substantial market share in the UAE baby food market include Nestle, Danone, Abbott, Hero Group, Hipp, Kraft Heinz, etc. The companies are launching new products to gain a competitive edge in the industry.