South Africa has emerged as one of the fastest-growing tire markets, mainly due to the rapidly growing middle-class population that has significantly up surged automobile sales in the country. It is a price-sensitive market where consumers prefer imported & low-priced tires. As a result, it created a swiftly growing tire industry that accommodates different vehicle types, including passenger cars, commercial vehicles like buses & trucks, off-the-road vehicles, agricultural, and two-wheelers.
The South Africa Tire Market is projected to grow at a CAGR of around 4.5% during the forecast period, i.e., 2021-26. The growth of the market is likely to be driven by the rapidly increasing vehicle sales & fleet size, coupled with the swiftly expanding export business for tires. In addition, the growing prevalence of Chinese & Budget tires in South Africa has led to the availability of an extensive tire range for vehicle owners and, as a result, is positively influencing the market growth.
|Study Period||Historical Data: 2016-19|
|Base Year: 2020|
|Forecast Period: 2021-26|
|Key Companies Profiled||Bridgestone, Sumitomo, Goodyear, Continental, Michelin, Hangzhou Zhongce Rubber, Triangle, Kumho, Yokohama, and Pirelli|
|Unit Denominations||USD Million/Billion|
Besides, the substantially growing demand for passenger cars in South Africa is encouraging automakers to increase their production capabilities. Improving economic conditions & mounting inclination of consumers toward vehicle ownership are also projected to augment the market growth in the coming years. It would generate opportunities for the leading players like Bridgestone, Sumitomo, Goodyear, Continental, Michelin, etc., to develop robust tires that meet the different requirements of vehicle owners.
However, according to the International Trade Administration, the entire automotive industry of South Africa witnessed a significant slump in 2020 in terms of vehicle sales when compared to the sales of 2019. Additionally, in 2021, the automotive industry observed persistent growth, which was better than in 2020. Although the industry would continue witnessing steady growth during the forecast period, it is unlikely to cross the bars of sales earmarked in 2019.
Nevertheless, an increasing number of construction projects and rapidly expanding transportation & logistics sectors are propelling the need for commercial vehicles and, in turn, soaring the demand for tires that can provide better fuel efficiency & safer driving on different terrains.
Key Trend in the South Africa Tire Market
The South Africa Tire Market would be witnessing profitable opportunities in the coming years, mainly due to various trade agreements that have helped establish the country as an innovative tire production hub. Moreover, to comprehensively expand & sustain its tire manufacturing capabilities & units, South Africa launched APDP (Automotive Production & Development Program) in 2021. Through this plan, South Africa intends to boost its automotive sector by devising an environment for vehicle manufacturers to increase their production volumes at a massive scale. Hence, these aspects are projected to create remunerative opportunities for the leading market players in the years to come.
Impact of Covid-19 on the South Africa Tire Market
The Covid-19 pandemic had a decelerating impact on the automotive sector of South Africa, where the tire industry was no exception and witnessed a significant sales drop in 2020. With the imposition of stringent movement restrictions & lockdown by the government, the market observed several unprecedented challenges like shortage of raw materials & labor, banned tire imports & exports, supply chain disruptions, reduced consumer demand, etc. Additionally, since consumers faced fluctuations in income, their purchases were limited only to essential items, which resulted in minimal sales of vehicles & tires and massive financial losses for the leading market players.
However, with gradual improvements in the pandemic situation since 2020, the government uplifted the restrictions & allowed the recommencement of tire & vehicle manufacturing units. It, in turn, is generating growth opportunities for the prominent players in the market to expand their production capabilities and meet the increasing consumer requirements. Although the market is witnessing a steady growth pace presently, it is nowhere soon when it will cross the growth registered in 2019.
Based on the Demand:
Of them both, OEM (Original Equipment Manufacturer) is anticipated to demonstrate a substantial growth of the South Africa Tire Market during the forecast period. It owes principally to the rapidly growing sales of vehicles & their constant up-gradation by automakers, i.e., propelling the demand for original tires from affiliated OEMs.
Additionally, with favorable government policies for the export & import of tires, several prominent tire manufacturers are establishing their production units in South Africa, which, in turn, is increasing the scalability of OEMs throughout the country. Besides, rising customer inclination toward the adoption of OEM tires shall also propel the overall market growth in the coming years.
On the other hand, the Replacement demand type is projected to dominate the market with the largest share during 2021-26. It owes principally to its benefits like an extensive range of tires suiting different budgets, requirements, and vehicles at one place, which attracts consumers to purchase tires from replacement/aftermarkets.
Additionally, since such channels have a wide variety of tires, vehicle owners can choose a different set of tires with enhanced performance rate & compatibility than OEMs. Replacement tires offer various benefits like lower rolling resistance, longer tread wear, improved driving experience & performance, greater comfort, and increased hydroplaning resistance, among others, across different brands, thereby expected to drive the market through 2026.
Based on the Type of Vehicle:
Here, Two-Wheelers dominated the South Africa Tire Market with the largest share in recent years, and the same trend is likely to be followed in the coming years. It owes principally to the increasing consumer need for vehicle ownership, i.e., leading to mounting sales of two-wheelers, especially among the middle class & working population of South Africa.
Additionally, growing traffic congestions & uneven terrains in the country are other prominent aspects contributing to the significantly increasing demand for two-wheelers & positively influencing the market. Besides, the surging penetration of two-wheelers among the younger generation & working females and the growing adoption of electric motorbikes shall further stimulate the sales of these vehicles and instigate the demand for two-wheeler tires through 2026.
Key Driver: Rapid Industrialization & Increasing Demand for Heavy Vehicles
With the rising number of construction activities in South Africa, the demand for heavy-duty vehicles is rapidly escalating and augmenting the need for robust tires to attain better grip, exert weight & pressure, and function on changing terrain. Additionally, since the country has several reserves for platinum metals, the government is investing immensely in expanding the mining operations, which is another crucial aspect propelling the demand for heavy-duty vehicles & driving the South Africa Tire Market.
Possible Restraint: Fluctuating Prices of Fuel & Raw Materials
While the sales of vehicles are increasing considerably in South Africa, fluctuations in fuel prices might reduce their demand, especially among the cost-sensitive population of the country, and might directly impact the growth of the South Africa Tire Market. Additionally, rising prices of raw materials like crude oil, rubber, etc., are other aspects projected to act as significant growth challenges for the market in the coming years.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The South Africa Tire Market is projected to grow at a CAGR of around 4.5% during 2021-26.
A. Two-Wheelers are anticipated to emerge as an area of remunerative opportunities for the leading players in the South Africa Tire Market during 2021-26.
A. The swiftly growing number of construction activities, massive investments by the South African government in the expansion of mining operations, and the mounting inclination toward Electric Vehicles are the key factors projected to drive the South Africa Tire Market during the forecast period.
A. In the coming years, the leading players in the South Africa Tire Market are likely to increase their production capabilities in order to meet the export & import requirements. Besides, the surging number of OEM & replacement outlets and the burgeoning vehicle sales shall remain a prevalent factor in stimulating the market growth through 2026.