Southeast Asia Antimicrobial Coatings Market Research Report: Forecast (2023-2028)

Market Definition

Antimicrobial Coating is a chemical-based substance applied on the surfaces such as doors, walls, food packaging, etc., to restrain the growth of disease-causing microbes.

Market Insights & Analysis: Southeast Asia Antimicrobial Coatings Market (2023-28)

The Southeast Asia Antimicrobial Coatings Market is projected to grow at a CAGR of around 12.35% during the forecast period, i.e., 2023-28. The factors, such as the rising application of antimicrobial coatings in the industries such as consumer goods, medical devices, etc., and growing awareness among people to minimize infection rates by using antimicrobial-based home paints, are widely supporting the market growth. Moreover, the spread of infection rates among the residents in 2020 & 2021, owing to the advent of the COVID-19 pandemic across the Southeast Asia region, necessitated the end-users to adopt these coatings to restrain the growth of microbes on regularly used surfaces.

Additionally, the necessity for antimicrobial coatings is more widespread in consumer goods industries, homecare products, etc., to provide germ-resistant surfaces on many household items such as refrigerators, dishwashers, stoves, and other appliances & fixtures. The demand for these also arises from consumer-related products such as food containers, owing to the growing customer awareness & surging apprehensions related to infections. Therefore, several antimicrobial manufacturing companies, such as Rubbermaid, Felli, etc., are increasingly manufacturing antimicrobial-coated packaging containers to store food for longer duration & block the generation of microbes on the surface of the containers. Hence, the requirement for such coatings is escalating owing to the greater adoption by food packaging companies to provide durable & sustainable food storage solutions.

Furthermore, the stringent rules mandated regarding the use of active packaging solutions by the government of the countries such as Malaysia, Indonesia, etc., have further encouraged the adoption of these coatings. For instance, in 2017, the government of Malaysia implemented the Malaysian Action Plan 2017-2021 for using antimicrobial resistance coating on surfaces & packaging to ensure a safe, hygienic environment & lower the risk of infection rates. Consequently, this would further encourage the food processing facilities & large-scale dairy production units to shift towards microbial coatings to provide more durability to the packaging of the products & restrain the growth of microbes on the surfaces of packaging, thereby driving the market of antimicrobial coatings in the forecast years.

Southeast Asia Antimicrobial Coatings Market Key Trend:

Metal-based Antimicrobial Coatings Are Gaining Traction Owing to Less Chemical Composition - The adoption of metal-based antimicrobial coatings by the food & beverage and consumer goods industry is significantly rising owing to their strong self-cleaning properties. These coatings have a stainless steel appearance & do not oxidize, showing a marginally strong effect compared to the traditional antimicrobial coatings. As these coatings are based on the photocatalytic effect, the chemical composition of the coatings is lower, making them a better choice for active packaging solutions in the food & beverage industry. The prominent features such as reduction of bioburden, a killing rate of around 99% in less than 30 minutes, in the presence of UV light, and within 60 minutes in the dark could be the potential reason for the widespread adoption in the forecast years by the consumer goods industries.

Further, the growing concern among consumers related to the harsh chemicals used in the formation of these coatings has resulted in the mitigation of the companies towards metal-based coatings. Hence, more industries from different sectors, such as food & beverage, consumer goods, etc., are likely to adopt these trending coatings to impart long-term anti-bacterial effects on the surfaces of the products. 

Impact of Covid-19 on the Southeast Asia Antimicrobial Coatings Market

COVID-19 has positively impacted the Antimicrobial Coatings market owing to its advantages, such as preventing disease-causing bacteria. The hospitals primarily drove the demand for these coatings during COVID-19 in hospitals, clinics, nursing homes, etc., to minimize the risk of infection. Additionally, the surge in the use of these coatings on medical equipment such as medical devices, surgical equipment, etc., notably contributed to the revenue growth of the market from the healthcare sector.

Additionally, COVID-19 completely altered consumer perceptions, and public fear of disease-causing bacteria prompted industries to shift toward active packaging solutions. As a result, the demand for antimicrobial coatings from food & beverage companies as well as the government to provide hygienically produced & packaged products to reduce infection rates among residents is increasing.

Furthermore, the government of South East Asian countries is progressively mandating the use of these coatings on healthcare products, consumer goods, and food & beverage packaging, among others, to ensure the safety of residents. Thus, the demand for these coatings is expected to rise in the coming years.

Southeast Asia Antimicrobial Coatings Market (2023-28): Segmentation Analysis

The Southeast Asia Antimicrobial Coatings Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the End Users, Form and Material Type the market has been further classified as:

Based on End Users:

• Building & Construction
• Food Processing
• Consumer Goods
• Healthcare
• Automotive
• Others (Marine, Textile, etc.)

Of them all, Healthcare industries are expected to acquire the largest share owing to the wide application of antimicrobial coatings in medical devices & equipment. The infection rate in hospitals tends to be higher, making it essential for hospitals to safeguard not only the patients & visitors but also their staff. Further, healthcare units across Indonesia, Malaysia, etc., are progressively adopting these coatings for hospital interiors, devices, and other infrastructure to minimize the infection rate. Hence, this has accelerated the demand for these coatings from the healthcare industry.

Besides, Food Processing units are also one of the prominent end-users due to the rising health consciousness among individuals regarding certified food packaging. Moreover, government & regulatory bodies such as the World Health Organization (WHO), the United Nations Environment Programme, Association of Southeast Asian Nations (ASEAN) are encouraging the packaging industry to adopt user-friendly & environmentally sustainable packaging solutions. Therefore, supporting the demand for antimicrobial coatings from food processing units in the forecast years. 

Based on Form:

• Liquid (Solvent Borne Coatings, Water-borne Coatings)
• Powder
• Aerosol

Here, Liquid coatings gained a significant share due to their highly soluble nature & ability to impart highly finished textures on surfaces where they are applied. In addition to surface protectants, decorative paints, and lacquers, liquid antimicrobial coatings are also in demand in the manufacturing industry. Further, the need for this form of coating is significantly emerging from automotive manufacturers across the region due to their ease of use & solubility. Owing to this, companies such as BR Shield are increasingly manufacturing this form of coating to grab emerging revenue opportunities.

With the surge in the manufacturing activities of automobiles in Southeast Asia by manufacturers such as Toyota, Honda, Isuzu, and Nissan, among others, the demand for liquid-based antimicrobial coatings is anticipated to increase in the upcoming years.

Based on Material Type:

• Silver
• Copper
• Titanium
• Others (Polymeric, Zinc, etc.)

Among them, Silver-based antimicrobial coatings acquired a major market share due to their higher efficacy against a broad range of viruses, bacteria, and other microbes. The primary demand for these types of coatings is derived from the healthcare industry, especially for medical devices such as surgical instruments, MRI & CT scanners, etc., to prevent microbial accumulation.

Further, the rising expansion of healthcare facilities across the region & the growing deployment of advanced medical equipment would notably enhance the sales of silver-based antimicrobial coatings during the forthcoming period.

Southeast Asia Antimicrobial Coatings Market Regional Projection

Geographically, the market expands across:

• Philippines
• Singapore
• Indonesia
• Malaysia
• Thailand
• Vietnam
• Rest of Southeast Asia

Of all the countries across Southeast Asia, the demand for antimicrobial coatings has majorly arisen from Indonesia, owing to the presence of a large number of food packaging industries, automotive manufacturers, pharmaceuticals, etc. The major end-user of antimicrobial coatings in Indonesia is the aluminum can industry, owing to the greater adoption of cans in food & beverage, cosmetics, and home care products due to the implementation of the ban on plastic cans by the government.

Further, the growing infrastructural development in the country, including the construction of new healthcare units, commercial spaces, and residential buildings, would also escalate the market for these coatings in the forecast years due to their comprehensive usage in decorative paints.

Southeast Asia Antimicrobial Coatings Market Key Driver:

Rising Adoption of Antimicrobial Coatings in HVAC Systems to Improve Air Quality - Antimicrobial coatings are widely used as a protective shield in the buildings such as schools, offices, restaurants, public venues, and residential buildings. However, with the growing awareness among the residents for using effective HVAC equipment, the demand for these coatings to protect the ductwork from harmful microbial growth has notably surged the sales of these coatings, designed specifically for their application on the surface of HVAC products. The deteriorating air quality in the Southeast Asia region has increased the need for high-quality air-purification systems, thereby proliferating the adoption of these coatings by HVAC manufacturers.

Further, these coatings are applied on the surface of the duct of air conditioners, thereby purifying & improving the quality of the air. Along with this, companies such as, have launched specialty antimicrobial coatings designed specifically for HVAC products. Therefore, the wider adoption of these coatings in maintaining indoor air quality in air handling systems, such as ventilation, heating, etc., has further supported regional market growth.

Southeast Asia Antimicrobial Coatings Market Possible Restraint:

High Prices & Toxicity to Restraint the Market Growth - Although antimicrobial coatings protect against disease-causing microbes, the cost of these coatings is moderately high, and the composition of these materials contains toxic chemicals. This causes industries such as food & beverage to look for more cost-effective & environmentally friendly solutions, such as copper-based or metal-based coating.

Moreover, the presence of biocidal chemicals in these coatings makes them more toxic inherently. As a result, consumers are wary of using such coatings, which would hamper the market growth in the forthcoming years.

Southeast Asia Antimicrobial Coatings Market Growth Opportunity:

Growing Inclination Towards Bio-based Antimicrobial Coatings - The growing inclination of the regional government & the industries to use sustainable & bio-based products to reduce CO2 emissions has created an opportunity for bio-based coatings in the region. Bio-based coatings use natural extracts to impart antimicrobial properties in the coating range, therefore the chemical composition is almost negligible. However, the use of a significant amount of chemicals in traditional antimicrobial coatings raises the health risk associated with chemicals.

As a result, the adoption of sustainable or bio-based coatings becomes even more imperative. Owing to this, industries such as food packaging, healthcare, etc., are shifting towards bio-based coatings. Furthermore, due to the less health-hazardous effects, the adoption of bio-based coatings in the healthcare sector to form medical implants is expected to positively impact the market of Southeast Asia in the forecast years.

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