Market Definition
Energy drinks are beverages that typically contain a combination of ingredients designed to provide a temporary boost in energy and alertness. These beverages are specifically designed to promote overall health & well-being by providing functional benefits to the consumers.
Market Insights & Analysis: Saudi Arabia Energy Drinks Market (2023-2028):
The Saudi Arabia Energy Drinks Market size is valued at USD 426 million in 2022 & is estimated to grow at a CAGR of around 4.93% during the forecast period, i.e., 2023-28. The market growth has been majorly attributed to the growing inclination of the individuals of the country towards maintaining an active lifestyle, which involves activities like gymming, extensive workouts, sports, etc. Therefore, to perform these activities efficiently they are required to maintain an optimal level of energy, due to which the consumption of energy drinks has been growing in the country. Further, there has been an increasing health awareness about micronutrient intake, enhanced immunity, and maintaining overall well-being among consumers. This has increased the consumption of healthy foods & beverages, such as those with low-fat cream & ice cream, energy supplements, protein bars & powders, and many others, leading to the growth of the market.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 4.93% |
| Region Covered | Central, East, West, South |
| Key Companies Profiled |
ALJSR Global Co., Monster Beverage Corp., Redbull GmbH, Spitz GesmbH, Agro Food & Beverage, Torgini Gahansson Maggic House, Coca-Cola Company, Pepsi Energy Co., Alesayi Beverage Corporation (Code Red), Abuljadayel Beverages Industries Llc., Health Water Bottling Co., Others. |
| Market Value (2022) | USD 426 million |
Further, the government of the country has also been encouraging sports activities among the younger population due to which the consumption of energy drinks was on the rise. For instance, in 2022, the General Authority of Statistics revealed that nearly 48.2% of the country’s population now practices sports activities approximately 30 minutes a week. This has encouraged the consumption of energy drinks among sports players. Also, in the coming years, the demand for sports drinks is expected to grow as the government is actively encouraging sports events in the country. For instance,
Consequently, this would further boost the consumption of energy drinks among the sports players as well as individuals & visitors, which would lead to the growth of the Saudi Arabia Energy Drink Market in the coming years as well.
Saudi Arabia Energy Drinks Market Driver:
Inclination of Individuals Towards Fitness & Sports-Based Activities Due to Increasing Obesity Disorder– In Saudi Arabia, the number of fitness enthusiasts has been constantly rising, many individuals have adopted a healthy fitness regime and have included extensive workouts in their regular practice. This has been mainly attributed to the rising instances of obesity and its related disorders among consumers across the country. Hence, the consumption of energy drinks improved among consumers adopting fitness activities, as these individuals have to maintain an optimal level of energy to perform the workout.
Further, in the coming years as well, more individuals are expected to switch to a healthy lifestyle and are expected to adopt workouts & different forms of exercise. This would be mainly to curb the obesity & lifestyle-related health issues which are highly prevalent in the country.
Hence, this would boost the consumption of energy drinks like Code Red, Monster, etc., and would lead to the growth of the Saudi Arabia Energy Drinks Market during 2023-2028.
Saudi Arabia Energy Drinks Market Opportunity:
Higher Inclination Among Consumers for Sugar-Free Energy Drinks – In recent years, consumers across Saudi Arabia have been found to be highly inclined toward sugar-free energy drinks. It is majorly in line with the growing health consciousness among consumers, as sugar has been associated with several health risks. Weight gain, type 2 diabetes, heart disease, etc., are a few of the major ailments that are prevalent among Saudi Arabians, owing to the consumption of sugars. Further, the number of diabetes cases in Saudi Arabia has been escalating severely in recent years and is estimated to amplify as well in upcoming years. For instance,
Henceforth, the growing number of diabetic patients in Saudi Arabia, who are prescribed to reduce sugar content from their diet, are expected to amplify the demand for sugar-free energy drinks in the forecasted years. Also, companies like Monster Energy, Red Bull, etc., have started launching and expanding the availability of the current range of zero-sugar energy drinks across Saudi Arabia in recent years. These actions have been in line with the enhanced demand for sugar-free energy drinks among consumers in recent years.
Saudi Arabia Energy Drinks Market Challenge:
Government-Imposed Regulations and High Taxation to Restrict the Sales of Energy Drinks- The Saudi government has introduced limitations on the consumption of energy drinks among tourists & passengers arriving in the country. This was intended to control the intake of stimulants like caffeine, inositol, taurine, etc., which was widely restricting the sales of energy drinks in the country.
Additionally, energy drinks are largely regulated across the country, and the government levies a high sugar tax of 100%, as stated by the Zakat, Tax and Customs Authority (ZATCA). These taxes have resulted in a significant rise in the purchasing cost of the products, which would continue to negatively impact the sales of brands like Bison, Red Bull, etc. Thus, the government-imposed restrictions and high tax on sugar are emerging as challenges for the growth of the Saudi Arabia Energy Drinks Market.
Saudi Arabia Energy Drinks Market Trend:
Flavored Energy Drinks Gaining Traction in Saudi Arabia - In Saudi Arabia, companies have been focusing on introducing energy drinks with various flavors in recent years, and consumers have been found to be highly inclined toward ones that suit their local taste. Being a country with rich culinary traditions, the consumers have been largely preferring unique flavors of energy drinks that have been launched recently. Further, companies like Red Bull, Monster Energy, etc., launched their exciting flavors of energy drinks, which were highly appreciated among consumers during the past few years. For instance,
Moreover, as flavor inclusion has been a widely accepted trend that has proved to enhance sales, the companies would further try to bring unique flavors to their energy drink range. Thus, flavor inclusion would help in the growth of the Saudi Arabia Energy Drinks Market in the upcoming years as well.
Saudi Arabia Energy Drinks Market (2023-28): Segmentation Analysis
The Saudi Arabia Energy Drinks Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment. It includes predictions for the period 2023–2028 at the national level. Based on the analysis, the market has been further classified as:
Based on the Target Customer:
Of the above-mentioned target customer base, the adult segment holds a significant share of the market. Mainly because energy drinks have been primarily targeted toward the adult population base, who have an active lifestyle involving workouts and exercise routines. Also, energy drinks like Red Bull, code red, Monster, etc., contains high caffeine content to stimulate the hormones of the body to allow it to work more efficiently, due to which energy drinks were ideally not recommended for teenage customers. Therefore, energy drinks have been primarily targeted towards the adult’s user base.
In addition to it, alcohol consumption in Saudi Arabia is banned, due to which adult foreign visitors also rely upon energy drinks to fulfill their caffeine requirement or to meet the craving to consume a beverage. Hence, the adult segment has been dominating the market over the past few years, which is expected to continue in the coming years as well.
Based on the Distribution Channel:
The country has an extensive presence of offline retail stores including convenience stores, hypermarkets & supermarkets, pharmacies, etc., that sell health & wellness products. Due to this, the share of offline channels was comparatively more than the online channels. In addition, offline stores were observed to often provide newly launched drinks and flavors on an immediate basis, due to which individuals had a preference towards offline retail stores to buy energy drinks. As a result, it emerged as a major segment for the growth of Saudi Arabia’s Energy Drinks Market during the historical years.
However, individuals in Saudi Arabia are gradually shifting towards online platforms such as Carrefour, Noon, and others as these platforms provide a wide range of product availability, faster delivery options, and attractive discounts. Owing to this, consumers are inclining towards online shopping. In addition to it, urbanization and hectic work schedules are also aiding the growth of online channels as they provide easy and on-door delivery to customers. Hence, owing to these factors more individuals are expected to shift to online channels to purchase energy drinks & other beverages, thus leading to the growth of the segment in the Saudi Arabia Energy Drinks Market.
Saudi Arabia Energy Drinks Market Recent Developments:
Launched Monster Energy Zero Sugar, which is primed with 160 mg of caffeine. The launch was projected to tap a new consumer base that prefers sugar-free energy drinks.
Launched a new energy drink, i.e., Apricot-Strawberry flavor with a zero-sugar option, in order to cater to the consumers preferring sugar-free drinks.
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Frequently Asked Questions
A. The Saudi Arabia Energy Drinks Market is expected to grow at a compound annual growth rate (CAGR) of 4.93% from 2023 to 2028.
A. The Saudi Arabia Energy Drinks market size was estimated at USD426 million in 2022.
A. The inclination of individuals towards fitness & sports-based activities is expected to drive the Saudi Arabia Energy Drinks Market during 2023-28.
A. The top players in the Saudi Arabia Energy Drinks Market are ALJSR Global Co., Monster Beverage Corp., Redbull GmbH, Spitz GesmbH, Agro Food & Beverage, Torgini Gahansson Maggic House, Coca-Cola Company, Pepsi Energy Co., Alesayi Beverage Corporation (Code Red), Abuljadayel Beverages Industries Llc., Health Water Bottling Co., etc.
A. The ‘Adult Customer’ is the leading target customer base in the Saudi Arabia Energy Drinks Market.
A. The launch of flavored energy drinks is the key trend shaping the growth of the Saudi Arabia Energy Drinks Market.
A. A higher inclination among consumers for sugar-free energy drinks is expected to boost the demand for energy drinks and lead to the growth of the Saudi Arabia Energy Drinks Market through 2028.
A. Imposition of limitations and higher taxation by concerned government is the possible restraint affecting the growth of the Saudi Arabia Energy Drinks Market.
Saudi Arabia Energy Drinks Market Research Report (2023-2028) - Table of Contents
